Role of Brand & Data in Higher Education
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www.trinityp3.com The Roles of Brand Reputation and Data in Higher Education today - a presentation by Darren Woolley, Global CEO, TrinityP3 Marketing Management Consultants to the University Australia Marketing, Communications and Development Day 2016. November 2016.
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A agency fee model based on paying a price for the value of the output requires clear definitions of those outputs.
The industry has language and definitions for outputs that can vary by advertiser and agency.
Disagreement or misalignment on the definitions of these outputs leads to confusion and misunderstanding.
Therefore we provide definitions and a descriptive framework to minimise confusion and disagreements.
The output pricing model framework
There are three categories of work being:
1. Origination (New Idea and Executions)
2. Extension or Refresh (Existing Idea and New Executions)
3. Adaptation (Complex and Simple)
There are four stages of work outputs being:
1. Strategy
2. Idea or Concept
3. Executions
4. DeliverablesA guide to the terms and definitions of the Value Pricing Output Model
A guide to the terms and definitions of the Value Pricing Output ModelTrinityP3 Marketing Management Consultants
trinityp3.com
Often the agency roster is defined by marketers and advertisers as the advertising agencies they work with on a daily basis. But from a financial and procurement perspective all suppliers paid from the marketing cost centre are part of the marketing supplier roster. Following on from the work done by TrinityP3 in 2011 this presentation takes the concept of a tiered roster approach further into the management and maintenance of the roster to ensure maximum performance and minimum waste.
Previous presentation on this topic can be found here https://www.slideshare.net/darrenwoolley/trinityp3-strategic-supplier-alignment-processA structured approach to agency and supplier roster management
A structured approach to agency and supplier roster managementTrinityP3 Marketing Management Consultants
Recommended
www.trinityp3.com
A agency fee model based on paying a price for the value of the output requires clear definitions of those outputs.
The industry has language and definitions for outputs that can vary by advertiser and agency.
Disagreement or misalignment on the definitions of these outputs leads to confusion and misunderstanding.
Therefore we provide definitions and a descriptive framework to minimise confusion and disagreements.
The output pricing model framework
There are three categories of work being:
1. Origination (New Idea and Executions)
2. Extension or Refresh (Existing Idea and New Executions)
3. Adaptation (Complex and Simple)
There are four stages of work outputs being:
1. Strategy
2. Idea or Concept
3. Executions
4. DeliverablesA guide to the terms and definitions of the Value Pricing Output Model
A guide to the terms and definitions of the Value Pricing Output ModelTrinityP3 Marketing Management Consultants
trinityp3.com
Often the agency roster is defined by marketers and advertisers as the advertising agencies they work with on a daily basis. But from a financial and procurement perspective all suppliers paid from the marketing cost centre are part of the marketing supplier roster. Following on from the work done by TrinityP3 in 2011 this presentation takes the concept of a tiered roster approach further into the management and maintenance of the roster to ensure maximum performance and minimum waste.
Previous presentation on this topic can be found here https://www.slideshare.net/darrenwoolley/trinityp3-strategic-supplier-alignment-processA structured approach to agency and supplier roster management
A structured approach to agency and supplier roster managementTrinityP3 Marketing Management Consultants
Briefing to achieve integrated ideas & encourage maximum agency collaboration
04 November 2015, Karmarama, London, 08:30 am - 10:00 am
Concerned that your agencies aren't working in harmony? This event featured Darren Woolley, a marketing consultant with considerable expertise on how to manage relationships in a smarter way, who shared top briefing tips on encouraging integration and collaboration.
Presenter: Darren Woolley, Founder and Global CEO, TrinityP3 Marketing Management Consultants
Day 3 of ISBA/IPA Good Brief Week, hosted by Karmarama, was presented by Darren Woolley, a flamboyant Australian marketing consultant who flew in from Sydney to talk about the myth that is agency collaboration.
