Slides for my presentation at UX Sofia 2015 conference. Reflecting on Lucius Burckhardt's ideas what we actually need to design, instead of just the objects we're asked to design.

1. design is invisible
Lutz Schmitt – @luxux – UX Sofia 2015
photo by Sigfrid Lundberg on flickr.com cc-by-sa-2.0

2. empathy =
Einfühlungsvermögen

3. Lucius Burckhardt (1925—2003)
was a researcher, teacher, theorist and and
activist. He was interested in architecture,
landscape architecture, design, urban
development, socio-economics and all the
things that connected these fields.
photo by Annemarie Burckhardt provided by Hermann Schmitz Verlag

4. photo by Lutz Schmitt cc-by-sa-3.0
1) design is invisible
2) who plans the planning?
3) why is landscape beautiful?

5. design is invisible
photo by Sigfrid Lundberg on flickr.com cc-by-sa-2.0

6. a selection of modern
design dogmas

7. "Bauhaus" by Mewes in de-Wikipedia - Own work. Licensed under Public domain via Wikimedia Commons - https://commons.wikimedia.org/wiki/File:Bauhaus.JPG#mediaviewer/File:Bauhaus.JPG
form follows function, but
there is so much more to desire

10. "Bauhaus" by Mewes in de-Wikipedia - Own work. Licensed under Public domain via Wikimedia Commons - https://commons.wikimedia.org/wiki/File:Bauhaus.JPG#mediaviewer/File:Bauhaus.JPG
the “good form” is dead
there is no final design to be found
and no perfect rules to be followed

11. don't design the object

12. design the influence
an object has to the institution it belongs to

13. design the influence
an object has to the institution it belongs to
system
context
structure
service
interface
function

14. a street corner

15. photo by Lutz Schmitt cc-by-sa-3.0

16. photo by Lutz Schmitt cc-by-sa-3.0

17. photo by Lutz Schmitt cc-by-sa-3.0

18. a hospital

19. the family

20. the night

21. photo by NASA – public domain

22. Let‘s take a look at UX Design

24. userbusiness happy

25. not the userbusiness user

26. business goals

27. design principles

28. space of action

29. nightspace of action

30. maybe
UX is just educated marketing

31. A business needs to make money.
Otherwise it stops being in business.
but that‘s probably OK

32. userbusiness value
Designing valuable User Experiences

33. but maybe
the term

34. language matters

35. language matters
user / customer / player / client / hvm

36. Photo source http://iruntheinternet.com/01008

37. photo by Lutz Schmitt. All rights reserved.
a short story
about a wine bar, the person
running it and a website

38. Photography by Lutz Schmitt. All rights reserved

39. Photography by Lutz Schmitt. All rights reserved

40. Photography and graphics by Lutz Schmitt. All rights reserved

41. Photography and graphics by Lutz Schmitt. All rights reserved
street view

42. Photography and graphics by Lutz Schmitt. All rights reserved
Please notice the absence
of any interaction or communication offer.

43. Photography by Lutz Schmitt. All rights reserved

44. photo by Lutz Schmitt cc-by-sa-3.0

45. who plans the planning?
how methods and tools define the outcome
Illustration by zen-3 on deviantart.com cc-by-nd-nc-3.0. http://zen-3.deviantart.com/art/Treasure-map-185587584

47. usability testing
testing if the user understands,
what we expect from him

48. persona
helping to believe, that you know your users

49. journey mapping
getting close here

50. Photo by Tom Gerdes. All rights reserved. Source: http://www.flickr.com/photos/betterlivingthroughimagineering/1342712089

51. users are people
but our tools & methods ignore this

52. we influence people‘s lifes,

53. decreasing time till sex for Dutch people

54. photo by Lutz Schmitt cc-by-sa-3.0

55. photo by Tray Ratcliffe on flickr.com cc-by-nc-sa-2.0
Why is landscape beautiful?

56. landscape
is interpretation and interaction

57. photo by Tray Ratcliffe on flickr.com cc-by-nc-sa-2.0

58. fun fact
we have large influence on the digital
landscape of our world

59. how does the internet look
in the eyes of professionals?

60. Screenshot of interactive global internet map 2012 by telegeography.com

61. Rendering by Facebook. All rights reserved.

62. illustration by iA. All rights reserved.

63. Screenshot of internet map by internet-map.net. All rights reserved.

64. how does the internet look
in the eyes of non-professionals?

65. Screenshot from http://kk.org/internet-mapping/

66. Screenshot from http://kk.org/internet-mapping/

67. Screenshot from http://kk.org/internet-mapping/

68. Screenshot from http://kk.org/internet-mapping/

69. Source: http://qz.com/333313/milliions-of-facebook-users-have-no-idea-theyre-using-the-internet/

70. getting back to
Lucius Burckhardt

71. we probably lost perspective
on what is our duty as designers.

72. You are probably looking
for a perspective

73. Possible criteria for a new design
 Does the product consist of materials that are
digged out without oppression?
 Is it produced in a senseful, uninterrupted workflow?
 Has it multiple uses?
 Is it long-lasting?
 In which condition do you throw it away,
and what happens then?
 Does it make the user dependent on central services or
can it be used independently?
 Does it privilege the user or stimulates commonality?
 Is it freely choosable, or does it enforce additional purchases?
Text by Lucius Burckhardt in Werk-Archithèse Nr. 4, 1977, translation by Lutz Schmitt

74. photo by Lutz Schmitt cc-by-sa-3.0
See you again at EuroIA 2015
September 24 26, Madrid, Spain
www.euroia.org