Attribution success in a cross-device world | SMX Sydney 2015

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With mobile search volume expected to exceed desktop this year, marketers are facing new challenges in understanding how and if their campaigns are succeeding. Google, Microsoft, Facebook and others all have various approaches for measuring and reporting cross-device impact. In his SMX Sydney presentation, Christian Bartens looked in-depth at how marketers are approaching new data that's now available, including Google's estimated total conversions reporting, proper modelling and tagging for better cross-device attribution.

Marketing

SMARTDATA DRIVEN
MARKETINGcbartens@datalicious.com

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