SlideShare a Scribd company logo

Social by Design: Design Thinking & Business

•
•
David Armano
David Armano

A brief overview of how design and business intersect with a focus on design thinking and social business process design.

DesignTechnologyBusiness
1 of 57
Source: Stanford D School SOCIAL  BY  DESIGN   DESIGN  THINKING  &  BUSINESS     DAVID  ARMANO   EVP,  INNOVATION  &  INTEGRATION    |  EDELMAN  DIGITAL  |  @armano     Edelmandigital.com
  “DESIGN  THINKING”   IS  DEAD.   Edelmandigital.com
3   Edelmandigital.com
  YET  “DESIGN”     LIVES  ON…     Edelmandigital.com
5   Edelmandigital.com
  BUILD  THEM  UP.  TEAR  THEM   DOWN.  BUILD  THEM  UP...   (REPEAT)   Edelmandigital.com
“Design is the planning that lays the basis for the making of every object or system ” 7   Edelmandigital.com
“Design is the planning that lays the basis for the making of every object or system” 8   Edelmandigital.com
PURPOSEFUL   INTENTIONAL   DESIGN Edelmandigital.com
  CONGRATULATIONS.   WE  ALL  NEED  TO  UNDERSTAND   HOW  DESIGN  APPLIES     TO  BUSINESS.   Edelmandigital.com
11   Edelmandigital.com
  HE  DID   Edelmandigital.com
More  than  a  designer,     Steve  Jobs  was  an     eco-­‐system  architect       13   Edelmandigital.com
14   Edelmandigital.com
15   Edelmandigital.com
  BUT  YOU’RE  NOT  STEVE   Edelmandigital.com
WTF?   17   Edelmandigital.com
Facebook   18   Edelmandigital.com
19   Edelmandigital.com
SOCIAL  BY   DESIGN?   (blink,  bleep,  seizure,  help...)   20   Edelmandigital.com
  OK.  “DESIGN”  IS  STILL  IMPORTANT   Edelmandigital.com
  HOW  I’VE  USED  “DESIGN  THINKING”   IN  BUSINESS     Edelmandigital.com
  DESIGN  THINKING  HELPS  SELL  IDEAS   Edelmandigital.com
24   Edelmandigital.com
25   Edelmandigital.com
Source: Edelman 2011, edelmandigital.com 26   Edelmandigital.com
  IT  GETS  US  THINKING  HOLISTICALLY   Edelmandigital.com
28   Edelmandigital.com
29   Edelmandigital.com
30   Edelmandigital.com
  IT  GETS  US  THINKING  DIFFERENTLY   Edelmandigital.com
Source: Edelman 2011, edelmandigital.com 32   Edelmandigital.com
Source: Edelman 2011, edelmandigital.com 33   Edelmandigital.com
Source: Edelman 2011, edelmandigital.com 34   Edelmandigital.com
Source: Edelman 2011, edelmandigital.com 35   Edelmandigital.com
  IT  HELPS  US  MAKE  A  POINT   Edelmandigital.com
Source: David Armano Edelman 2011, edelmandigital.com 37   Edelmandigital.com
Source: David Armano Edelman 2011, edelmandigital.com 38   Edelmandigital.com
  AND  CAPTURES  ATTENTION   Edelmandigital.com
Edelmandigital.com
  IT  HIGHLIGHTS  PURPOSE  &  INTENT   Edelmandigital.com
GOVERNANCE INTEGRATION   ORG & B   GLOBAL  DIGITAL   SOCIAL  MEDIA   P   B  =  BRANDS  P  =  PARTNERS  O  =  OPERATIONS   SERVICES   COMMITTEE   O   AGENCY   PARTNERS   YES   L   SOCIAL  MEDIA   WHICH   BRAND   PILOT   RESULTS   BRAND  TEAM     COMMITTEE   BRAND?   X   PROGRAM   REPORTED   NO   M   Source: Edelman 2011, edelmandigital.com L  =  LAUNCH   TECHNOLOGY   M  =  MEASURE   PARTNERS   PLANNING   STRATEGY   IMPLEMENTATION   42   Edelmandigital.com
  HOW  TO  THINK  LIKE  A  “SOCIAL  DESIGNER”   Edelmandigital.com
Source: Stanford D School 44   Edelmandigital.com
UNDERSTAND   45   Edelmandigital.com
OBSERVE   46   Edelmandigital.com
DEFINE   ACTIVE   Source: Edelman 2011, edelmandigital.com PASSIVE   ACTIVE   AGAINST   DON’T  LIKE   DON’T  KNOW   LIKE   SUPPORTIVE   PASSIVE   SUPPORTERS  WHO   CAN  BECOME   INFLUENTIAL   ADVOCATES   NEUTRALIZE   MOBILIZE   47   Edelmandigital.com
DEFINE   ECO-SYSTEM •  People  who  do  business  with  the  organizacon   Customers  or  Prospects   •  Can  be  split  into  high-­‐value  and  new  customers   Employees   •  Idencfiable  people  on  the  payroll   •  PR  and  corporate  communicacon  departments  as  well  as   Corporate   company  execucves   Business  Partners   •  Suppliers,  vendors,  contractors,  alumni   Social  Web   •  Addiconal  individuals  who  interact  on  the  social  web   Source: Edelman Consulting 2011 48   Edelmandigital.com
DEFINE   ECO-SYSTEM Source: Jonathan Hargreaves & Edelman 49   Edelmandigital.com
IDEATE   50   Edelmandigital.com
PROTOTYPE   51   Edelmandigital.com
TEST   52   Edelmandigital.com
TEST   53   Edelmandigital.com
  TWO  THINGS   Edelmandigital.com
PLAN   IMPROVISE   YOU ARE HERE Edelmandigital.com
SOCIAL  BY   DESIGN.   56   Edelmandigital.com
  THANK  YOU   @ARMANO    |  Edelmandigital.com      david.armano[at]edelman.com   Edelmandigital.com

Recommended

Design Thinking 101 - An Introduction to Design Thinking for Developers
Design Thinking 101 - An Introduction to Design Thinking for DevelopersDesign Thinking 101 - An Introduction to Design Thinking for Developers
Design Thinking 101 - An Introduction to Design Thinking for DevelopersBill Bulman
 
Design Thinking and Innovation
Design Thinking and InnovationDesign Thinking and Innovation
Design Thinking and InnovationTing-Shuo Yo
 
Design thinking slideshare
Design thinking slideshareDesign thinking slideshare
Design thinking slideshareAlan Murdock
 
Design thinking
Design thinking Design thinking
Design thinking Sheena Malhotra
 
التفكير التصميمي الادارى
التفكير التصميمي الادارىالتفكير التصميمي الادارى
التفكير التصميمي الادارىرؤية للحقائب التدريبية
 
تصميم حلول لتحديات الحياة - مهارات التفكير التصميمي
تصميم حلول لتحديات الحياة - مهارات التفكير التصميميتصميم حلول لتحديات الحياة - مهارات التفكير التصميمي
تصميم حلول لتحديات الحياة - مهارات التفكير التصميميHuda Al Midani
 
