The Chinese Daily Deal Market in January 2012, Special - Top Subcategories by Region

Dataotuan.com

Chinese Daily Deal Websites
2012 Jan. Report

Special: Top Subcategories by Regions

Published: Feb. 21, 2012
Data source: Dataotuan.com 2012 Jan. 1-31

Table of Contents
� Specifications
� Main Daily Deal Websites Analytics
� Deals Overall Comparison
� Regions & Cities
� Top Deals Analytics
� Summary
� About Dataotuan
� Dataotuan Tracks & Helps
� Dataotuan Sells
� Dataotuan Announcements – Countries, Maps, Mobile
� Contact

© Dataotuan - blog.dataotuan.com – www.dataotuan.com - Jan. 2012 2

Specifications 1 – Data Definitions
1. All the data have been collected in the period Jan. 1-31, 2012.
2. Number of deal sites tracked: 125
3. Number of cities tracked: 345
4. Definitions:
① Nr. Deals – number of deals closed with the merchants and launched
on the deal sites. (including the number of failed deals)
② Nr. Sold – total number of times that the consumers bought deals.
③ Revenue: Nr.Sold * Current price (the price the consumer pays)
④ Top Deals – the 500 deals which generated the most revenue. Real
estate and car deals are not included in the top deals as they are more
likely to be advertisements instead of the real online shopping deals.
⑤ Local deals – the localized service deals, including dining, leisure and
life services. Normally they are only available for consumers from a
specific city.
⑥ The market share calculation is based on the general deal sites, those
that launch local service deals. For those that only launch online
shopping deals, see the specific analytics on Slide 13.


Specifications 2 - Categories
� Deals category/subcategory specification by Dataotuan.

Dining Leisure Life Shopping Others
Local Cuisine Recreation/Games Photography Food/Beverage Lucky draw

Buffets Film/Exhibitions Car Maintenance Skin care/Make-up Charity donation

Drinks/Dessert Drama/Shows Pet Care Household

Asian Food Travel Education/Training Clothing/Footgear
General vouchers
Western Food KTV Medical Services Jewelry/Accessories for supermarkets,
gasoline station,
Hotpot/BBQ Sports/Fitness Hair/Nail Beauty Kids mobile phone
minutes, etc.
Dining Others Leisure Others Beauty/Massage Electronic Products

　　 Life Others Shopping Others


Top Daily Deal Websites – Market Share 1
� In terms of total revenue, Meituan has the biggest market share (15.7%).
� The top 20 deal sites account for 94.9% of the market share.

Tuanhuiwei, 0.7% Others, 5.1%
Shuangtuan, 0.8% Meituan, 15.7%
Liketuan, 1.0%
Pintuan, 1.1%
24quan, 1.2%
Gocn, 1.7%
Gaopeng, 2.1%
Ayatuan, 2.8% 55tuan, 11.3%
Juqi, 3.1%
Ganji, 3.4%
Didatuan, 3.5%
Manzuo, 4.4%

Juhuasuan, 4.5% Lashou, 9.6%

Ftuan, 5.1%
Dianping, 8.2%
Nuomi, 6.3%
58tuan, 8.2%
© Dataotuan - blog.dataotuan.com – www.dataotuan.com - Jan. 2012

Top Daily Deal Websites – Market Share 2
� Meituan continues to rank nr.1; Didatuan gets back in the top 10.
� It seems that Meituan/55tuan/Lashou/Dianping/58tuan have consolidated their
positions in the RevenueTop 5.
� The market shares of Meituan/55tuan/Dianping/58tuan keeps growing.
Top 10 Websites (Revenue)
November December January
Meituan 12.5% Meituan 12.6% Meituan 15.7%
Lashou 9.7% 55tuan 10.3% 55tuan 11.3%
55tuan 9.6% Dianping 8.1% Lashou 9.6%
58tuan 7.6% Lashou 7.7% Dianping 8.2%
Nuomi 6.8% 58tuan 7.5% 58tuan 8.2%
Dianping 6.7% Nuomi 7.1% Nuomi 6.3%
Ftuan 6.2% Juhuasuan 5.7% Ftuan 5.1%
Juhuasuan 4.4% Ftuan 4.8% Juhuasuan 4.5%
Manzuo 3.8% Ganji 4.3% Manzuo 4.4%
Didatuan 3.7% Manzuo 4.2% Didatuan 3.5%
Total 71.0% Total 73.0% Total 76.9%


Sites Ranking Comparison
� In January, 55tuan ranks nr. 1 in Total Nr. Sold and Nr. of Deals.
� Meituan takes the no.1 position in Revenue for the 3d consecutive month.
� As for total Nr. Sold, Nuomi continues its 3-month slide, while Dianping does
the reverse and moves up one place.

