The document discusses various topics related to digital marketing and analytics, including the importance of data insights for optimizing marketing strategy, the AIDA model for online and social media, identifying influencers on platforms like Flickr, the rise of digital media exceeding 50% by 2008, and the decline in recall of advertising messages over time. Many of the topics reference digital marketing concepts from August 2008 based on sources from companies like Isobar and research firms.

1. [
service
marke,ng
]
Service
marke+ng
in
the
digital
age
and
the
importance
of
data

2. web
analy+cs
marke+ng
customer
campaigns
databases
“Helping
companies
data
op/mize
their
marke/ng
strategy
insights
by
providing
ac/onable
insights
ac+on
based
on
solid
data
analysis.”
media
customer
plans
profiles
target
segments
[
august
2008
]
[
datalicious.com
]

3. web
analy+cs
marke+ng
customer
campaigns
databases
data
insights
ac+on
media
customer
plans
profiles
target
segments
[
august
2008
]
[
datalicious.com
]

4. [
august
2008
]
[
datalicious.com
]

5. [
august
2008
]
[
datalicious.com
]

6. perishable
marke,ng
[
august
2008
]
[
datalicious.com
]

7. [
the
right
mix
]
place
promo,on
product
mix
physical
price
evidence
process
people
[
august
2008
]
[
datalicious.com
]

8. [
august
2008
]
[
datalicious.com
]

9. [
august
2008
]
[
datalicious.com
]

10. [
august
2008
]
[
datalicious.com
]

11. [
the
right
mix
]
place
promo,on
product
mix
physical
price
evidence
process
people
[
august
2008
]
[
datalicious.com
]

12. [
august
2008
]
[
datalicious.com
]

13. [
august
2008
]
[
datalicious.com
]

14. [
august
2008
]
[
datalicious.com
]

15. [
the
right
mix
]
place
promo,on
product
mix
physical
price
evidence
process
people
[
august
2008
]
[
datalicious.com
]

16. [
august
2008
]
[
datalicious.com
]

17. [
august
2008
]
[
datalicious.com
]

18. [
august
2008
]
[
datalicious.com
]

19. [
the
right
mix
]
place
promo,on
product
mix
physical
price
evidence
process
people
[
august
2008
]
[
datalicious.com
]

20. [
august
2008
]
[
datalicious.com
]

21. [
august
2008
]
[
datalicious.com
]

22. [
august
2008
]
[
datalicious.com
]

23. [
the
right
mix
]
place
promo,on
product
mix
physical
price
evidence
process
people
[
august
2008
]
[
datalicious.com
]

24. [
august
2008
]
[
datalicious.com
]

25. [
august
2008
]
[
datalicious.com
]

26. [
august
2008
]
[
datalicious.com
]

27. [
the
right
mix
]
place
promo,on
product
mix
physical
price
evidence
process
people
[
august
2008
]
[
datalicious.com
]

28. [
august
2008
]
[
datalicious.com
]

29. [
august
2008
]
[
datalicious.com
]

30. [
august
2008
]
[
datalicious.com
]

31. [
the
right
mix
]
place
promo,on
product
mix
physical
price
evidence
process
people
[
august
2008
]
[
datalicious.com
]

32. [
aida(s)
]
old
media
new
media
awareness
interest
desire
ac+on
sa+sfac+on
social
media
[
august
2008
]
[
datalicious.com
]

33. [
august
2008
]
[
datalicious.com
]

34. break
yay!
[
august
2008
]
[
datalicious.com
]

35. [
promo,on
]
audiences
pla>orms
content
[
august
2008
]
[
datalicious.com
]

36. [
online
oxygen
]
online
oxygen
=
digital
way
of
life
[
august
2008
]
[
datalicious.com
]

37. rewiring
brains
=
different
neural
pathways
[
august
2008
]
[
datalicious.com
]

38. quick
and
ruthless
=
reduced
aCen,on
spans
[
august
2008
]
[
datalicious.com
]

39. [
basic
human
needs
]
web
2.0
[
august
2008
]
[
source:
maslow
]
[
datalicious.com
]

