The Chinese Daily Deal Market in November 2011, Special - Meituan and Chengdu restaurant merchants

Dataotuan.com

Chinese Daily Deal Websites
2011 Nov. Report

Special 1: Meituan Analyzed
Special 2: Chengdu Merchants Analytics
Published: Dec. 20, 2011
Data source: Dataotuan.com 2011 Nov. 1-30

Table of Contents
 Specifications
 Main Daily Deal Websites Analytics
 Deals Overall Comparison
 Regions & Cities
 Top Deals Analytics
 Summary
 Special: Deal Website (Meituan) & Merchants Analytics
 About Dataotuan
 Dataotuan Tracks & Helps
 Dataotuan Sells
 Dataotuan Announcements – Countries, Maps, Mobile
 Contact

© Dataotuan - blog.dataotuan.com – www.dataotuan.com - Nov. 2011 2

Specifications 1 – Data Definitions
1. All the data have been collected in the period Nov. 1-30, 2011.
2. Number of deal sites tracked: 125
3. Number of cities tracked: 345
4. Definitions:

① Nr. Deals – number of deals closed with the merchants and launched
on the deal sites. (including the number of failed deals)
② Nr. Sold – total number of times that the consumers bought deals.
③ Revenue: Nr.Sold * Current price (the price the consumer pays)
④ Top Deals – the 500 deals which generated the most revenue. Real
estate and car deals are not included in the top deals as they are more
likely to be advertisements instead of the real online shopping deals.
⑤ Local deals – the localized service deals, including dining, leisure and
life services. Normally they are only available for consumers from a
specific city.

*See for a full overview of what data Dataotuan has “Dataotuan Tracks & Collects”

Specifications 2 - Categories
 Deals category/subcategory specification by Dataotuan.

Dining Leisure Life Shopping Others
Local Cuisine Recreation/Games Photography Food/Beverage Lucky draw

Seafood/Buffets Film/Exhibitions Car Maintenance Skin care/Make-up Charity donation

Drinks/Dessert Drama/Shows Pet Care Household

Asian Food Travel Education/Training Clothing/Footgear
General vouchers
Western Food KTV Medical Services Jewelry/Accessories for supermarkets,
gasoline station,
Hotpot/BBQ Sports/Fitness Hair/Nail Beauty Kids mobile phone
minutes, etc.
Dining Others Leisure Others Beauty/Massage Electronic Products

Life Others Shopping Others


Top Daily Deal Websites – Market Share 1
 In terms of total revenue, Meituan has the biggest market share (12.5%).
 The top 20 deal sites account for 92.8% of the market share.

Others, 7.2%
Shuangtuan, 1.1% Meituan, 12.5%
Liketuan, 1.2%
Pingtuan, 1.2%
Tuanok, 1.3%
Gocn, 1.8%
Juqi, 1.9% Lashou, 9.7%
Gaopeng, 2.9%
Ayatuan, 3.3%

Ganji, 3.5%

24quan, 3.6% 55tuan, 9.6%

Didatuan, 3.7%

Manzuo, 3.8%
58tuan , 7.6%
Juhuasuan, 4.4%

Ftuan, 6.2% Nuomi, 6.8%
Dianping, 6.7%

© Dataotuan - blog.dataotuan.com – www.dataotuan.com - Nov. 2011

Top Daily Deal Websites – Market Share 2
 Juhuasuan (Taobao) & Didatuan got into the top 10 for the first time.
 24quan and Ganji left the top 10.