Read the blog of the session here: http://www.isba.org.uk/news/2015/11/05/collaboration.-cooperation.-co-ordination-briefing-to-achieve-integrated-ideas-agency-collaboration
ISBA IPA Good Brief Week 2015 - Briefing to achieve integrated ideas and enco...
ISBA IPA Good Brief Week 2015 - Briefing to achieve integrated ideas and enco...TrinityP3 Marketing Management Consultants
www.trinityp3.com
Mark Bowling, TrinityP3 Senior Consultant based in Singapore recently addressed the World Federation of Advertisers Sourcing Forum on the current issues and trends in Marketing Management and Marketing Procurement and Sourcing.
In the presentation he discusses:
1. Scope of work setting and management
2. Agency remuneration models and trends
3. The challenges of a performance based remuneration model
4. Issues encountered during agency negotiations
5. Agency roster relationship and performance management
WFA Sourcing Forum: Tight Briefs, Focused Scopes and Value Creation
WFA Sourcing Forum: Tight Briefs, Focused Scopes and Value CreationTrinityP3 Marketing Management Consultants
TrinityP3 Marketing Management Webinars
http://www.trinityp3.com/product-category/webinars/
Managing marketing and your agency suppliers continues to become increasingly complex and time consuming. TrinityP3 Marketing Management Consultants are thought-leaders in all aspects of marketing management to improve marketing and agency performance and increase implementation efficiency. This series of webinars are your opportunity to hear the latest industry best trends and practices from the consultants working in this category on a daily basis regionally and globally. An interactive approach means you will be able to have your specific questions answered by industry leading practitioners.
Topic: Transforming Production for the 21st Century
Date: Wednesday September 23
Time: 13:00 – 14:00 AEST
Presenter: Christopher Sewell
Description: The explosion of digital channels has completely changed the landscape of advertising communications. But while the language around multi-channel content creation has evolved the old approaches to production management and creation has not necessarily kept up. Find out how to transform your approach to marketing production spend without being blindsided by vested interests.
TrinityP3 Webinar Series: Transforming Production for the 21st Century
TrinityP3 Webinar Series: Transforming Production for the 21st CenturyTrinityP3 Marketing Management Consultants
TrinityP3 Marketing Management Webinars
http://www.trinityp3.com/product-category/webinars/
Managing marketing and your agency suppliers continues to become increasingly complex and time consuming. TrinityP3 Marketing Management Consultants are thought-leaders in all aspects of marketing management to improve marketing and agency performance and increase implementation efficiency. This series of webinars are your opportunity to hear the latest industry best trends and practices from the consultants working in this category on a daily basis regionally and globally. An interactive approach means you will be able to have your specific questions answered by industry leading practitioners.
Topic: Creating transparency and trust in media
Date: Wednesday September 9
Time: 13:00-14:00 AEST
Presenter: David Angell
Description: The perception of media agencies as lacking in transparency, and therefore trustworthiness, has long been a challenge. The events of the last twelve months, centred around the well-publicised issues at Mediacom, have sparked huge debate on the topic of agency transparency in the Australian market and beyond. In this session we discuss ways in which trust barriers could be overcome, and what you as a marketer need to consider in order to build a better relationship with your media agency.
TrinityP3 Webinar Series: Creating transparency and trust in media
TrinityP3 Webinar Series: Creating transparency and trust in mediaTrinityP3 Marketing Management Consultants
A presentation to the Future Forum 2015 organised by The NewspaperWork and held at the Hilton Sydney on Thursday September 10, 2015.
Super-charge your career by building your own brand on-line
Super-charge your career by building your own brand on-lineTrinityP3 Marketing Management Consultants
TrinityP3 Marketing Management Webinars
http://www.trinityp3.com/product-category/webinars/
Managing marketing and your agency suppliers continues to become increasingly complex and time consuming. TrinityP3 Marketing Management Consultants are thought-leaders in all aspects of marketing management to improve marketing and agency performance and increase implementation efficiency. This series of webinars are your opportunity to hear the latest industry best trends and practices from the consultants working in this category on a daily basis regionally and globally. An interactive approach means you will be able to have your specific questions answered by industry leading practitioners.