Design Thinking
Design ThinkingDesign Thinking
Design ThinkingShimon Shmueli
 
BNI formation ikigai
BNI formation ikigaiBNI formation ikigai
BNI formation ikigaiNicholas Creak
 

Recommended

Design Thinking 101 - An Introduction to Design Thinking for Developers
Design Thinking 101 - An Introduction to Design Thinking for DevelopersDesign Thinking 101 - An Introduction to Design Thinking for Developers
Design Thinking 101 - An Introduction to Design Thinking for DevelopersBill Bulman
 
Design Thinking and Innovation
Design Thinking and InnovationDesign Thinking and Innovation
Design Thinking and InnovationTing-Shuo Yo
 
Design thinking slideshare
Design thinking slideshareDesign thinking slideshare
Design thinking slideshareAlan Murdock
 
Design thinking
Design thinking Design thinking
Design thinking Sheena Malhotra
 
التفكير التصميمي الادارى
التفكير التصميمي الادارىالتفكير التصميمي الادارى
التفكير التصميمي الادارىرؤية للحقائب التدريبية
 
تصميم حلول لتحديات الحياة - مهارات التفكير التصميمي
تصميم حلول لتحديات الحياة - مهارات التفكير التصميميتصميم حلول لتحديات الحياة - مهارات التفكير التصميمي
تصميم حلول لتحديات الحياة - مهارات التفكير التصميميHuda Al Midani
 
Design Thinking
Design ThinkingDesign Thinking
Design ThinkingShimon Shmueli
 
BNI formation ikigai
BNI formation ikigaiBNI formation ikigai
BNI formation ikigaiNicholas Creak
 
Design thinking
Design thinkingDesign thinking
Design thinkingJaime Sakakibara
 
Design Thinking 2017: New to Design Thinking
Design Thinking 2017: New to Design ThinkingDesign Thinking 2017: New to Design Thinking
Design Thinking 2017: New to Design Thinkingbrightspot
 
لوحدة الثالثة إدارة الوقت
لوحدة الثالثة إدارة الوقتلوحدة الثالثة إدارة الوقت
لوحدة الثالثة إدارة الوقتMagdy Aly
 
Introduction to Design Thinking Workshop
Introduction to Design Thinking WorkshopIntroduction to Design Thinking Workshop
Introduction to Design Thinking WorkshopMolly B. Zielezinski PhD
 
Kickstarting Design Thinking
Kickstarting Design ThinkingKickstarting Design Thinking
Kickstarting Design ThinkingErin 'Folletto' Casali
 
Design Thinking - introduction
Design Thinking - introductionDesign Thinking - introduction
Design Thinking - introductionMagdalena Marciniak
 
Comparative Design thinking
Comparative Design thinking Comparative Design thinking
Comparative Design thinking Prof. Neeta Awasthy
 
Design Thinking
Design ThinkingDesign Thinking
Design ThinkingStone Soup Leadership Institute
 
Design Thinking Introduction
Design Thinking IntroductionDesign Thinking Introduction
Design Thinking IntroductionLalitha318185
 
Design thinking as a creative problem solving process - Part 1
Design thinking as a creative problem solving process - Part 1Design thinking as a creative problem solving process - Part 1
Design thinking as a creative problem solving process - Part 1Peer Academy
 
همسات في تطوير الذات
همسات في تطوير الذاتهمسات في تطوير الذات
همسات في تطوير الذاتAbdulwahed Alzubidi
 
Design Thinking & ICT
Design Thinking & ICTDesign Thinking & ICT
Design Thinking & ICTFarell FOLLY
 
Barriers To Innovation
Barriers To InnovationBarriers To Innovation
Barriers To Innovationrdbms
 
Innovation Management: Design Thinking Workshop
Innovation Management: Design Thinking WorkshopInnovation Management: Design Thinking Workshop
Innovation Management: Design Thinking WorkshopThomas Lotter
 
التفكير التصميمي
التفكير التصميميالتفكير التصميمي
التفكير التصميميرؤية للحقائب التدريبية
 
Introduction to Design Thinking
Introduction to Design ThinkingIntroduction to Design Thinking
Introduction to Design ThinkingBlackvard
 
هندسة الأفكار
هندسة الأفكارهندسة الأفكار
هندسة الأفكارHani Al-Menaii
 
Design Thinking 101 Workshop
Design Thinking 101 WorkshopDesign Thinking 101 Workshop
Design Thinking 101 WorkshopNatalie Hollier
 
Créativité - théorie et pratiques
Créativité - théorie et pratiquesCréativité - théorie et pratiques
Créativité - théorie et pratiquesFrancois Guely
 
Psychological safety how to build a powerful culture - Webinar
Psychological safety how to build a powerful culture - Webinar Psychological safety how to build a powerful culture - Webinar
Psychological safety how to build a powerful culture - Webinar Liberationist, Change Leadership
 
Social Business Planning
Social Business PlanningSocial Business Planning
Social Business PlanningEdelman
 
[Report] The Rise of Digital Influence, by Brian Solis
[Report] The Rise of Digital Influence, by Brian Solis[Report] The Rise of Digital Influence, by Brian Solis
[Report] The Rise of Digital Influence, by Brian SolisAltimeter, a Prophet Company
 

More Related Content

What's hot

Design Thinking 2017: New to Design Thinking
Design Thinking 2017: New to Design ThinkingDesign Thinking 2017: New to Design Thinking
Design Thinking 2017: New to Design Thinkingbrightspot
 
لوحدة الثالثة إدارة الوقت
لوحدة الثالثة إدارة الوقتلوحدة الثالثة إدارة الوقت
لوحدة الثالثة إدارة الوقتMagdy Aly
 
Design Thinking Introduction
Design Thinking IntroductionDesign Thinking Introduction
Design Thinking IntroductionLalitha318185
 
Design thinking as a creative problem solving process - Part 1
Design thinking as a creative problem solving process - Part 1Design thinking as a creative problem solving process - Part 1
Design thinking as a creative problem solving process - Part 1Peer Academy
 
همسات في تطوير الذات
همسات في تطوير الذاتهمسات في تطوير الذات
همسات في تطوير الذاتAbdulwahed Alzubidi
 
Design Thinking & ICT
Design Thinking & ICTDesign Thinking & ICT
Design Thinking & ICTFarell FOLLY
 
Barriers To Innovation
Barriers To InnovationBarriers To Innovation
Barriers To Innovationrdbms
 
Innovation Management: Design Thinking Workshop
Innovation Management: Design Thinking WorkshopInnovation Management: Design Thinking Workshop
Innovation Management: Design Thinking WorkshopThomas Lotter
 
Introduction to Design Thinking
Introduction to Design ThinkingIntroduction to Design Thinking
Introduction to Design ThinkingBlackvard
 
هندسة الأفكار
هندسة الأفكارهندسة الأفكار
هندسة الأفكارHani Al-Menaii
 
Design Thinking 101 Workshop
Design Thinking 101 WorkshopDesign Thinking 101 Workshop
Design Thinking 101 WorkshopNatalie Hollier
 
Créativité - théorie et pratiques
Créativité - théorie et pratiquesCréativité - théorie et pratiques
Créativité - théorie et pratiquesFrancois Guely
 