Top 10 Websites (Revenue)
Sept Oct Nov
55tuan 10.3% Lashou 12.7% Meituan 12.5%
Lashou 10.0% Meituan 12.0% Lashou 9.7%
Ftuan 9.2% 55tuan 9.3% 55tuan 9.6%
Meituan 8.8% 58tuan 9.1% 58tuan 7.6%
58tuan 8.2% 24quan 6.0% Nuomi 6.8%
Dianping 6.6% Dianping 5.4% Dianping 6.7%
24quan 5.4% Nuomi 5.3% Ftuan 6.2%
Nuomi 5.3% Manzuo 3.9% Juhuasuan 4.4%
Manzuo 5.3% Ftuan 3.7% Manzuo 3.8%
Gaopeng 3.7% Ganji 3.5% Didatuan 3.7%
Total 72.7% Total 70.9% Total 71.0%


Sites Ranking Comparison
 From September to November, Meituan has been ranking in the top 3 in terms
of Total Nr. Sold and Revenue.
 In November, Meituan ranks No 1 in Revenue for the first time.

Nr. of Deals Total Nr. Sold Revenue
Rank
Sept Oct Nov Sept Oct Nov Sept Oct Nov

1 55tuan 55tuan 55tuan Lashou Meituan Meituan 55tuan Lashou Meituan

2 24quan 24quan 24quan Meituan Lashou Nuomi Ftuan Meituan Lashou

3 58quan 58quan 58quan 55tuan 55tuan 55tuan Meituan 55tuan 55tuan

4 Lashou 24quan Meituan Manzuo Nuomi Lashou Lashou 58tuan 58tuan

5 Meituan Meituan 24quan Nuomi Ganji Ganji 58tuan 24quan Nuomi

6 Gaopeng Gaopeng Ftuan Ganji Manzuo Manzuo Dianping Dianping Dianping

7 Ftuan Ftuan Didatuan 24quan 58tuan 58tuan 24quan Nuomi Ftuan

8 Manzuo Manzuo Gaopeng Dianping 24quan Mengmai Nuomi Manzuo Juhuasuan

9 Nuomi Nuomi Juhuasuan 58tuan Dianping Dianping Manzuo Ftuan Manzuo

10 Ganji Didatuan Nuomi Ftuan Mengmai 24quan Gaopeng Ganji Didatuan


Sites Pricing strategy
 The average price overall is 131 Rmb, the average discount overall is 64%.
 The average price ranges from 93.5 to 255.6 Rmb; The discount of the top 10
deal sites ranges from 59% to 65%.
300 Overall price/deal: 131 Rmb Average Price
255.6
250

200

150

100 93.5
50

0
美团拉手窝窝团 58团糯米点评团 F团聚划算满座嘀嗒团

Overall average discount: 64%
66%
65%
65% Average Discount
64%
63%
62%
61%
60%
59% 59%
58%
57%
56%
ou

an

an

uo
n
n

i

n
ng

an
ua
ua

om

ua
sh

tu

tu

nz
pi

tu
as
it

Nu

Ft
La

55

58

Ma
an

da
hu
Me

Di

Di
Ju

Deals Overall Comparison
 The amount of deals continues to increase.
 November is the 1st month that the average revenue/deal stopped dropping.
148426
Nr. Deals 129193 Average Revenue
118732 23984
102294 20227
17031
78752
13570 13322 12354
58509 12149
45688

May June July Aug Sept Oct Nov May June July Aug Sept Oct Nov

Average Price 1325
Average Nr. Sold
（Rmb） 148
137 137 131
126
112
96 806
588
454 468 453
398

May June July Aug Sept Oct Nov May June July Aug Sept Oct Nov


Deals Category Comparison
 Dining deals make up 31.3% of all deals launched, followed by Life service
deals (23%) and Leisure deals (22%).
 Dining deals are the cheapest, with the smallest discount.
 Life services deals are the most expensive, even after the biggest discount.

