The Nuts & Bolts of Communication Planning
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How often do people confused Strategy & Tactics? Goals vs Objectives? KPI vs ROI? This nifty presentation used football metaphors & hungarian goulash to explain what's what.
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The Nuts & Bolts of Communication Planning
- 1. NUTS & BOLTS: THE BASICS AN INVENTORY OF COMMUNICATION PLANNING
- 2. NUTS & BOLTS: THE BASICS AN INVENTORY OF COMMUNICATION PLANNING Brad B McCormick @darbtx INQUIRIES@10LouderStrategies.com
- 3. NUTS & BOLTS: THE BASICS AN INVENTORY OF COMMUNICATION PLANNING The Basics.
- 4. NUTS & BOLTS: THE BASICS AN INVENTORY OF COMMUNICATION PLANNING Goals vs. Objectives Strategy vs. Tactics KPI vs. ROI
- 5. NUTS & BOLTS: THE BASICS AN INVENTORY OF COMMUNICATION PLANNING The Basics Matter.
- 7. Knowing The Basics is Essential to Measurement.
- 8. NUTS & BOLTS: THE BASICS AN INVENTORY OF COMMUNICATION PLANNING Goals vs. Objectives Strategy vs. Tactics KPI vs. ROI
- 10. X
- 14. ABSTRACT GOAL OBJECTIVE STRATEGY TACTIC ACTIONABLE
- 16. ABSTRACT GOAL OBJECTIVE STRATEGY TACTIC ACTIONABLE
- 17. LONG TERM GOAL OBJECTIVE STRATEGY TACTIC SHORT TERM
- 18. FEW METRICS GOAL OBJECTIVE STRATEGY TACTIC MANY METRICS
- 19. Key Performance Indicator Return on Investment
- 20. GOAL OBJECTIVE KPI STRATEGY TACTIC KPI KPI KPI
- 21. GOAL OBJECTIVE STRATEGY ROI TACTIC
- 22. GOAL OBJECTIVE ROI STRATEGY TACTIC
- 23. GOAL OBJECTIVE ROI KPI STRATEGY TACTIC KPI KPI KPI
- 25. GOAL vs. OBJECTIVE
- 26. GOAL vs. OBJECTIVE
- 27. GOAL vs. OBJECTIVE
- 28. Choose S.M.A.R.T. Objectives Specific Measurable AcDonable RealisDc Timed
- 30. GOAL: Victory
- 32. GOAL: Victory OFFENSE DEFENSE
- 35. GOAL: Victory OBJECTIVE: OBJECTIVE: Score Points Prevent Points
- 37. STRATEGY vs. TACTICS
- 38. Interdependent Relationship: Strategy TacDcs
- 39. What is Strategy? A Plan of Ac+on that Makes the Whole Greater than the Parts. 1. ArDculates the challenge 2. Set of guiding principles 3. Set of coherent acDons
- 40. Makes the Complex Sound Simple
- 41. Makes the Simple Sound Complex
- 42. Interdependent Relationship: Strategy TacDcs
- 43. Interdependent Relationship: GOAL Strategy TacDcs OBJECTIVE STRATEGY TACTIC
- 46. NUTS & BOLTS: THE BASICS AN INVENTORY OF COMMUNICATION PLANNING Goals vs. Objectives Strategy vs. Tactics KPI vs. ROI
- 47. NUTS & BOLTS: THE BASICS AN INVENTORY OF COMMUNICATION PLANNING
- 48. Thank You! Brad B McCormick @darbtx INQUIRIES@10LouderStrategies.com