Psychological safety how to build a powerful culture - Webinar
Psychological safety how to build a powerful culture - Webinar Psychological safety how to build a powerful culture - Webinar
Psychological safety how to build a powerful culture - Webinar Liberationist, Change Leadership
 

What's hot (20)

Design thinking
Design thinkingDesign thinking
Design thinking
 
Design Thinking 2017: New to Design Thinking
Design Thinking 2017: New to Design ThinkingDesign Thinking 2017: New to Design Thinking
Design Thinking 2017: New to Design Thinking
 
لوحدة الثالثة إدارة الوقت
لوحدة الثالثة إدارة الوقتلوحدة الثالثة إدارة الوقت
لوحدة الثالثة إدارة الوقت
 
Introduction to Design Thinking Workshop
Introduction to Design Thinking WorkshopIntroduction to Design Thinking Workshop
Introduction to Design Thinking Workshop
 
Kickstarting Design Thinking
Kickstarting Design ThinkingKickstarting Design Thinking
Kickstarting Design Thinking
 
Design Thinking - introduction
Design Thinking - introductionDesign Thinking - introduction
Design Thinking - introduction
 
Comparative Design thinking
Comparative Design thinking Comparative Design thinking
Comparative Design thinking
 
Design Thinking
Design ThinkingDesign Thinking
Design Thinking
 
Design Thinking Introduction
Design Thinking IntroductionDesign Thinking Introduction
Design Thinking Introduction
 
Design thinking as a creative problem solving process - Part 1
Design thinking as a creative problem solving process - Part 1Design thinking as a creative problem solving process - Part 1
Design thinking as a creative problem solving process - Part 1
 
همسات في تطوير الذات
همسات في تطوير الذاتهمسات في تطوير الذات
همسات في تطوير الذات
 
Design Thinking & ICT
Design Thinking & ICTDesign Thinking & ICT
Design Thinking & ICT
 
Barriers To Innovation
Barriers To InnovationBarriers To Innovation
Barriers To Innovation
 
Innovation Management: Design Thinking Workshop
Innovation Management: Design Thinking WorkshopInnovation Management: Design Thinking Workshop
Innovation Management: Design Thinking Workshop
 
التفكير التصميمي
التفكير التصميميالتفكير التصميمي
التفكير التصميمي
 
Introduction to Design Thinking
Introduction to Design ThinkingIntroduction to Design Thinking
Introduction to Design Thinking
 
هندسة الأفكار
هندسة الأفكارهندسة الأفكار
هندسة الأفكار
 
Design Thinking 101 Workshop
Design Thinking 101 WorkshopDesign Thinking 101 Workshop
Design Thinking 101 Workshop
 
Créativité - théorie et pratiques
Créativité - théorie et pratiquesCréativité - théorie et pratiques
Créativité - théorie et pratiques
 
Psychological safety how to build a powerful culture - Webinar
Psychological safety how to build a powerful culture - Webinar Psychological safety how to build a powerful culture - Webinar
Psychological safety how to build a powerful culture - Webinar
 

Viewers also liked

Social Business Planning
Social Business PlanningSocial Business Planning
Social Business PlanningEdelman
 
[Report] The Rise of Digital Influence, by Brian Solis
[Report] The Rise of Digital Influence, by Brian Solis[Report] The Rise of Digital Influence, by Brian Solis
[Report] The Rise of Digital Influence, by Brian SolisAltimeter, a Prophet Company
 
Six Social-Digital Trends for 2013
Six Social-Digital Trends for 2013Six Social-Digital Trends for 2013
Six Social-Digital Trends for 2013David Armano
 
Edelman Digital 2013 Social Media Trends
Edelman Digital 2013 Social Media TrendsEdelman Digital 2013 Social Media Trends
Edelman Digital 2013 Social Media TrendsEdelman Digital
 
Social Business for Complex Organizations
Social Business for Complex OrganizationsSocial Business for Complex Organizations
Social Business for Complex OrganizationsEdelman Digital
 
Introducing design thinking
Introducing design thinkingIntroducing design thinking
Introducing design thinkingZaana Jaclyn
 
Design Thinking: The one thing that will transform the way you think
Design Thinking: The one thing that will transform the way you thinkDesign Thinking: The one thing that will transform the way you think
Design Thinking: The one thing that will transform the way you thinkDigital Surgeons
 
2012 Edelman Trust Barometer: Global Deck
2012 Edelman Trust Barometer: Global Deck2012 Edelman Trust Barometer: Global Deck
2012 Edelman Trust Barometer: Global DeckEdelman
 
Intro to Design Thinking
Intro to Design ThinkingIntro to Design Thinking
Intro to Design ThinkingMike Krieger
 
The role of Design Thinking
The role of Design ThinkingThe role of Design Thinking
The role of Design ThinkingPieter Baert
 
Design Thinking Example
Design Thinking ExampleDesign Thinking Example
Design Thinking ExampleScott Kelly
 
Designing Interaction with emotion
Designing Interaction with emotionDesigning Interaction with emotion
Designing Interaction with emotionMichihito Mizutani
 
Open Data Day 2015- Kathmandu (Nama Budhathoki)
Open Data Day 2015- Kathmandu (Nama Budhathoki)Open Data Day 2015- Kathmandu (Nama Budhathoki)
Open Data Day 2015- Kathmandu (Nama Budhathoki)Nama Raj Budhathoki
 
Safer Schools through Open Mapping and Data Sharing
Safer Schools through Open Mapping and Data SharingSafer Schools through Open Mapping and Data Sharing
Safer Schools through Open Mapping and Data SharingNama Raj Budhathoki
 
A Strategy for Social Media Analytics
A Strategy for Social Media AnalyticsA Strategy for Social Media Analytics
A Strategy for Social Media AnalyticsNUS-ISS
 
Como designers e desenvolvedores podem trabalhar juntos para fazer produtos m...
Como designers e desenvolvedores podem trabalhar juntos para fazer produtos m...Como designers e desenvolvedores podem trabalhar juntos para fazer produtos m...
Como designers e desenvolvedores podem trabalhar juntos para fazer produtos m...Patricia De Cia
 
Introduction to OpenStreetMap
Introduction to OpenStreetMapIntroduction to OpenStreetMap
Introduction to OpenStreetMapKate Chapman
 

Viewers also liked (20)

Social Business Planning
Social Business PlanningSocial Business Planning
Social Business Planning
 
[Report] The Rise of Digital Influence, by Brian Solis
[Report] The Rise of Digital Influence, by Brian Solis[Report] The Rise of Digital Influence, by Brian Solis
[Report] The Rise of Digital Influence, by Brian Solis
 
Six Social-Digital Trends for 2013
Six Social-Digital Trends for 2013Six Social-Digital Trends for 2013
Six Social-Digital Trends for 2013
 
Edelman Digital 2013 Social Media Trends
Edelman Digital 2013 Social Media TrendsEdelman Digital 2013 Social Media Trends
Edelman Digital 2013 Social Media Trends
 
Social Business for Complex Organizations
Social Business for Complex OrganizationsSocial Business for Complex Organizations
Social Business for Complex Organizations
 
Introducing design thinking
Introducing design thinkingIntroducing design thinking
Introducing design thinking
 
