Total Responsibility: Is Design too important to leave to Designers?
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AIGANY invited me to speak at their "smashing sacred cows" series at the Museum of Art and Design in New York. Starting from the question of "Is Design too important to leave to Designers"? we discussed the materials of design, the orders and impact design can have, the nature of collaboration, and the idea of total responsibility for design being shared between design, users and companies.
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Total Responsibility: Is Design too important to leave to Designers?
- 1. @dastillman Is Design Too Important To Leave To Designers? October 8, 2015 Daniel Stillman
- 5. @dastillman also: is business too important to leave to business people?
- 7. @dastillman
- 8. @dastillman
- 9. @dastillman
- 10. @dastillman
- 11. @dastillman
- 12. @dastillman so we’ve still got some work to do...
- 13. @dastillman hi, I’m daniel. Things I’ve made: Gothamsmith.com TheDesignGym.com
- 14. @dastillman
- 15. @dastillman hi, I’m daniel. Things I’ve made: Gothamsmith.com TheDesignGym.com
- 18. @dastillman Let’s make some paper airplane instructions…
- 19. @dastillman What did you make?
- 20. @dastillman How did you choose What to make?
- 21. @dastillman How did you communicate your design?
- 22. @dastillman Who is it for?
- 23. @dastillman The What The How
- 24. @dastillman What How Wall What ?
- 25. @dastillman “What” is What design is good at.
- 26. @dastillman “Who”, “How” and “Why” belong to everyone.
- 28. @dastillman What How Wall What ?
- 29. @dastillman What How Wall What ? Why ?
- 30. @dastillman What How Wall What ? Why ? DESIGN IS HAPPENING
- 31. @dastillman Sausage solutions: Shared Language Iterative Dialogue Shared meaning of “Good”
- 32. @dastillman Non-designers are embracing design
- 33. @dastillman The Voices: The Voice of Experience The Voice of Intent The Voice of Design
- 41. @dastillman
- 42. @dastillman “how and what we make…is in fact a question of ethics. We have an unlimited responsibility for the Total... One part of this responsibility is the quality of the products and how many years the product will maintain it’s durability…. To make a high quality product is a way to pay respect and responsibility to the customer and the user of the product.
- 43. @dastillman DESIGN IS TOTAL What How Wall WhatWhy Who RESPONSIBILITY IS TOTAL DESIGN IS TOTAL
- 45. @dastillman
- 46. @dastillman Richard Buchanan postulated Four Orders of Design (not a hierarchy, just a taxonomy)
- 47. @dastillman 1. POSTERS Symbolic and visual 2. TOASTERS Material and direct 3. INTERACTIONS 4D Products and services 4. ECOSYSTEMS Systems of products, services and organizations
- 48. @dastillman
- 51. @dastillman “What also came out of [the Design for Delight journey] was a realization of the craft of design itself, not just about design thinking that’s for everyone, but the craft of design doing, which is for a select few called designers, and all of a sudden, the understanding of that skill set and how necessary that was going to be for the success of our company was realized.” http://bit.ly/D4DAIGA
- 52. @dastillman Tools change the game
- 53. @dastillman As materials change, relevant skills change Design happens along a continuum Design is a shared voice Total Responsibility for the Total VOI VODVOE
- 54. @dastillman Four Models for the Future of co-Design: Designer as Midwife Designer as Facilitator Designer as Optimist Designer as Realist
- 55. @dastillman Towards a 5th order of Design Design as Iterative, Co-creative, Evolutionary Transformation
Editor's Notes
- Origami is like many forms of design: it’s not just about it being awesome, but it’s about “manufacturability” and “reproducability”…making it possible to remake.
- Alignment on scope is hard and critical
- Without those, it’s actually pretty annoying to work on a project, right? It can make it impossible to work!
- Client story: Test kitchen recipe, then share “design” with the factory. What they got back wasn’t the same. They changed it for their own constraints and considerations. There’s a big difference between design for the home kitchen (variability is fine!) and designing for industrial scale: Consistency is required, and there are many, many hands and opinions involved.
- If we don’t know WHY we’re doing it, anything can happen.
- Solutions: shared language and definitions of what good looks like
- Design is happening in the test kitchen AND the factory. We can’t control it all…we have to converse. ALSO: this is what people actually think about design now. Deal with it!
- Voi, vod, voe: Who owns what? Business model, needs, form.
- Voi, vod, voe: Who owns what? Business model, needs, form.
- User centered?
- Design centered?
- When the VOI is missing, it’s pretty annoying. And…we’re actually pretty bad at business models. It’s a material we can’t shape as well as others. Without those, it’s actually pretty annoying to work on a project, right?
- What if we expand the voice so we share perspectives and contraints?
- True co-creation. Is it possible? Vision is shared by the company and the customer. Responsibility for the products we create and consume is total.
- What’s your material and context of design?
- Richard Buchanan postulated at CMU 1st Order: signs and symbols >> graphic design/2-D products 2nd Order: objects >>industrial design/3-D products 3rd Order: services and activities >> interaction design, service design/4-D (time or motion-based) products 4th Order: systems and environments >> architecture, urban planning, organizational design, systems architecture, etc. (N-dimensional, multiple axes of concerns and change including society, government, community, public policy, law, natural ecologies, etc.) http://www.ghostinthepixel.com/?p=76
- Richard Buchanan postulated at CMU 1st Order: signs and symbols >> graphic design/2-D products 2nd Order: objects >>industrial design/3-D products 3rd Order: services and activities >> interaction design, service design/4-D (time or motion-based) products 4th Order: systems and environments >> architecture, urban planning, organizational design, systems architecture, etc. (N-dimensional, multiple axes of concerns and change including society, government, community, public policy, law, natural ecologies, etc.) http://www.ghostinthepixel.com/?p=76
- The materials of design change…and the skills and stakeholders change. Design becomes complex, no-linear at all levels! New and different design skills for are going to be needed to drive real change for bigger problems.
- The School of Athens by Raffaello Sanzio, 1509, showing Plato and Aristotle {{PD-art}}Category:Raffaello Sanzio
- The tools of the past made some things hard. Now they’re easy. Skills evolve.
- Review! Facilitation means “to make easy” – we help the dialogue and ask the right questions We believe that design can do great things – design can frame the problem and create the future We are realistic – designing something within the constraints Maker will always be for us…we’ll be better at making…but the tools will make it
- We don’t birth the ideas, but we make it possible Facilitation means “to make easy” – we help the dialogue and ask the right questions We believe that design can do great things – design can frame the problem and create the future We are realistic – designing something within the constraints Maker will always be for us…we’ll be better at making…but the tools will make it
- We don’t birth the ideas, but we make it possible Facilitation means “to make easy” – we help the dialogue and ask the right questions We believe that design can do great things – design can frame the problem and create the future We are realistic – designing something within the constraints Maker will always be for us…we’ll be better at making…but the tools will make it
- We don’t birth the ideas, but we make it possible Facilitation means “to make easy” – we help the dialogue and ask the right questions We believe that design can do great things – design can frame the problem and create the future We are realistic – designing something within the constraints Maker will always be for us…we’ll be better at making…but the tools will make it
- A nun who was searching for enlightenment made a statue of Buddha and covered it with gold leaf. Wherever she went she carried this golden Buddha with her. Years passed and, still carrying her Buddha, the nun came to live in a small temple in a country where there were many Buddha’s, each one with its own particular shrine. The nun wished to burn incense before her golden Buddha. Not liking the idea of the perfume straying to the others, she devised a funnel through which the smoke would ascend only to her statue. This blackened the nose of the Golden Buddha making it especially ugly.