Slides to my talk at the EuroIA 2019 in Riga. Understanding privacy completely gives the opportunity for a more humane design, without limiting desirable design choices. This talk was meant as a foundation for every designer and information architect.

1. PRIVACY
& HUMANE DESIGN
EuroIA 2019 – Riga
@luxux

2. Privacy is the quality or state of
being apart from company or
observation,
as well as the freedom from
unauthorized intrusion.
Photo by Austin Chan on Unsplash.com. Public Domain.

3. Photo by Lutz Schmitt. All rights reserved

4. Origins

6. INDIVIDUALSOCIETY

7. PRIVATEPUBLIC

8. Immanuel Kant, Philosopher

9. The Right to
Privacy
Photo by @noahw on Unsplash.com. Public Domain.

11. No one shall be subjected to arbitrary
interference with his privacy, family, home or
correspondence, nor to attacks upon his honour
and reputation. Everyone has the right to the
protection of the law against such interference
or attacks.
Article 12
Universal Declaration of Human Rights (1948)
http://www.un.org/en/universal-declaration-human-rights/

12. The right to privacy ceases upon
the publication of the facts by the
individual, or with his consent.
Brandeis‘ & Warren‘s 4th limitation to the right to privacy

13. Screenshot taken from buzzfeed.com.

14. Screenshot taken from buzzfeed.com.
I accept to share my
personal data with 542
marketing companies.

15. Screenshot taken from buzzfeed.com.
I keep my data to myself

16. Data Privacy

17. No Data Privacy
without Data
Protection

18. GENERAL
DATA
PROTECTION
REGULATION

19. 7 foundational principles for
implementation and mapping of
fair information practices
by Ann Cavoukian, 1995
Privacy
by
Design

20. Privacy
by
Design
1. Proactive not Reactive; Preventative not Remedial
2. Privacy as the Default Setting
3. Privacy Embedded into Design
4. Full Functionality – Positive-Sum, not Zero-Sum
5. End-to-End Security – Full Lifecycle Protection
6. Visibility and Transparency – Keep it Open
7. Respect for User Privacy – Keep it User-Centric

21. Alan Westin, 1967
Privacy
and
Freedom

22. Alan Westin in „Privacy and Freedom“, 1967
Each individual is continually engaged in a personal
adjustment process in which he balances the desire for privacy

23. States of
Privacy

24. SOLITUDE

25. INTIMACY

27. ANONYMITY
Free of identification in the public
?

29. RESERVE
resilience against intrusion and comfort in withholding

31. Retreat to
Privacy

32. THE CHILLING EFFECT
Self-censorship and deterrence from making use of your
rights of free speech under actual surveillance or just
the believe of being under surveillance.

33. THE SPIRAL OF SILENCE
Self-muting of minority opinions,
to avoid social isolation

34. Technology, Policy and the Integrity of
Social Life, Helen Nissenbaum, 2010.
Privacy
in
Context

35. PRIVACY IN CONTEXT
a framework for contextual integrity
Healthcare CommerceFamily

36. Source: https://www.reddit.com/r/funny/comments/5blfam/finnish_bus_queue_personal_space_is_important/ User under fair use principle.

37. Source: https://www.foreigner.fi/articulo/lifestyle/finnish-sauna-nominated-for-unesco-s-list-of-intangible-cultural-heritage/20190329131639001608.html User under fair use principle.

38. SPATIAL CONTEXT
Supermarket HospitalHome

39. actor
Data
Subject
Attributes
actor

41. actor
Healthcare Com
Data
Subject
Attributes
actor

42. actor
Healthcare Commerce
Data
Subject
Attributes
actor

43. Screenshot. Source: Privacy Internactional. https://www.privacyinternational.org/report/3193/report-your-mental-health-sale

44. Principle #?
Comfort in going public or staying private
Design
for
Privacy

45. post@lutzschmitt.com
twitter.com/luxux
THANK YOU!