Design Thinking: The one thing that will transform the way you think
Design Thinking: The one thing that will transform the way you thinkDesign Thinking: The one thing that will transform the way you think
Design Thinking: The one thing that will transform the way you think
 
2012 Edelman Trust Barometer: Global Deck
2012 Edelman Trust Barometer: Global Deck2012 Edelman Trust Barometer: Global Deck
2012 Edelman Trust Barometer: Global Deck
 
Intro to Design Thinking
Intro to Design ThinkingIntro to Design Thinking
Intro to Design Thinking
 
The role of Design Thinking
The role of Design ThinkingThe role of Design Thinking
The role of Design Thinking
 
Design thinking
Design thinkingDesign thinking
Design thinking
 
Design Thinking Example
Design Thinking ExampleDesign Thinking Example
Design Thinking Example
 
Designing Interaction with emotion
Designing Interaction with emotionDesigning Interaction with emotion
Designing Interaction with emotion
 
Open Data Day 2015- Kathmandu (Nama Budhathoki)
Open Data Day 2015- Kathmandu (Nama Budhathoki)Open Data Day 2015- Kathmandu (Nama Budhathoki)
Open Data Day 2015- Kathmandu (Nama Budhathoki)
 
OSM Presentations
OSM PresentationsOSM Presentations
OSM Presentations
 
Safer Schools through Open Mapping and Data Sharing
Safer Schools through Open Mapping and Data SharingSafer Schools through Open Mapping and Data Sharing
Safer Schools through Open Mapping and Data Sharing
 
A Strategy for Social Media Analytics
A Strategy for Social Media AnalyticsA Strategy for Social Media Analytics
A Strategy for Social Media Analytics
 
Design Thinking Workshop Handout
Design Thinking Workshop HandoutDesign Thinking Workshop Handout
Design Thinking Workshop Handout
 
Como designers e desenvolvedores podem trabalhar juntos para fazer produtos m...
Como designers e desenvolvedores podem trabalhar juntos para fazer produtos m...Como designers e desenvolvedores podem trabalhar juntos para fazer produtos m...
Como designers e desenvolvedores podem trabalhar juntos para fazer produtos m...
 
Introduction to OpenStreetMap
Introduction to OpenStreetMapIntroduction to OpenStreetMap
Introduction to OpenStreetMap
 

Similar to Social by Design: Design Thinking & Business

The Marketing Revolution - Caused by you and 3.000.000.000 people
The Marketing Revolution - Caused by you and 3.000.000.000 peopleThe Marketing Revolution - Caused by you and 3.000.000.000 people
The Marketing Revolution - Caused by you and 3.000.000.000 peopleMediaFront
 
The Marketing Revolution - caused by 3.000.000.000 people
The Marketing Revolution - caused by 3.000.000.000 peopleThe Marketing Revolution - caused by 3.000.000.000 people
The Marketing Revolution - caused by 3.000.000.000 peopleJoakim Vars Nilsen
 
Lithium Likes to Loves Tour Sydney
Lithium Likes to Loves Tour SydneyLithium Likes to Loves Tour Sydney
Lithium Likes to Loves Tour SydneyLithium
 
Edelman: Social Business Planning
Edelman: Social Business PlanningEdelman: Social Business Planning
Edelman: Social Business PlanningBrian Crotty
 
Social Business By Design by David Armano - Social Fresh Charlotte 8-24-09
Social Business By Design by David Armano - Social Fresh Charlotte 8-24-09Social Business By Design by David Armano - Social Fresh Charlotte 8-24-09
Social Business By Design by David Armano - Social Fresh Charlotte 8-24-09Social Fresh Conference
 
Social Business By Design
Social Business By DesignSocial Business By Design
Social Business By DesignNydrle
 
Social Business By Design
Social Business By DesignSocial Business By Design
Social Business By DesignDavid Armano
 
Social Media Is Dead: Long Live Common Sense. by David Armano
Social Media Is Dead: Long Live Common Sense. by David ArmanoSocial Media Is Dead: Long Live Common Sense. by David Armano
Social Media Is Dead: Long Live Common Sense. by David ArmanoEdelman Digital
 
Social Media Vandaag
Social Media VandaagSocial Media Vandaag
Social Media VandaagBob Willems
 
Social Media Is Dead: Long Live Common Sense.
Social Media Is Dead: Long Live Common Sense.Social Media Is Dead: Long Live Common Sense.
Social Media Is Dead: Long Live Common Sense.David Armano
 
From Top Down to Bottoms Up - The New Digital Media Approach @themediakitchen
From Top Down to Bottoms Up - The New Digital Media Approach @themediakitchenFrom Top Down to Bottoms Up - The New Digital Media Approach @themediakitchen
From Top Down to Bottoms Up - The New Digital Media Approach @themediakitchenThe Media Kitchen
 
SID LEE | Fanzine Advertising EN
SID LEE | Fanzine Advertising ENSID LEE | Fanzine Advertising EN
SID LEE | Fanzine Advertising ENSid Lee
 
Überblick Kommunikationsbranche
Überblick KommunikationsbrancheÜberblick Kommunikationsbranche
Überblick KommunikationsbrancheBrandDoctor
 
Dm xand marketingkingdom
Dm xand marketingkingdomDm xand marketingkingdom
Dm xand marketingkingdomRobin Hamman
 
Company profile
Company profileCompany profile
Company profileAndrea Pia
 
AZEC2012 - Social Business in the Enterprise
AZEC2012 - Social Business in the EnterpriseAZEC2012 - Social Business in the Enterprise
AZEC2012 - Social Business in the EnterpriseRawn Shah
 

Similar to Social by Design: Design Thinking & Business (20)

The Marketing Revolution - Caused by you and 3.000.000.000 people
The Marketing Revolution - Caused by you and 3.000.000.000 peopleThe Marketing Revolution - Caused by you and 3.000.000.000 people
The Marketing Revolution - Caused by you and 3.000.000.000 people
 
The Marketing Revolution - caused by 3.000.000.000 people
The Marketing Revolution - caused by 3.000.000.000 peopleThe Marketing Revolution - caused by 3.000.000.000 people
The Marketing Revolution - caused by 3.000.000.000 people
 
Masterclass Alumni
Masterclass AlumniMasterclass Alumni
Masterclass Alumni
 
Lithium Likes to Loves Tour Sydney
Lithium Likes to Loves Tour SydneyLithium Likes to Loves Tour Sydney
Lithium Likes to Loves Tour Sydney
 
Edelman: Social Business Planning
Edelman: Social Business PlanningEdelman: Social Business Planning
Edelman: Social Business Planning
 
Social Business By Design by David Armano - Social Fresh Charlotte 8-24-09
Social Business By Design by David Armano - Social Fresh Charlotte 8-24-09Social Business By Design by David Armano - Social Fresh Charlotte 8-24-09
Social Business By Design by David Armano - Social Fresh Charlotte 8-24-09
 
Social Business By Design
Social Business By DesignSocial Business By Design
Social Business By Design
 
Social Business By Design
Social Business By DesignSocial Business By Design
Social Business By Design
 
Social Media Is Dead: Long Live Common Sense. by David Armano
Social Media Is Dead: Long Live Common Sense. by David ArmanoSocial Media Is Dead: Long Live Common Sense. by David Armano
Social Media Is Dead: Long Live Common Sense. by David Armano
 
Social Media Vandaag
Social Media VandaagSocial Media Vandaag
Social Media Vandaag
 
Social Media is Dead
Social Media is DeadSocial Media is Dead
Social Media is Dead
 
Social Media Is Dead: Long Live Common Sense.
Social Media Is Dead: Long Live Common Sense.Social Media Is Dead: Long Live Common Sense.
Social Media Is Dead: Long Live Common Sense.
 