Topic: The latest trends in agency remuneration
Date: Wednesday August 26
Time: 13:00-14:00 AEST
Presenter: Darren Woolley
Description: Agency remuneration, or as our friends in the USA say compensation, continues to be a significant issue for advertisers, procurement and agencies. There are an increasing number of approaches and methodologies all with their own strengths and weaknesses. And while there is no one cookie-cutter approach, we will be reviewing each of the remuneration models to help you find the one that is right for you.TrinityP3 Webinar Series: The latest trends in agency remuneration
TrinityP3 Webinar Series: The latest trends in agency remunerationTrinityP3 Marketing Management Consultants
http://www.trinityp3.com/
I recently gave this presentation to the Annual Leadership Forum of AMSRO held in Coolum, Queensland. The feedback from the audience of almost 50 research company business owners led me to think there is perhaps many professionals in the marketing category that are suffering from the application of what could be considered traditional procurement practices. This presentation is based on my 12 years consulting experience and 15 years advertising agency experience. It highlights strategies for dealing with procurement to move beyond the focus of price to encourage the evaluation of value. Of course there is no guaranteed, foolproof strategy here, but there are many interesting approaches and practical ideas for possibly increasing your success rate or minimising the waste of time of filling out endless RFPs, RFQs, RFTs and RFIs.Minimising the Commoditising Effect of Marketing Procurement
Minimising the Commoditising Effect of Marketing ProcurementTrinityP3 Marketing Management Consultants
http://www.trinityp3.com/
The role of marketing is increasingly complex and diverse and will vary greatly from organisation to organisation. How marketing is positioned within an organisation will impact greatly on how it is structured. This is a range of different strategic positions for marketing and the considerations and structures. There are some basic positions for marketing within an organisation based on the role marketing is to play within that structure. These positions are detailed with the considerations and strengths and weaknesses.TrinityP3 Positioning and Structuring Marketing Within Organisations
TrinityP3 Positioning and Structuring Marketing Within OrganisationsTrinityP3 Marketing Management Consultants
With the ever increasing number of communication channels, marketers are now working with more agencies and specialist service suppliers than ever before. To maximise the outputs of these various specialist groups requires alignment and collaboration. This presentation mad on Sept 6 2010 to the ISBA COMPAG in London highlights the many of the issues marketers and agencies must consider if they are wanting to work collaboratively. Inspire by the writing and illustration of Dr Suess who revolutionised the teaching of reading to children, this presentation is designed to revolutionise the way marketers engage with agencies to create collaborative outcomes and improved marketing effectiveness.Evalu8ing: The ABC of developing collaborative advertising environments
Evalu8ing: The ABC of developing collaborative advertising environmentsTrinityP3 Marketing Management Consultants
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Briefing to achieve integrated ideas & encourage maximum agency collaboration
04 November 2015, Karmarama, London, 08:30 am - 10:00 am
Concerned that your agencies aren't working in harmony? This event featured Darren Woolley, a marketing consultant with considerable expertise on how to manage relationships in a smarter way, who shared top briefing tips on encouraging integration and collaboration.
Presenter: Darren Woolley, Founder and Global CEO, TrinityP3 Marketing Management Consultants
Day 3 of ISBA/IPA Good Brief Week, hosted by Karmarama, was presented by Darren Woolley, a flamboyant Australian marketing consultant who flew in from Sydney to talk about the myth that is agency collaboration.
Read the blog of the session here: http://www.isba.org.uk/news/2015/11/05/collaboration.-cooperation.-co-ordination-briefing-to-achieve-integrated-ideas-agency-collaboration
ISBA IPA Good Brief Week 2015 - Briefing to achieve integrated ideas and enco...
