Predictable Revenue / Cold Calling 2.0 is an outbound sales process developped by Aaron Ross at Salesforce.com that generated over $100 Million in Annual Recurring Revenue without cold calling prospects. Here's an overview of the Cold Calling 2.0 method, why you should consider using Cold Calling 2.0 in your sales process, and the best practices.

1. COLD CALLING 2.0
the $100 Million sales process
from Salesforce.com
BY DATANANAS

2. WHAT IS COLD CALLING 2.0
COLD CALLING 2.0
is an outbound sales process
involving no cold call
So cold calling without cold calls…

3. WHAT IS COLD CALLING 2.0
It was created by Aaron Ross
at Salesforce.com
and generated more than $100 M ARR

4. WHY COLD CALLING 2.0
1. Cold Calling is hard for salespeople
2. With Cold Calling 2.0, prospects will already know you
when you will call
3. They will have more time to talk to you

5. WHY COLD CALLING 2.0
4. Response rate is higher if you follow the rules
5. Your sales team won’t loose time trying (and failing) to call
prospects
6. You don’t have to take time to identify the right person to
contact

6. HOW COLD CALLING 2.0 WORKS
Cold Calling 2.0 is based on Cold Emailing
with smart techniques to have
a high response rate

7. RULE #1
SEND « SHORT AND SWEET » EMAILS
Your email can be read on a smartphone screen

8. RULE #2
HAVE A CLEAR CALL TO ACTION
Answering you takes 2 seconds :
« yes » or « transfer »

9. RULE #3
SEND TEXT-ONLY EMAILS
Cold emails with templates simply don’t work

10. RULE #4
CONTACT THE N+1
Ask for a referral from the N+1
instead of the right contact directly

11. RULE #5
1 EMAIL IS NOT ENOUGHT
You have to follow-up with other emails
You have to call prospects

12. START USING COLD CALLING 2.0
WITH
www.datananas.com
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