Social Media Praktijk 2011.
Social Media Praktijk 2011.Social Media Praktijk 2011.
Social Media Praktijk 2011.
 
From Top Down to Bottoms Up - The New Digital Media Approach @themediakitchen
From Top Down to Bottoms Up - The New Digital Media Approach @themediakitchenFrom Top Down to Bottoms Up - The New Digital Media Approach @themediakitchen
From Top Down to Bottoms Up - The New Digital Media Approach @themediakitchen
 
SID LEE | Fanzine Advertising EN
SID LEE | Fanzine Advertising ENSID LEE | Fanzine Advertising EN
SID LEE | Fanzine Advertising EN
 
Überblick Kommunikationsbranche
Überblick KommunikationsbrancheÜberblick Kommunikationsbranche
Überblick Kommunikationsbranche
 
Kommbranche
KommbrancheKommbranche
Kommbranche
 
Dm xand marketingkingdom
Dm xand marketingkingdomDm xand marketingkingdom
Dm xand marketingkingdom
 
Company profile
Company profileCompany profile
Company profile
 
AZEC2012 - Social Business in the Enterprise
AZEC2012 - Social Business in the EnterpriseAZEC2012 - Social Business in the Enterprise
AZEC2012 - Social Business in the Enterprise
 

More from David Armano

Responsive Marketing in a Real Time World
Responsive Marketing in a Real Time World Responsive Marketing in a Real Time World
Responsive Marketing in a Real Time World David Armano
 
Edelman's "SICC" (Social Intelligence Command Center)
Edelman's "SICC" (Social Intelligence Command Center)Edelman's "SICC" (Social Intelligence Command Center)
Edelman's "SICC" (Social Intelligence Command Center)David Armano
 
10 Ideas For The New Decade
10 Ideas For The New Decade10 Ideas For The New Decade
10 Ideas For The New DecadeDavid Armano
 
Social Business Design: Web 2.0 NYC
Social Business Design: Web 2.0 NYCSocial Business Design: Web 2.0 NYC
Social Business Design: Web 2.0 NYCDavid Armano
 
The Value of Visual Thinking in Social Business
The Value of Visual Thinking in Social BusinessThe Value of Visual Thinking in Social Business
The Value of Visual Thinking in Social BusinessDavid Armano
 
The Future of Advertising. WTF?
The Future of Advertising. WTF?The Future of Advertising. WTF?
The Future of Advertising. WTF?David Armano
 
Micro-Interactions, Marketing 2.0 / Paris
Micro-Interactions, Marketing 2.0 / ParisMicro-Interactions, Marketing 2.0 / Paris
Micro-Interactions, Marketing 2.0 / ParisDavid Armano
 
The Micro-Sociology of Networks
The Micro-Sociology of NetworksThe Micro-Sociology of Networks
The Micro-Sociology of NetworksDavid Armano
 
Micro-Interactions in a 2.0 World (v2)
Micro-Interactions in a 2.0 World (v2)Micro-Interactions in a 2.0 World (v2)
Micro-Interactions in a 2.0 World (v2)David Armano
 
Micro Interactions
Micro InteractionsMicro Interactions
Micro InteractionsDavid Armano
 
10 Ways Digital Can Help You Thrive in a Recession
10 Ways Digital Can Help You Thrive in a Recession10 Ways Digital Can Help You Thrive in a Recession
10 Ways Digital Can Help You Thrive in a RecessionDavid Armano
 
Convergence + The Digital Agency
Convergence + The Digital AgencyConvergence + The Digital Agency
Convergence + The Digital AgencyDavid Armano
 
Experience Design + The Digital Agency (Phizzpop version)
Experience Design + The Digital Agency (Phizzpop version)Experience Design + The Digital Agency (Phizzpop version)
Experience Design + The Digital Agency (Phizzpop version)David Armano
 
A Prescription for Marketers
A Prescription for MarketersA Prescription for Marketers
A Prescription for MarketersDavid Armano
 
Conversation by Design
Conversation by DesignConversation by Design
Conversation by DesignDavid Armano
 
Logic + Emotion: Visual Thinking Archive
Logic + Emotion: Visual Thinking ArchiveLogic + Emotion: Visual Thinking Archive
Logic + Emotion: Visual Thinking ArchiveDavid Armano
 

More from David Armano (20)

Responsive Marketing in a Real Time World
Responsive Marketing in a Real Time World Responsive Marketing in a Real Time World
Responsive Marketing in a Real Time World
 
Edelman's "SICC" (Social Intelligence Command Center)
Edelman's "SICC" (Social Intelligence Command Center)Edelman's "SICC" (Social Intelligence Command Center)
Edelman's "SICC" (Social Intelligence Command Center)
 
10 Ideas For The New Decade
10 Ideas For The New Decade10 Ideas For The New Decade
10 Ideas For The New Decade
 
Social Business Design: Web 2.0 NYC
Social Business Design: Web 2.0 NYCSocial Business Design: Web 2.0 NYC
Social Business Design: Web 2.0 NYC
 
The Value of Visual Thinking in Social Business
The Value of Visual Thinking in Social BusinessThe Value of Visual Thinking in Social Business
The Value of Visual Thinking in Social Business
 
The Future of Advertising. WTF?
The Future of Advertising. WTF?The Future of Advertising. WTF?
The Future of Advertising. WTF?
 
Micro-Interactions, Marketing 2.0 / Paris
Micro-Interactions, Marketing 2.0 / ParisMicro-Interactions, Marketing 2.0 / Paris
Micro-Interactions, Marketing 2.0 / Paris
 
The Micro-Sociology of Networks
The Micro-Sociology of NetworksThe Micro-Sociology of Networks
The Micro-Sociology of Networks
 
Thinking Visually
Thinking VisuallyThinking Visually
Thinking Visually
 
Brand "U.0"
Brand "U.0"Brand "U.0"
Brand "U.0"
 
Micro-Interactions in a 2.0 World (v2)
Micro-Interactions in a 2.0 World (v2)Micro-Interactions in a 2.0 World (v2)
Micro-Interactions in a 2.0 World (v2)
 
Micro Interactions
Micro InteractionsMicro Interactions
Micro Interactions
 
10 Ways Digital Can Help You Thrive in a Recession
10 Ways Digital Can Help You Thrive in a Recession10 Ways Digital Can Help You Thrive in a Recession
10 Ways Digital Can Help You Thrive in a Recession
 
Convergence + The Digital Agency
Convergence + The Digital AgencyConvergence + The Digital Agency
Convergence + The Digital Agency
 