ISBA IPA Good Brief Week 2015 - Briefing to achieve integrated ideas and enco...TrinityP3 Marketing Management Consultants
www.trinityp3.com
Mark Bowling, TrinityP3 Senior Consultant based in Singapore recently addressed the World Federation of Advertisers Sourcing Forum on the current issues and trends in Marketing Management and Marketing Procurement and Sourcing.
In the presentation he discusses:
1. Scope of work setting and management
2. Agency remuneration models and trends
3. The challenges of a performance based remuneration model
4. Issues encountered during agency negotiations
5. Agency roster relationship and performance management
WFA Sourcing Forum: Tight Briefs, Focused Scopes and Value Creation
WFA Sourcing Forum: Tight Briefs, Focused Scopes and Value CreationTrinityP3 Marketing Management Consultants
TrinityP3 Marketing Management Webinars
http://www.trinityp3.com/product-category/webinars/
Managing marketing and your agency suppliers continues to become increasingly complex and time consuming. TrinityP3 Marketing Management Consultants are thought-leaders in all aspects of marketing management to improve marketing and agency performance and increase implementation efficiency. This series of webinars are your opportunity to hear the latest industry best trends and practices from the consultants working in this category on a daily basis regionally and globally. An interactive approach means you will be able to have your specific questions answered by industry leading practitioners.
Topic: Transforming Production for the 21st Century
Date: Wednesday September 23
Time: 13:00 – 14:00 AEST
Presenter: Christopher Sewell
Description: The explosion of digital channels has completely changed the landscape of advertising communications. But while the language around multi-channel content creation has evolved the old approaches to production management and creation has not necessarily kept up. Find out how to transform your approach to marketing production spend without being blindsided by vested interests.
TrinityP3 Webinar Series: Transforming Production for the 21st Century
TrinityP3 Webinar Series: Transforming Production for the 21st CenturyTrinityP3 Marketing Management Consultants
TrinityP3 Marketing Management Webinars
http://www.trinityp3.com/product-category/webinars/
Managing marketing and your agency suppliers continues to become increasingly complex and time consuming. TrinityP3 Marketing Management Consultants are thought-leaders in all aspects of marketing management to improve marketing and agency performance and increase implementation efficiency. This series of webinars are your opportunity to hear the latest industry best trends and practices from the consultants working in this category on a daily basis regionally and globally. An interactive approach means you will be able to have your specific questions answered by industry leading practitioners.
Topic: Creating transparency and trust in media
Date: Wednesday September 9
Time: 13:00-14:00 AEST
Presenter: David Angell
Description: The perception of media agencies as lacking in transparency, and therefore trustworthiness, has long been a challenge. The events of the last twelve months, centred around the well-publicised issues at Mediacom, have sparked huge debate on the topic of agency transparency in the Australian market and beyond. In this session we discuss ways in which trust barriers could be overcome, and what you as a marketer need to consider in order to build a better relationship with your media agency.
TrinityP3 Webinar Series: Creating transparency and trust in media
TrinityP3 Webinar Series: Creating transparency and trust in mediaTrinityP3 Marketing Management Consultants
A presentation to the Future Forum 2015 organised by The NewspaperWork and held at the Hilton Sydney on Thursday September 10, 2015.
Super-charge your career by building your own brand on-line
Super-charge your career by building your own brand on-lineTrinityP3 Marketing Management Consultants
TrinityP3 Marketing Management Webinars
http://www.trinityp3.com/product-category/webinars/
Managing marketing and your agency suppliers continues to become increasingly complex and time consuming. TrinityP3 Marketing Management Consultants are thought-leaders in all aspects of marketing management to improve marketing and agency performance and increase implementation efficiency. This series of webinars are your opportunity to hear the latest industry best trends and practices from the consultants working in this category on a daily basis regionally and globally. An interactive approach means you will be able to have your specific questions answered by industry leading practitioners.