Others, 6.4%
Shopping, Dining,
17.3% 31.3%

Life, 23.0% Leisure,
22.0%

Dining Leisure Life Shopping

Average Nr. Sold 285 306 1129 1102

Average Price (Rmb) 83 136 193 101

Average Discount 52% 64% 81% 63%


Daily Deals in Different Regions
 Local deals (Dining, Leisure and Life services) account for 76.3% of the total
number of daily deals.
 The amount of daily deals launched in East China are far more than the other
regions. Southwest and especially Northwest China are trailing behind.
 In South China the average deal price is the highest, in Central China it's the
lowest.
Nr. of Local Average Nr. Average Price/ Average
Deals Sold/ Deal Deal (Rmb) Discount

East China 42947 214 133 3.6
NorthChina 17828 281 151 3.4
South China 15941 199 156 3.5
Central China 11874 199 96 3.5
Northeast China 9950 199 106 3.8
Southwest China 8082 229 142 3.6
Northwest China 4636 248 124 3.4

11

Daily Deals Market
Region by Region

106

9,950
151

124 17,828
4,636

133

96

142 42,947
11,2874

8,082

15,941 156
Average price/Deal

Nr. of Local Deals


Daily Deals in Different Cities
• Revenue wise, the group-buying market in Tier 1 cities is much more
developed than in Tier 2 cities, especially Beijing and Shanghai are far ahead.
• In terms of deal quality, Shanghai is the best, with the biggest Average Nr. Sold
per deal, followed by Tianjin.

Average
Average Nr. Average Nr. Total Nr.
Price/Deal Revenue
Sold/Deal Discount Deals Sold
(Rmb)

Beijing 312 186 67% 8,738 2,727,123 170,593,886

Shanghai 355 192 68% 5,796 2,057,551 157,963,702
Tier 1
Guangzhou 255 173 65% 4,382 1,116,859 72,111,291

Shenzhen 241 188 64% 3,726 897,013 59,827,427

Tianjin 342 133 68% 3,508 1,200,667 54,392,470

Chongqing 300 130 63% 2,777 832,143 42,667,476
Tier 2
Hangzhou 207 152 65% 2,979 617,174 37,600,267

Xiamen 166 194 62% 2,005 333,462 17,881,516


Top Deals Analytics – Deal Categories
 Shopping accounts for 40.6% of the highest grossing top deals. Leisure deals
are the 2nd most popular category among the top deals (24.4%).
 Movies, which were very popular during the summer holiday, become hot again,
as the end of the year is always the top season for new movies.

Others,
2.6%
Dining,
24.1% Top Deals – Nov.
Leisure-Movie 14.6%
Shopping-Clothing/Footgear 11.7%
Shopping, Shopping-Household 10.9%
40.6%
Dining-Hotpot/BBQ 7.4%
Life-Photography 4.6%
Dining-Buffet 4.1%
Leisure-Travel 2.2%
Leisure,
24.4%
Life, 8.3% * Real estate and car deals are not included in the top deals as they are
more likely to be advertisements instead of real online shopping deals.


Top Deals Analytics – Deal Sites
 The 3 deal sites that contributed the most to the Top deals are the same as
October: Meituan, Dianping and Nuomi.
 On the other hand, Lashou, 58tuan and 24quan took a much smaller share
among the top deals.

Others, 8.9%
24quan, 0.9% Meituan, 17.8% % among the top deals
58tuan, 0.9%
Lashou, 3.0% Nov. Oct.
Ganji, 3.5% Meituan 17.8% 17.1%
Didatuan, 3.7%
Dianping 14.4% 11.6%
Manzuo, 3.9% Dianping, Nuomi 12.6% 8.5%
14.4%
Gaopeng, 4.1% Lashou 3.0% 8.5%
Juhuasuan, 58tuan 0.9% 5.3%
4.4%
24Quan 0.9% 2.9%
Ayatuan, 6.5%
Nuomi, 12.6%
55tuan, 6.5%
Ftuan, 8.9%


Summary – Market Trends
1. The trend of the Chinese Daily Deal market – Deals’ Quantity still goes up
while average revenue per deal seems stabilized.
 Comparing the statistics from May to November, the amount of deals keeps
increasing, Nov. is the first month that the average revenue per deal stopped
dropping.