Experience Design + The Digital Agency (Phizzpop version)
Experience Design + The Digital Agency (Phizzpop version)Experience Design + The Digital Agency (Phizzpop version)
Experience Design + The Digital Agency (Phizzpop version)
 
A Prescription for Marketers
A Prescription for MarketersA Prescription for Marketers
A Prescription for Marketers
 
Visual Thinking
Visual ThinkingVisual Thinking
Visual Thinking
 
The Fuzzy Tail
The Fuzzy TailThe Fuzzy Tail
The Fuzzy Tail
 
Conversation by Design
Conversation by DesignConversation by Design
Conversation by Design
 
Logic + Emotion: Visual Thinking Archive
Logic + Emotion: Visual Thinking ArchiveLogic + Emotion: Visual Thinking Archive
Logic + Emotion: Visual Thinking Archive
 

Recently uploaded

办理学位证(SFU证书)西蒙菲莎大学毕业证成绩单原版一比一
办理学位证(SFU证书)西蒙菲莎大学毕业证成绩单原版一比一办理学位证(SFU证书)西蒙菲莎大学毕业证成绩单原版一比一
办理学位证(SFU证书)西蒙菲莎大学毕业证成绩单原版一比一F dds
 
办理学位证加州州立大学洛杉矶分校毕业证成绩单原版一比一
办理学位证加州州立大学洛杉矶分校毕业证成绩单原版一比一办理学位证加州州立大学洛杉矶分校毕业证成绩单原版一比一
办理学位证加州州立大学洛杉矶分校毕业证成绩单原版一比一Fi L
 
办理(麻省罗威尔毕业证书)美国麻省大学罗威尔校区毕业证成绩单原版一比一
办理(麻省罗威尔毕业证书)美国麻省大学罗威尔校区毕业证成绩单原版一比一办理(麻省罗威尔毕业证书)美国麻省大学罗威尔校区毕业证成绩单原版一比一
办理(麻省罗威尔毕业证书)美国麻省大学罗威尔校区毕业证成绩单原版一比一diploma 1
 
昆士兰大学毕业证（UQ毕业证）#文凭成绩单#真实留信学历认证永久存档
昆士兰大学毕业证（UQ毕业证）#文凭成绩单#真实留信学历认证永久存档昆士兰大学毕业证（UQ毕业证）#文凭成绩单#真实留信学历认证永久存档
昆士兰大学毕业证（UQ毕业证）#文凭成绩单#真实留信学历认证永久存档208367051
 
Top 10 Modern Web Design Trends for 2025
Top 10 Modern Web Design Trends for 2025Top 10 Modern Web Design Trends for 2025
Top 10 Modern Web Design Trends for 2025Rndexperts
 
ARt app | UX Case Study
ARt app | UX Case StudyARt app | UX Case Study
ARt app | UX Case StudySophia Viganò
 
Business research proposal mcdo.pptxBusiness research proposal mcdo.pptxBusin...
Business research proposal mcdo.pptxBusiness research proposal mcdo.pptxBusin...Business research proposal mcdo.pptxBusiness research proposal mcdo.pptxBusin...
Business research proposal mcdo.pptxBusiness research proposal mcdo.pptxBusin...mrchrns005
 
原版美国亚利桑那州立大学毕业证成绩单pdf电子版制作修改#毕业文凭制作#回国入职#diploma#degree
原版美国亚利桑那州立大学毕业证成绩单pdf电子版制作修改#毕业文凭制作#回国入职#diploma#degree原版美国亚利桑那州立大学毕业证成绩单pdf电子版制作修改#毕业文凭制作#回国入职#diploma#degree
原版美国亚利桑那州立大学毕业证成绩单pdf电子版制作修改#毕业文凭制作#回国入职#diploma#degreeyuu sss
 
PORTAFOLIO 2024_ ANASTASIYA KUDINOVA
PORTAFOLIO 2024_ ANASTASIYA KUDINOVAPORTAFOLIO 2024_ ANASTASIYA KUDINOVA
PORTAFOLIO 2024_ ANASTASIYA KUDINOVAAnastasiya Kudinova
 
Call Girls Meghani Nagar 7397865700 Independent Call Girls
Call Girls Meghani Nagar 7397865700 Independent Call GirlsCall Girls Meghani Nagar 7397865700 Independent Call Girls
Call Girls Meghani Nagar 7397865700 Independent Call Girlsssuser7cb4ff
 
CREATING A POSITIVE SCHOOL CULTURE CHAPTER 10
CREATING A POSITIVE SCHOOL CULTURE CHAPTER 10CREATING A POSITIVE SCHOOL CULTURE CHAPTER 10
CREATING A POSITIVE SCHOOL CULTURE CHAPTER 10uasjlagroup
 
毕业文凭制作#回国入职#diploma#degree澳洲弗林德斯大学毕业证成绩单pdf电子版制作修改#毕业文凭制作#回国入职#diploma#degree
毕业文凭制作#回国入职#diploma#degree澳洲弗林德斯大学毕业证成绩单pdf电子版制作修改#毕业文凭制作#回国入职#diploma#degree 毕业文凭制作#回国入职#diploma#degree澳洲弗林德斯大学毕业证成绩单pdf电子版制作修改#毕业文凭制作#回国入职#diploma#degree
毕业文凭制作#回国入职#diploma#degree澳洲弗林德斯大学毕业证成绩单pdf电子版制作修改#毕业文凭制作#回国入职#diploma#degree ttt fff
 
办理(UC毕业证书)查尔斯顿大学毕业证成绩单原版一比一
办理(UC毕业证书)查尔斯顿大学毕业证成绩单原版一比一办理(UC毕业证书)查尔斯顿大学毕业证成绩单原版一比一
办理(UC毕业证书)查尔斯顿大学毕业证成绩单原版一比一z xss
 
Dubai Calls Girl Tapes O525547819 Real Tapes Escort Services Dubai
Dubai Calls Girl Tapes O525547819 Real Tapes Escort Services DubaiDubai Calls Girl Tapes O525547819 Real Tapes Escort Services Dubai
Dubai Calls Girl Tapes O525547819 Real Tapes Escort Services Dubaikojalkojal131
 
办理学位证(TheAuckland证书)新西兰奥克兰大学毕业证成绩单原版一比一
办理学位证(TheAuckland证书)新西兰奥克兰大学毕业证成绩单原版一比一办理学位证(TheAuckland证书)新西兰奥克兰大学毕业证成绩单原版一比一
办理学位证(TheAuckland证书)新西兰奥克兰大学毕业证成绩单原版一比一Fi L
 
西北大学毕业证学位证成绩单-怎么样办伪造
西北大学毕业证学位证成绩单-怎么样办伪造西北大学毕业证学位证成绩单-怎么样办伪造
西北大学毕业证学位证成绩单-怎么样办伪造kbdhl05e
 
定制(CQU文凭证书)中央昆士兰大学毕业证成绩单原版一比一
定制(CQU文凭证书)中央昆士兰大学毕业证成绩单原版一比一定制(CQU文凭证书)中央昆士兰大学毕业证成绩单原版一比一
定制(CQU文凭证书)中央昆士兰大学毕业证成绩单原版一比一Fi ss
 
