The document discusses Big Bazaar's objectives of customer satisfaction, value and loyalty through customer relationship management. It outlines Big Bazaar's mission and vision to deliver everything at affordable prices for Indian consumers. Big Bazaar aims to be a one-stop shopping destination offering the best products at discounted prices. It works to ensure high customer value through various loyalty programs and services like home delivery. Customer feedback and reaction is monitored to improve customer satisfaction and relationship levels.

8. Our current linkages…. Fresh Produce : Safal Bangalore Ongoing Hariyali Bazaar North Pilot Field Fresh North Pilot Adani Apples Current Farmer groups Maharashtra Mango season Commodities : Oil Ruchi Soya Ongoing Sugar/Rice Millers across India Ongoing Wheat Farmer groups Harda M.P.

11. Feedback Forms

14. Customer Service and Appearance

17. You can bring any old items from your house and en cash it for Big Bazaar coupon to shop in any Big Bazaar . Clothes Rs.200 per kg Newspaper Rs.25 per kg Plastics/utensils/leather goods Rs.75 per kg Footwear/ luggage Rs.100 per kg Pet/ beer bottles Rs.15 per kg Tyres Rs.50 per kg Furniture Rs.75/- per kg Others Rs.20 per kg

18. Customer Service Helpdesk

21. Clothes Rs.200 per kg Newspaper Rs.25 per kg Plastics/utensils/leather goods Rs.75 per kg Footwear/ luggage Rs.100 per kg Pet/ beer bottles Rs.15 per kg Tyres Rs.50 per kg Furniture Rs.75/- per kg Others Rs.20 per kg

22. The goal of CRM is to aid organizations in better understanding each customer's value to the company, while improving the efficiency and effectiveness of communication. Customer Relationship Management - Overview CUSTOMER RELATIONSHIP MANAGEMENT

23. The Customer’s side “ I plan and work a lot to give my family nutritious food and good times… ..and I am looking for a servant, not competitor” • Thanda matlab …. ‘baasi’ (stale) • Packed matlab …. Quality??

24. Commodity Foods 38% Dry Groceries 20% Fresh Produce 8% Edible Fats 10% Branded Foods 27% Branded Home & Personal Care 35%