2. Meituan is leading, Juhuasuan and Didatuan got into top 10.
 Meituan is leading in revenue after growing steadily for months.
 Juhuasuan and Didatuan got in to top 10 deal sites ranking the first time.
 24quan and Ganji left the top 10.

3. Meituan, Dianping & Nuomi keep the top 3 positions of the top deals
ranking list.
 The 3 deal sites that contributed the most to the top deals are the same as
October: Meituan, Dianping and Nuomi.
 On the other hand, Lashou, 58tuan and 24quan took a much smaller share
among top deals.


Dataotuan – Investor Tool
If you have a financial interest in the Group-buying Market, you want to
know:

 What is the market status in general
 Estimates of the Gross Revenue of the main Daily Deal websites.
 Revenue trends for the main Daily Deal websites
 Daily Deal Winners & Losers benchmark
 Deal data including merchant, price, sold count, category, sub category
 Pricing trends & Strategy
 Category trends
 Location trends

Dataotuan can help you with the Investor Tool – Investor Analytics
Contact wenli@dataotuan.com

We offer: Customized reports, merchant details, raw/live data & more.


Special: Deal Website & Merchants Analytics
Special 1: Deal website Analytics – Example Meituan.com
Findings:  Stable growth
 Good deal quality control
 Lower than average pricing
 Gradually decreasing discount
 Localized merchants focus

Special 2: Merchant Analytics – Example Chengdu Restaurants
Findings:  Dining deals account for a bigger percentage than total level
 Hotpot deals are especially popular
 6 active merchants launched each over 10 deals in November
 Top 20 dining deals are more likely offered by the merchants that are not
active in launching several deals.


Special 1 – Meituan Analytics A
 Meituan has been one of the top 3 deal sites in the past few months.
 Meituan’s average revenue per deal is much higher than the overall average
revenue per deal, which is a sign that its overall deal quality is good.
 While in general the average revenue (per deal) keeps dropping, Meituan’s
average revenue continues growing since August.

21261 20660
19235 20140
17532 Meituan avg. revenue

17031
13570 Total avg. revenue
13322 12354
12149

Jul. Aug. Sep. Oct. Nov.


Special 1 – Meituan Analytics B
 Each month Meituan has been taking a bigger percentage of the top deals.
 Since Oct. 2011 Meituan has the most top deals, which is another parameter to
show the deal quality.
% of Meituan deals among top deals

17.1% 17.8%
15.0%

9.0%

9.0%

Meituan’s ranking among top deals

5 4 2 1 1


Special 1 – Meituan Analytics C
 The average price of Meituan deals is significantly lower than the total level.
 In terms of average discount of the deals, Meituan is lowering the discount
slowly but steadily.

Avg. Price Meituan vs Total Avg. Discount Meituan vs Total

137 148 64% 64%
137 131 63% 63%
126
64%
113 63%
108.4 103 62%
93.5 61%
92 57% 60%

Jul. Aug. Sep. Oct. Nov. Jul. Aug. Sep. Oct. Nov.

Total avg. price Meituan avg. price Meituan avg. discount Total avg. discount


Special 1 – Meituan Analytics D
 Meituan has always been focused on local service deals, which include dining,
leisure, life services.
 The percentage of local service deals from Meituan is around 90% while the
total level is less than 75%.

91.5% 91.4% 93.6% 94.8% Meituan
88.9%

Total
73.5% 74.5% 75.0% 75.0%
72.9%


% of local service deals

Dataotuan – Sales Tools 1 (Website Analytics)
If you are running a deal site, you want to know:

 What is the market status in general and in a specific city
 Are you doing better than the average
 Should you adjust your pricing strategy according to the market trends
 Should you change the products combination

 Who are your competitors
 How competitive are they
 What is their sales strategy
 What is their pricing strategy

Dataotuan can help you with the Sales Tool – Deal Website Analytics
Dataotuan can help you with the Sales Tool – Deal Website Analytics
We offer:
Customized reports, merchant details, raw data, live data and more.


