Now presenting in your own home. The copyrighted, often imitated but never duplicated and extraordinary Real Estate Listing Presentation. Christopher Gately, Keller Williams Realty

1. Marketing Consultation

4. The KW ® Culture Win-Win — or no deal Integrity — do the right thing Commitment — in all things Communication — seek first to understand Creativity — ideas before results Customers — always come first Teamwork — together everyone achieves more Trust — starts with honesty Success — results through people

6. Meet Chris Chris joined Keller Williams Realty—Fontana after a successful time working as a Real Estate consultant in the Antelope Valley. He felt that his level of knowledge, professionalism and understanding would fill a need in the Inland Empire. The Inland Empire is just the beginning for Chris. Chris has helped agents form other areas of the country, utilizing his network of REALTORS® and fellow consultants he has developed relationships nationwide. A graduate in Business law. Chris has an understanding and love for negotiations in one of the largest financial transactions that can ever be made. Professional Designations: E-Pro: The e-PRO Certification Course is an educational program sponsored by the NATIONAL ASSOCIATION of REALTORS® and is specifically designed to help real estate professionals thrive in the competitive world of online real estate. In a time where 79% of buyers first start their real estate research online, don’t you think that having an electronic professional working for you is one of the smartest decesions you can make? Education: BA in Business Law from California State University Northridge Christopher Gately, REALTOR E-Pro® Our Mission: Become a real estate company that others look to as an industry leader through unparalleled service, professionalism and expertise. Our Vision: To be the Company of choice for a those that want to learn, grow, and succeed.

9. Learning About The Home WHERE BUYERS FIRST LEARNED ABOUT HOME PURCHASED Compiled from NAR 2005 Profile of Home Buyers and Sellers report.

15. Home Selling Process MARKET RESEARCH LISTING SIGNED OFFICE MULTIPLE LISTING CONTACT PROSPECTS SHOWINGS OPEN HOUSE OFFER RECEIVED OFFER CONTRACT ACCEPTED INSPECTIONS BROKER’S TOUR MLS TOURS BEGIN PROCESS TRANSACTION PROCESSING GRAPHICS OFFICE TOUR MLS COMPUTER MLS MEMBERS NET SHEET COUNTER OFFER EARNEST MONEY

16. Inspections Inspections and potential repairs are the number one reason sales don’t close. Typically, buyers have a certain number of days in which to inspect the property and accept or reject the property based upon these mechanical and structural inspections. SELLER SEES THEIR HOUSE INSPECTOR SEES THE HOUSE BUYER SEES YOUR HOUSE Save Yourself Time, Money and Disappointment — Do Deferred Maintenance Now!

17. Contract To Close PROCESSING MORTGAGE CO. CREDIT REPORT APPRAISAL LOAN APPROVAL UNDERWRITING VERIFICATIONS TITLE CO. ASSEMBLE PAPERS SETTLEMENT HOME SOLD REJECTION TRANSACTION PROCESSING

18. Pricing Factors As the triangle graph illustrates, more buyers purchase their properties at market value than above market value. If you price your property at market value, you are exposing it to a much greater percentage of prospective buyers and you are increasing your opportunity for a sale. +15% +10% Market Value -10% -15% 10% 30% 60% 75% 90% PERCENTAGE OF BUYERS ASKING PRICE IMPORTANCE OF INTELLIGENT PRICING

19. Pricing Misconceptions It is very important to price your property at competitive market value at the signing of the listing agreement. Historically, your first offer is usually your best offer. Buyers & Sellers Determine the OFFER The value of your property is determined by what a BUYER is willing to pay and a SELLER is willing to accept in today’s market. Buyers make their pricing decision based on comparing your property to other property SOLD in your area. WHAT YOU PAID WHAT ANOTHER AGENT SAYS WHAT YOU NEED WHAT YOU WANT COST TO REBUILD TODAY WHAT YOUR NEIGHBOR SAYS