Topic: The latest trends in agency remuneration
Date: Wednesday August 26
Time: 13:00-14:00 AEST
Presenter: Darren Woolley
Description: Agency remuneration, or as our friends in the USA say compensation, continues to be a significant issue for advertisers, procurement and agencies. There are an increasing number of approaches and methodologies all with their own strengths and weaknesses. And while there is no one cookie-cutter approach, we will be reviewing each of the remuneration models to help you find the one that is right for you.TrinityP3 Webinar Series: The latest trends in agency remuneration
TrinityP3 Webinar Series: The latest trends in agency remunerationTrinityP3 Marketing Management Consultants
http://www.trinityp3.com/
I recently gave this presentation to the Annual Leadership Forum of AMSRO held in Coolum, Queensland. The feedback from the audience of almost 50 research company business owners led me to think there is perhaps many professionals in the marketing category that are suffering from the application of what could be considered traditional procurement practices. This presentation is based on my 12 years consulting experience and 15 years advertising agency experience. It highlights strategies for dealing with procurement to move beyond the focus of price to encourage the evaluation of value. Of course there is no guaranteed, foolproof strategy here, but there are many interesting approaches and practical ideas for possibly increasing your success rate or minimising the waste of time of filling out endless RFPs, RFQs, RFTs and RFIs.Minimising the Commoditising Effect of Marketing Procurement
Minimising the Commoditising Effect of Marketing ProcurementTrinityP3 Marketing Management Consultants
http://www.trinityp3.com/
The role of marketing is increasingly complex and diverse and will vary greatly from organisation to organisation. How marketing is positioned within an organisation will impact greatly on how it is structured. This is a range of different strategic positions for marketing and the considerations and structures. There are some basic positions for marketing within an organisation based on the role marketing is to play within that structure. These positions are detailed with the considerations and strengths and weaknesses.TrinityP3 Positioning and Structuring Marketing Within Organisations
TrinityP3 Positioning and Structuring Marketing Within OrganisationsTrinityP3 Marketing Management Consultants
With the ever increasing number of communication channels, marketers are now working with more agencies and specialist service suppliers than ever before. To maximise the outputs of these various specialist groups requires alignment and collaboration. This presentation mad on Sept 6 2010 to the ISBA COMPAG in London highlights the many of the issues marketers and agencies must consider if they are wanting to work collaboratively. Inspire by the writing and illustration of Dr Suess who revolutionised the teaching of reading to children, this presentation is designed to revolutionise the way marketers engage with agencies to create collaborative outcomes and improved marketing effectiveness.Evalu8ing: The ABC of developing collaborative advertising environments
Evalu8ing: The ABC of developing collaborative advertising environmentsTrinityP3 Marketing Management Consultants
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Role of Brand & Data in Higher Education
- 1. marketing management consultants The role of Brand Reputation and Data in Higher Education today Universities Australia Marketing, Communications and Development Day 2016 Darren Woolley, Global CEO, TrinityP3 © November 2016
- 2. marketing management consultants What is a brand?
- 3. marketing management consultants Most Loved Brands in USA
- 4. marketing management consultants Higher Education Brands
- 5. marketing management consultants Digital disruption Technology is disrupting the world as we know it. Only 12% of Fortune 500 companies from 1955 remain in 2015. What is the disruption in your category?
- 6. marketing management consultants Where does brand sit beyond advertising?
- 7. marketing management consultants Brand Experience = Student Experience
- 8. marketing management consultants Customer Customised – Brand Consistent • Requires detailed view of customer • Customised response • Consistent brand expression • Requires co-ordination • Requires discipline
- 9. marketing management consultants You can find out more here… TrinityP3 Pty Ltd Sydney +612 9964 9900 London +44 203 790 9229 Singapore +65 6631 2861 people@trinityp3.com www.trinityp3.com TrinityP3.com/blog/ @TrinityP3 TrinityP3 TrinityP3.StrategicMarketingConsultants