Special 2 – Chengdu Dining Merchants Analytics A
 Chengdu is known for its good food, which also shows in the Group-buying
deals. Dining deals accounts for 36.4% of the total deals nr. launched in
Chengdu, while domestically this percentage is 31.3%.
 Hotpot, the typical traditional Chengdu food takes 17.4% of all the dining deals
in Chengdu. Much higher than the overall percentage.

Local Cuisine,
Dining Others, 4.50% Percentage of dining sub-categories
4.20% among total deals launched
Seafood/Buffet
s, 1.30% Chengdu China
Drinks/Dessert Local Cuisine 4.50% 4.20%
, 3.50% Seafood/Buffets 1.30% 1.30%
Asian Food, Drinks/Dessert 3.50% 4.40%
1.80% Asian Food 1.80% 2.50%
Hotpot/BBQ, Western Food, Western Food 3.70% 4.10%
17.40% 3.70% Hotpot/BBQ 17.40% 10.50%
Dining Others 4.20% 4.30%
Chengdu Dining Deals
Total 36.40% 31.30%


Special 2 – Chengdu Dining Merchants Analytics B
 The 6 most active merchants (see chart below) launched each more than 10
deals in November, cooperating with different daily-deal sites.
 Except Guancheng Chicken, all the restaurants have several locations.
 The revenue & nr. sold of their many deals are close to the average level.
 Possibly they see group-buying as regular sales channel/advertising channel
and are not much focused on offering top deals.
Active merchants
Nr. Nr. Deal Avg. Avg. Avg.
Merchant name Subcategory Deals sites price Nr.Sold revenue
Wuming Hotpot Hotpot 40 17 97.26 267 27,525
Baidu BBQ BBQ 20 13 87.15 220 17,647
Dongyinglong Beef Hotpot 17 2 98 164 16,101
Lao Beijing Lamb Hotpot 14 9 51.06 330 16,375
Jiahe Bakery Bakery 14 7 61.34 96 6,092
Guancheng Chicken Local food 10 8 59.5 134 7,108
Chengdu Dining
Deals Avg. - - 88 229 13,891


Special 2 – Chengdu Dining Merchants Analytics C
 Of the 20 most revenue generating dining deals, 50% are Hotpot & BBQ.
 Some merchants may not be active in deals quantity, but they win with quality.
For instance, “Guoguoxiang (Hot Pot)” and “Bon Matin Paris (Bakery)” only
launched one deal in Nov., but they are among the Best sold restaurant deals
in Chengdu.
Best sold dining deals

Merchant name Sold Price % sites Merchant name Sold Price % Sites
1. Huangjia Beef 1920 118 59% Gaopeng 11. Bon Matin Paris 10000 12.9 35% Dianping
2. Guoguoxiang 3703 56 44% Dianping 12. Sihaiyijia 977 129 18% Meituan
3. Ziwei Fish 2000 99 44% Dianping 13. Yizaitang Abalone 618 198 70% Manzuo
4. Jinzun Macau 934 198 71% Meituan 14. Yinsha Gourmet B 1011 119 25% 24quan
5. Hemei Macau 861 198 72% Meituan 15. Wangzi Kicken 2002 58 66% Dida
6. Damiao Hotpot 600 268 43% Dianping 16. Jianyang Lamb 1317 88 55% Ftuan
7. Madeli Bakery 2604 59 40% Lashou 17. Yintan Abalone B 290 398 64% Meituan
8. Yintan Abalone A 506 298 64% Meituan 18. Liaolaosi Hotpot 1319 85 53% Teyoutuan
9. Mishang Macau 706 199 61% Dianping 19. Shoushan Seaf. 579 188 80% Dianping
10. Yinsha Gourmet A 993 139 26% 24quan 20. Madeli Bakery 9060 12 40% Dianping