Iconic Global Solution - web design, Digital Marketing services
Iconic Global Solution - web design, Digital Marketing servicesIconic Global Solution - web design, Digital Marketing services
Iconic Global Solution - web design, Digital Marketing servicesIconic global solution
 
(办理学位证)约克圣约翰大学毕业证,KCL成绩单原版一比一
(办理学位证)约克圣约翰大学毕业证,KCL成绩单原版一比一(办理学位证)约克圣约翰大学毕业证,KCL成绩单原版一比一
(办理学位证)约克圣约翰大学毕业证,KCL成绩单原版一比一D SSS
 
办理卡尔顿大学毕业证成绩单|购买加拿大文凭证书
办理卡尔顿大学毕业证成绩单|购买加拿大文凭证书办理卡尔顿大学毕业证成绩单|购买加拿大文凭证书
办理卡尔顿大学毕业证成绩单|购买加拿大文凭证书zdzoqco
 

Recently uploaded (20)

办理学位证(SFU证书)西蒙菲莎大学毕业证成绩单原版一比一
办理学位证(SFU证书)西蒙菲莎大学毕业证成绩单原版一比一办理学位证(SFU证书)西蒙菲莎大学毕业证成绩单原版一比一
办理学位证(SFU证书)西蒙菲莎大学毕业证成绩单原版一比一
 
办理学位证加州州立大学洛杉矶分校毕业证成绩单原版一比一
办理学位证加州州立大学洛杉矶分校毕业证成绩单原版一比一办理学位证加州州立大学洛杉矶分校毕业证成绩单原版一比一
办理学位证加州州立大学洛杉矶分校毕业证成绩单原版一比一
 
办理(麻省罗威尔毕业证书)美国麻省大学罗威尔校区毕业证成绩单原版一比一
办理(麻省罗威尔毕业证书)美国麻省大学罗威尔校区毕业证成绩单原版一比一办理(麻省罗威尔毕业证书)美国麻省大学罗威尔校区毕业证成绩单原版一比一
办理(麻省罗威尔毕业证书)美国麻省大学罗威尔校区毕业证成绩单原版一比一
 
昆士兰大学毕业证（UQ毕业证）#文凭成绩单#真实留信学历认证永久存档
昆士兰大学毕业证（UQ毕业证）#文凭成绩单#真实留信学历认证永久存档昆士兰大学毕业证（UQ毕业证）#文凭成绩单#真实留信学历认证永久存档
昆士兰大学毕业证（UQ毕业证）#文凭成绩单#真实留信学历认证永久存档
 
Top 10 Modern Web Design Trends for 2025
Top 10 Modern Web Design Trends for 2025Top 10 Modern Web Design Trends for 2025
Top 10 Modern Web Design Trends for 2025
 
ARt app | UX Case Study
ARt app | UX Case StudyARt app | UX Case Study
ARt app | UX Case Study
 
Business research proposal mcdo.pptxBusiness research proposal mcdo.pptxBusin...
Business research proposal mcdo.pptxBusiness research proposal mcdo.pptxBusin...Business research proposal mcdo.pptxBusiness research proposal mcdo.pptxBusin...
Business research proposal mcdo.pptxBusiness research proposal mcdo.pptxBusin...
 
原版美国亚利桑那州立大学毕业证成绩单pdf电子版制作修改#毕业文凭制作#回国入职#diploma#degree
原版美国亚利桑那州立大学毕业证成绩单pdf电子版制作修改#毕业文凭制作#回国入职#diploma#degree原版美国亚利桑那州立大学毕业证成绩单pdf电子版制作修改#毕业文凭制作#回国入职#diploma#degree
原版美国亚利桑那州立大学毕业证成绩单pdf电子版制作修改#毕业文凭制作#回国入职#diploma#degree
 
PORTAFOLIO 2024_ ANASTASIYA KUDINOVA
PORTAFOLIO 2024_ ANASTASIYA KUDINOVAPORTAFOLIO 2024_ ANASTASIYA KUDINOVA
PORTAFOLIO 2024_ ANASTASIYA KUDINOVA
 
Call Girls Meghani Nagar 7397865700 Independent Call Girls
Call Girls Meghani Nagar 7397865700 Independent Call GirlsCall Girls Meghani Nagar 7397865700 Independent Call Girls
Call Girls Meghani Nagar 7397865700 Independent Call Girls
 
CREATING A POSITIVE SCHOOL CULTURE CHAPTER 10
CREATING A POSITIVE SCHOOL CULTURE CHAPTER 10CREATING A POSITIVE SCHOOL CULTURE CHAPTER 10
CREATING A POSITIVE SCHOOL CULTURE CHAPTER 10
 
毕业文凭制作#回国入职#diploma#degree澳洲弗林德斯大学毕业证成绩单pdf电子版制作修改#毕业文凭制作#回国入职#diploma#degree
毕业文凭制作#回国入职#diploma#degree澳洲弗林德斯大学毕业证成绩单pdf电子版制作修改#毕业文凭制作#回国入职#diploma#degree 毕业文凭制作#回国入职#diploma#degree澳洲弗林德斯大学毕业证成绩单pdf电子版制作修改#毕业文凭制作#回国入职#diploma#degree
毕业文凭制作#回国入职#diploma#degree澳洲弗林德斯大学毕业证成绩单pdf电子版制作修改#毕业文凭制作#回国入职#diploma#degree
 
办理(UC毕业证书)查尔斯顿大学毕业证成绩单原版一比一
办理(UC毕业证书)查尔斯顿大学毕业证成绩单原版一比一办理(UC毕业证书)查尔斯顿大学毕业证成绩单原版一比一
办理(UC毕业证书)查尔斯顿大学毕业证成绩单原版一比一
 
Dubai Calls Girl Tapes O525547819 Real Tapes Escort Services Dubai
Dubai Calls Girl Tapes O525547819 Real Tapes Escort Services DubaiDubai Calls Girl Tapes O525547819 Real Tapes Escort Services Dubai
Dubai Calls Girl Tapes O525547819 Real Tapes Escort Services Dubai
 
办理学位证(TheAuckland证书)新西兰奥克兰大学毕业证成绩单原版一比一
办理学位证(TheAuckland证书)新西兰奥克兰大学毕业证成绩单原版一比一办理学位证(TheAuckland证书)新西兰奥克兰大学毕业证成绩单原版一比一
办理学位证(TheAuckland证书)新西兰奥克兰大学毕业证成绩单原版一比一
 
西北大学毕业证学位证成绩单-怎么样办伪造
西北大学毕业证学位证成绩单-怎么样办伪造西北大学毕业证学位证成绩单-怎么样办伪造
西北大学毕业证学位证成绩单-怎么样办伪造
 
定制(CQU文凭证书)中央昆士兰大学毕业证成绩单原版一比一
定制(CQU文凭证书)中央昆士兰大学毕业证成绩单原版一比一定制(CQU文凭证书)中央昆士兰大学毕业证成绩单原版一比一
定制(CQU文凭证书)中央昆士兰大学毕业证成绩单原版一比一
 
Iconic Global Solution - web design, Digital Marketing services
Iconic Global Solution - web design, Digital Marketing servicesIconic Global Solution - web design, Digital Marketing services
Iconic Global Solution - web design, Digital Marketing services
 