40. [
flickr.com
]
Iden,fy
the
influencers
and
advocates
[
august
2008
]
[
source:
isobar,
lococitato]
[
datalicious.com
]

41. [
promo,on
]
audiences
pla>orms
content
[
august
2008
]
[
datalicious.com
]

42. [
digital
media
]
>
50%
digital
by
2008
[
august
2008
]
[
source:
carat
]
[
datalicious.com
]

43. [
australia
]
[
august
2008
]
[
datalicious.com
]

44. [
digital
universe
today
]
[
august
2008
]
[
source:
isobar
]
[
datalicious.com
]

45. [
virtual
shopfront
]
what
if
your
store
is
not
listed
in
Google?
[
august
2008
]
[
source:
jeffrey
cole,
surveying
the
digital
future
]
[
datalicious.com
]

46. [
promo,on
]
audiences
pla>orms
content
[
august
2008
]
[
datalicious.com
]

47. [
recall
scores
collapse
]
%
recall
one
day
aFer
adver+sing
message
[
august
2008
]
[
source:
nad,
nielsen
]
[
datalicious.com
]

48. [
unpopular
ads
]
[
august
2008
]
[
datalicious.com
]

49. [
august
2008
]
[
datalicious.com
]

50. [
broadband
video
]
[
august
2008
]
[
datalicious.com
]

51. [
august
2008
]
[
datalicious.com
]

52. [
viral
branding
]
loss
of
control?
[
august
2008
]
[
source:
xtract
]
[
datalicious.com
]

53. [
august
2008
]
[
datalicious.com
]

54. [
august
2008
]
[
datalicious.com
]

55. [
social
australia
]
[
august
2008
]
[
datalicious.com
]

56. [
age
of
synthesisers
]
web
2.0
10%
1%
100%
Synthesisers
Consumers
Creators
find,
adapt,
start
groups,
search
for
and
find
add
to
and
create
and
content
share
publish
[
august
2008
]
[
source:
isobar
]
[
datalicious.com
]

57. [
august
2008
]
[
datalicious.com
]

58. [
fat
head
vs.
long
tail
]
one2many
Volume
one2one
Varia,ons
[
august
2008
]
[
source:
chris
anderson
]
[
datalicious.com
]

59. [
blogsphere
2003
–
2006
]
exponen,al
growth
[
august
2008
]
[
source:
technora+]
[
datalicious.com
]

60. [
back
to
basics
]
search
service
(7Ps)
product
(5Ps)
company
promo,on
consumer
experience
brand
wom,
blogs,
emails,
reviews,
communi+es,
social
networks,
photo
sharing,
video
sharing
[
august
2008
]
[
source:
don
schultz,
northwestern
university
]
[
datalicious.com
]

61. [
new
marketplace
]
[
august
2008
]
[
datalicious.com
]

62. [
august
2008
]
[
datalicious.com
]

63. [
august
2008
]
[
datalicious.com
]

64. 101011010010010010101111010010010101010100001011111001010101
010100101011001100010100101001101101001101001010100111001010
010010101001001010010100100101001111101010100101001001001010
[
case
study
]
[
august
2008
]
[
datalicious.com
]

65. [
august
2008
]
[
datalicious.com
]

66. [
august
2008
]
[
datalicious.com
]

67. [
august
2008
]
[
datalicious.com
]

68. [
case
study
]
§ The
7Ps
of
service
marke+ng
– Simpsons
of
PoPs
Point
Hotel
example
§ Most
popular
hotel
for
Sydney
on
TripAdvisor.com
§ High
organic
Google
ranking
for
“PoPs
Point
Hotel”
§ Actual
hotel
website
rather
average
and
outdated
§ Group
task
– Split
into
groups
§ Maximum
of
5
students
in
each
group
§ Maximum
of
2
students
presen+ng
results
– Present
the
7Ps
of
service
marke+ng
§ Use
the
above
hotel
as
the
key
example
for
each
P
§ Show
the
hotel’s
strength
and
weaknesses
for
each
P
§ Suggest
improvements
for
the
hotel’s
weaknesses
[
august
2008
]
[
datalicious.com
]