Dataotuan – Sales Tools 2 (Merchants Analytics)
If you want to enter a new city you want to know;

 What kind of deals are popular in this city
 Who are the good merchants
 Where can you find them
 What is their daily deal history

 Who are your competitors
 Which merchants are they cooperating with
 What is their pricing strategy to generate a popular deal

Dataotuan can help you with the Sales Tool – Merchants Analytics



About Dataotuan.com

Dataotuan, a unique daily deal aggregator and analytics platform in China,
was started with 2 goals in mind.
1. To recommend the best deals to our users based on where they are, what they
like and when they want it as well as giving them tools to manage them
2. To analyze the deal data in order to find out what constitutes the best daily deal


Dataotuan Tracks & Collects

Dataotuan Tracks Dataotuan Collects

125 of the main Daily Deal Sites Number of Deals
Gross revenue Province,
City, District, Category, Sub Cat.

345 cities in Mainland China(*) Deals & Revenue per District
Number of “real’ active Cities/Provinces

5000 – 10000 new deals every day Deal Title
Price (Original, Current, Abs. And % Discount)
Number of Sold Deals
Category/Sub Category
Availability in Time
City, District, Latitude/Longitude
Weather & more

*Dataotuan adds new Daily Deal websites on a regular basis based on quality and time of existence.


Dataotuan Sells
Daily Deal websites
 Sales Tool to help Source & Re-target deals as well as explore new cities
 Daily Deal Predictor
 Competition Analysis
 City Market Entry
 SWOT of your website or the competition

Analysts and Investors
 Estimates of the Gross Revenue of the main Daily Deal websites.
 Revenue trends for the main Daily Deal websites
 Detailed market analysis for all tier cities in Mainland China.
 Detailed category analysis for provinces & 1st and 2nd tier cities
 Daily Deal Winners & Losers benchmark

Merchant Advisor:
 Select the most relevant daily deal website for your offer
 Help to decide discount & pricing etc based on Dataotuan data.


Dataotuan New Countries Announcements – 1

 Dataotuan Singapore is out of its soft launch, see singapore.dataotuan.com
 Dataotuan Malaysia is out of its soft launch, see malaysia.dataotuan.com
 Dataotuan Philippines is out of its soft launch, see philippines.dataotuan.com
 Dataotuan Taiwan is out of its soft launch, see taiwan.dataotuan.com
 Dataotuan Australia is in soft launch, see australia.dataotuan.com
 Dataotuan New Zealand is in a very soft launch, see australia.dataotuan.com

Dataotuan offers from now on also the sales & data products for

Singapore, Malaysia, The Philippines, Taiwan & Australia

Indonesia & Middle East are expected to be data ready in the coming month.

If you like Dataotuan to track a specific country, please contact us


Dataotuan Map Announcements – 2
 Dataotuan has Customizable Deal Maps for each Country


Dataotuan Mobile Announcements – 3
 Dataotuan has Mobile, location aware HTML5 websites for each Country


Contact Dataotuan

We’re happy to help you, please contact us at:

Chinese +86 13761796676 Email: wenli@dataotuan.com
English +86 13801660890 Email: gemme@dataotuan.com

Read more on blog.dataotuan.com
Follow us on twitter.com/dataotuan
weibo.com/dataotuan
Subscribe to our Reports reports@dataotuan.com

 The objective of this report is to offer insights into the Chinese Daily Deal industry.

 Data are collected from the main Chinese deal websites and offer a reliable indication of the Chinese daily deal market

 The daily deal websites that unfortunately are not included due to not providing correct data access (api)is groupon.cn.

 QQ changed its business mode.It’s not a daily deal site anymore.So Dataotuan excludes QQ's data from 2011 Sep.

 Please contact us if you have any questions/remarks related to this report.


The Chinese Daily Deal Market in November 2011, Special - Meituan and Chengdu restaurant merchants

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