(办理学位证)约克圣约翰大学毕业证,KCL成绩单原版一比一
(办理学位证)约克圣约翰大学毕业证,KCL成绩单原版一比一(办理学位证)约克圣约翰大学毕业证,KCL成绩单原版一比一
(办理学位证)约克圣约翰大学毕业证,KCL成绩单原版一比一
 
办理卡尔顿大学毕业证成绩单|购买加拿大文凭证书
办理卡尔顿大学毕业证成绩单|购买加拿大文凭证书办理卡尔顿大学毕业证成绩单|购买加拿大文凭证书
办理卡尔顿大学毕业证成绩单|购买加拿大文凭证书
 

Social by Design: Design Thinking & Business

  • 1. Source: Stanford D School SOCIAL  BY  DESIGN   DESIGN  THINKING  &  BUSINESS     DAVID  ARMANO   EVP,  INNOVATION  &  INTEGRATION    |  EDELMAN  DIGITAL  |  @armano     Edelmandigital.com
  • 2.   “DESIGN  THINKING”   IS  DEAD.   Edelmandigital.com
  • 3. 3   Edelmandigital.com
  • 4.   YET  “DESIGN”     LIVES  ON…     Edelmandigital.com
  • 5. 5   Edelmandigital.com
  • 6.   BUILD  THEM  UP.  TEAR  THEM   DOWN.  BUILD  THEM  UP...   (REPEAT)   Edelmandigital.com
  • 7. “Design is the planning that lays the basis for the making of every object or system ” 7   Edelmandigital.com
  • 8. “Design is the planning that lays the basis for the making of every object or system” 8   Edelmandigital.com
  • 9. PURPOSEFUL   INTENTIONAL   DESIGN Edelmandigital.com
  • 10.   CONGRATULATIONS.   WE  ALL  NEED  TO  UNDERSTAND   HOW  DESIGN  APPLIES     TO  BUSINESS.   Edelmandigital.com
  • 11. 11   Edelmandigital.com
  • 12.   HE  DID   Edelmandigital.com
  • 13. More  than  a  designer,     Steve  Jobs  was  an     eco-­‐system  architect       13   Edelmandigital.com
  • 14. 14   Edelmandigital.com
  • 15. 15   Edelmandigital.com
  • 16.   BUT  YOU’RE  NOT  STEVE   Edelmandigital.com
  • 17. WTF?   17   Edelmandigital.com
  • 18. Facebook   18   Edelmandigital.com
  • 19. 19   Edelmandigital.com
  • 20. SOCIAL  BY   DESIGN?   (blink,  bleep,  seizure,  help...)   20   Edelmandigital.com
  • 21.   OK.  “DESIGN”  IS  STILL  IMPORTANT   Edelmandigital.com
  • 22.   HOW  I’VE  USED  “DESIGN  THINKING”   IN  BUSINESS     Edelmandigital.com
  • 23.   DESIGN  THINKING  HELPS  SELL  IDEAS   Edelmandigital.com
  • 24. 24   Edelmandigital.com
  • 25. 25   Edelmandigital.com
  • 26. Source: Edelman 2011, edelmandigital.com 26   Edelmandigital.com
  • 27.   IT  GETS  US  THINKING  HOLISTICALLY   Edelmandigital.com
  • 28. 28   Edelmandigital.com
  • 29. 29   Edelmandigital.com
  • 30. 30   Edelmandigital.com
  • 31.   IT  GETS  US  THINKING  DIFFERENTLY   Edelmandigital.com
  • 32. Source: Edelman 2011, edelmandigital.com 32   Edelmandigital.com
  • 33. Source: Edelman 2011, edelmandigital.com 33   Edelmandigital.com
  • 34. Source: Edelman 2011, edelmandigital.com 34   Edelmandigital.com
  • 35. Source: Edelman 2011, edelmandigital.com 35   Edelmandigital.com
  • 36.   IT  HELPS  US  MAKE  A  POINT   Edelmandigital.com
  • 37. Source: David Armano Edelman 2011, edelmandigital.com 37   Edelmandigital.com
  • 38. Source: David Armano Edelman 2011, edelmandigital.com 38   Edelmandigital.com
  • 39.   AND  CAPTURES  ATTENTION   Edelmandigital.com
  • 41.   IT  HIGHLIGHTS  PURPOSE  &  INTENT   Edelmandigital.com
  • 42. GOVERNANCE INTEGRATION   ORG & B   GLOBAL  DIGITAL   SOCIAL  MEDIA   P   B  =  BRANDS  P  =  PARTNERS  O  =  OPERATIONS   SERVICES   COMMITTEE   O   AGENCY   PARTNERS   YES   L   SOCIAL  MEDIA   WHICH   BRAND   PILOT   RESULTS   BRAND  TEAM     COMMITTEE   BRAND?   X   PROGRAM   REPORTED   NO   M   Source: Edelman 2011, edelmandigital.com L  =  LAUNCH   TECHNOLOGY   M  =  MEASURE   PARTNERS   PLANNING   STRATEGY   IMPLEMENTATION   42   Edelmandigital.com
  • 43.   HOW  TO  THINK  LIKE  A  “SOCIAL  DESIGNER”   Edelmandigital.com
  • 44. Source: Stanford D School 44   Edelmandigital.com
  • 45. UNDERSTAND   45   Edelmandigital.com
  • 46. OBSERVE   46   Edelmandigital.com
  • 47. DEFINE   ACTIVE   Source: Edelman 2011, edelmandigital.com PASSIVE   ACTIVE   AGAINST   DON’T  LIKE   DON’T  KNOW   LIKE   SUPPORTIVE   PASSIVE   SUPPORTERS  WHO   CAN  BECOME   INFLUENTIAL   ADVOCATES   NEUTRALIZE   MOBILIZE   47   Edelmandigital.com
  • 48. DEFINE   ECO-SYSTEM •  People  who  do  business  with  the  organizacon   Customers  or  Prospects   •  Can  be  split  into  high-­‐value  and  new  customers   Employees   •  Idencfiable  people  on  the  payroll   •  PR  and  corporate  communicacon  departments  as  well  as   Corporate   company  execucves   Business  Partners   •  Suppliers,  vendors,  contractors,  alumni   Social  Web   •  Addiconal  individuals  who  interact  on  the  social  web   Source: Edelman Consulting 2011 48   Edelmandigital.com
  • 49. DEFINE   ECO-SYSTEM Source: Jonathan Hargreaves & Edelman 49   Edelmandigital.com
  • 50. IDEATE   50   Edelmandigital.com
  • 51. PROTOTYPE   51   Edelmandigital.com
  • 52. TEST   52   Edelmandigital.com
  • 53. TEST   53   Edelmandigital.com
  • 54.   TWO  THINGS   Edelmandigital.com
  • 55. PLAN   IMPROVISE   YOU ARE HERE Edelmandigital.com
  • 56. SOCIAL  BY   DESIGN.   56   Edelmandigital.com
  • 57.   THANK  YOU   @ARMANO    |  Edelmandigital.com      david.armano[at]edelman.com   Edelmandigital.com