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The Future of Advertising. WTF?
- 1. ing. vertis Ad re of Futu The F? T W
- 2. Hello. Logic + Emotion David Armano darmano.typepad.com Sr. Partner, Dachis Corp @armano dachiscorporation.com
- 3. The future of advertising?
- 4. W…T...F
- 5. is going on?
- 6. How should I know? (I used to design websites)
- 10. But…
- 11. here. veryw e ns are he sig T
- 14. Agency models are broken.
- 15. assembly line
- 16. silos
- 17. production
- 18. pens. e hap g Chan
- 19. Craig is the new David, Goliath is in trouble.
- 20. With over thirty million new classified advertisements each month, Craigslist is the leading classifieds service in any medium. ~Wikipedia
- 21. From the makers of subservient chicken
- 23. What? No Flash Microsite?
- 25. The new copywriters & art directors?
- 26. Everybody
- 27. From Passive Consumption To Active Participation
- 29. 100 people 100 blogs, twitter accounts, facebook pages, etc. etc.
- 31. It’s the me-conomy, stupid
- 33. Everyone will have their 15 megabytes of micro-fame.
- 34. Ok. Stay calm.
- 36. Screw that.
- 38. applications
- 40. ideas
- 41. advertising agency, Crispin Porter + Bogusky, “Our said it was time to bring back the Rabbit name.”
- 42. interactions
- 44. service
- 46. conversations
- 48. entertainment
- 50. products
- 52. goodwill
- 54. community
- 56. theatre
- 58. The future of advertising?
- 60. amiliar? m ore f ething Or som
- 61. Viral videos
- 63. Don’t bet on it.
- 65. a v io r . i s beh future The
- 67. adaptive behavior (organizations + individuals)
- 68. h r iv e . d a p t. T a v io r . A ce beh In flu e n
- 70. h e a r ts ). s (a n d e m in d C hang
- 72. FTW
- 74. Thank You.
- 75. David Armano Senior Partner, Dachis Corp // dachiscorporation.com darmano.typepad.com // @armano tising. Adver f ture o The Fu F? WT