What is best, Cold Calling or Cold Emailing ?
Here's the answer in this short presentation to help your kickstart your Outbound Sales campaigns.
http://blog.datananas.com/fr/prospection-b2b-cold-calling-vs-cold-emailing/
2. COLD CALLING
works best generally if
You have a small target market
Your average deal per customer is low
Your targets don’t use emails
or don’t have corporate emails
3. WHY COLD EMAILING
Cold Calling is hard
A lot of sales hate it
The return rate is low
It is very frustrating
4. WHY COLD EMAILING
Your time is valuable
Sending cold emails if a first filter
You can then call only hot leads
5. WHY COLD EMAILING
Cold Emailing is scalable
Doing 10x cold calls takes 10x more time
Sending 10x cold emails takes 10 seconds
6. WHY COLD EMAILING
Cold Email => Warm Call
A Cold Email can be followed by a Warm Call
Your prospect expects your call
or at least already knows you
7. WHY NOT COLD EMAILING
Because the return rate is low ?
It is low because 99% of cold emails
are really bad
WRONG
8. WHY NOT COLD EMAILING
Because building corporate emails lists is painful ?
We built a software for that :
OK
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9. Create lists of B2B prospects
from professional social networks
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