1. OPERATIONAL
PRODUCT
UCD
OPERATIONAL
PRODUCT
UCD
UCD China Annual Party
Oct.30, 2010
Operational
Product

2. OPERATIONAL
PRODUCT
UCD
Say hello
Tommy QIAN Darkly LEE

3. OPERATIONAL
PRODUCT
UCD
What do u think
about
Product Operation

4. OPERATIONAL
PRODUCT
UCD
Relationship
OperationProduct
&

5. OPERATIONAL
PRODUCT
UCD

6. OPERATIONAL
PRODUCT
UCD

7. OPERATIONAL
PRODUCT
UCD

8. OPERATIONAL
PRODUCT
UCD

9. OPERATIONAL
PRODUCT
UCD

10. OPERATIONAL
PRODUCT
UCD

11. OPERATIONAL
PRODUCT
UCD

12. OPERATIONAL
PRODUCT
UCD

13. OPERATIONAL
PRODUCT
UCD

14. OPERATIONAL
PRODUCT
UCD
Product Manager
Product Designer
Product Marketing
Product Operator

15. OPERATIONAL
PRODUCT
UCD
Relationship
OperationProduct
&

16. OPERATIONAL
PRODUCT
UCD

17. OPERATIONAL
PRODUCT
UCD

18. OPERATIONAL
PRODUCT
UCD
Difference
Operational ProductNon-operational Product

19. OPERATIONAL
PRODUCT
UCD
• Biz target is target.
• Biz drive.
• Tool product.
• Long term operation.
• Other feed child.
DefinitionOperational Product

20. OPERATIONAL
PRODUCT
UCD
Ur baby
•
•
• Adopted?

21. OPERATIONAL
PRODUCT
UCD
A adopted child
Steve Jobs
“How to live before you die”
Stanford University
Jun., 2005
http://v.youku.com/v_show/id_XMTk2Mzg3NTI4.html

22. OPERATIONAL
PRODUCT
UCD
We can learn
Strategy
People
Communication
Business

23. OPERATIONAL
PRODUCT
UCD
Backto Users
to Business

24. OPERATIONAL
PRODUCT
UCD
Quantity
3 dimensions
Product
Current users
Potential users
Conversion
Rate
Satisfaction
Degree

25. OPERATIONAL
PRODUCT
UCD
What we can do…
Product
Improvement
Operation
Methods
Quantity
Conversion
Rate
Satisfaction
Degree

26. OPERATIONAL
PRODUCT
UCD
So,
What do u think
about ur product,
ur product’s operation,
and the operation,
NOW.

27. OPERATIONAL
PRODUCT
UCD
Product Manager
Operation
Manage a operation team to get more
users and more actions
Marketing
Set up a product’s brand and marketing it
Continuous
Improvement
To modify, to redesign, to do anything for
the changing biz target
Strategy
According to biz target, make
product and its operation
strategy
Design
Product design
Develop
Implement product
development

28. OPERATIONAL
PRODUCT
UCD
Product Attributes
Essential May or not
Can not beEnchantment

29. OPERATIONAL
PRODUCT
UCD
Product Lifecycle

30. OPERATIONAL
PRODUCT
UCD
Operational Product’s
operation
Marketing
View
Planning
Business Development
Media
Activities
Data Analysis
Market monitor

31. OPERATIONAL
PRODUCT
UCD
&
NEW Relationship
Operational Product’s
OperationProduct

32. OPERATIONAL
PRODUCT
UCD
better product
better operation
better giraffe
Discuss?
How to plan
How to operate