69. 101011010010010010101111010010010101010100001011111001010101
010100101011001100010100101001101101001101001010100111001010
010010101001001010010100100101001111101010100101001001001010
[
useful
links
]
[
august
2008
]
[
datalicious.com
]

70. [
newsleCers,
blogs
]
§ hPp://www.emarketer.com/
§ hPp://www.techcrunch.com/
§ hPp://www.smartbrief.com/iab/
§ hPp://www.marke+ngvox.com/
§ hPp://www.imediaconnec+on.com/
§ hPp://www.trendwatching.com/
§ hPp://www.springwise.com/
[
august
2008
]
[
datalicious.com
]

71. [
newsleCers,
blogs
]
§ hPp://www.lifehacker.com/
§ hPp://www.useit.com/alertbox/
§ hPp://weblogs.hitwise.com/
§ hPp://www.wired.com/
§ hPp://www.technora+.com/weblog/
§ hPp://del.icio.us/cbartens/ar+cles/
[
august
2008
]
[
datalicious.com
]

72. [
trends,
char,ng
]
§ hPp://www.hitwise.com.au/datacenter
§ hPp://www.google.com/trends
§ hPp://www.google.com/zeitgeist
§ hPp://www.blogpulse.com/
§ hPp://www.alexa.com/
§ hPp://www.compete.com/
§ hPp://www.visualcomplexity.com/vc/
[
august
2008
]
[
datalicious.com
]

73. [
research,
sta,s,cs
]
§ hPp://www.etcnewmedia.com/
§ hPp://www.internetworldstats.com/
§ hPp://www.doubleclick.com/
§ hPp://www.digitalcenter.org/
§ hPp://www.online-­‐publishers.org/
§ hPp://www.clickz.com/
§ hPp://www.nngroup.com/
[
august
2008
]
[
datalicious.com
]

74. [
research,
sta,s,cs
]
§ hPp://www.jupiterresearch.com/
§ hPp://www.pewinternet.org
§ hPp://www.atlassolu+ons.com/ins+tute
§ hPp://adlab.microsoF.com/
§ hPp://searchmarke+ng.yahoo.com/
§ hPp://adwords.google.com/
§ hPp://www.googspy.com/
[
august
2008
]
[
datalicious.com
]

75. [
today’s
ar,cles
]
§ hPp://www.springwise.com/tourism_travel/adsupported_naviga+on/
§ hPp://www.springwise.com/tourism_travel/effortless_online_travel_organ/
§ hPp://www.springwise.com/tourism_travel/facilita+ng_cab_shares_to_the/
§ hPp://www.springwise.com/entertainment/bands_funded_by_their_fans_upd_1/
§ hPp://www.springwise.com/marke+ng_adver+sing/for_a_reward_crowds_name_new_p/
§ hPp://www.springwise.com/style_design/customermanufactured/
§ hPp://www.springwise.com/automo+ve/pricehub_used_cars_price_trans/
§ hPp://www.springwise.com/homes_housing/real_estate_30_update/
§ hPp://www.springwise.com/entertainment/music_at_market_prices_update/
§ hPp://www.springwise.com/life_hacks/transparency_tyranny_hits_the/
§ hPp://www.springwise.com/media_publishing/usergenerated_video_for_the_co/
§ hPp://www.springwise.com/tourism_travel/hotel_search_video_completes_t/
§ hPp://www.springwise.com/media_publishing/product_popularity_polls_ilike/
§ hPp://www.springwise.com/tourism_travel/seatguru_for_hotel_rooms/
§ hPp://en.wikipedia.org/wiki/Zappos.com
§ hPp://en.wikipedia.org/wiki/Crowdsourcing
§ hPp://en.wikipedia.org/wiki/User-­‐generated_content
§ hPp://en.wikipedia.org/wiki/Social_media
§ hPp://en.wikipedia.org/wiki/Social_marke+ng
§ hPp://en.wikipedia.org/wiki/Influencer_marke+ng
§ hPp://www.trendwatching.com/trends/transparency.htm
§ hPp://www.trendwatching.com/trends/customer-­‐made.htm
[
august
2008
]
[
datalicious.com
]

76. [
august
2008
]
[
datalicious.com
]