Rank Nr. of Deals Total Nr. Sold Revenue
　 Nov Dec Jan Nov Dec Jan Nov Dec Jan

1 55tuan 55tuan 55tuan Meituan Meituan 55tuan Meituan Meituan Meituan

2 Lashou 58tuan 58tuan Nuomi 55tuan Meituan Lashou 55tuan 55tuan

3 58quan Lashou Lashou 55tuan Lashou Lashou 55tuan Dianping Lashou

4 Meituan Meituan Meituan Lashou Nuomi Ganji 58tuan Lashou Dianping

5 24quan Ftuan Ftuan Ganji Ganji Manzuo Nuomi 58tuan 58tuan

6 Ftuan Juhuasuan Didatuan Manzuo 58tuan Dianping Dianping Nuomi Nuomi

7 Didatuan Didatuan Gaopeng 58tuan Dianping Nuomi Ftuan Juhuasuan Ftuan

8 Gaopeng Gaopeng Nuomi Mengmai Manzuo Didatuan Juhuasuan Ftuan Juhuasuan

9 Juhuasuan 24quan Juhuasuan Dianping Didatuan 58tuan Manzuo Ganji Manzuo

10 Nuomi Nuomi 24quan 24quan Mengmai Ftuan Didatuan Manzuo Didatuan


Sites Pricing strategy
� The average price overall is 142.1 Rmb, the average discount overall is 61%.
� The average price ranges from 102.6 to 255.2 Rmb; The discount of the top 10
deal sites ranges from 56% to 64%.
300 Overall price/deal: 1 42.1 Rmb
142.1
255.2
250 Average Price
200

150
102.6
100

50

0
美团窝窝团拉手点评团 58团糯米 F团聚划算满座嘀嗒团

Overall average discount: 6 1%
61
66%
64%
64% Average Discount
62%
60%
58% 56%
56%
54%
52%
i

n
an

ou

an

uo
n

ng

an
n
om

ua
ua

ua
tu

sh

tu

nz
pi

tu
Nu

Ft
it

as
55

La

58

Ma
an

da
Me

hu
Di

Di
Ju


Deals Subcategory Comparison
� Movie deals, being the no.1 subcategory in Revenue, accounts for 13.4% of
the total Revenue In January.
� Hot pot/BBQ and Travel deals are the 2nd and 3rd best sold deals in Revenue

Top 5 Revenue Ranking of Subcategory

Leisure-Movie 13.4%

Dining-Hotpot/BBQ 12.4%

Leisure-Travel 9.7%

Dining-Others 5.1%

Life-Photograph 4.7%


Coming to a Report Near You
Movie Deals Special –
Killer Deals in the Groupbuying Universe

Premiere –
End of February 2012

Daily Deals in Different Regions
� Local deals (Dining, Leisure and Life services) account for 77.1% of the total
number of daily deals.
� The amount of daily deals launched in East China are far more than the other
regions. Southwest and especially Northwest China are trailing behind.
� In South China the average deal price is the highest, Northeast China the lowest.
� Regarding the best sold subcategories, there is no big difference from region to
region. (see more details on Slide 12 “Daily Deals Market Region by Region”)

Nr. of Local Average Nr. Average Price/ Average
　
Deals Sold/ Deal Deal (Rmb) Discount

East China 35,634 218 147 3.8

Central China 10,372 198 116.4 3.9

North China 15,314 283 147.3 3.6

South China 13,993 199 179 3.6

Northeast China 9,399 206 108.8 3.9

Northwest China
Northwest 4,049 214 130.4 3.6

Southwest China
Southwest 6,869 218 174.4 3.8

11

Daily Deals
Top 3 Subcategories
in each Region
¥ 108.8
108.8
9399

¥ 130.4
130.4
4,049

¥ 147.3
147.3
15,314

¥ 147
147
35,634
¥ 174.4
174.4 ¥ 116.4
6,869 10,372

Leisure-Movie
Dining-Hotpot/BBQ
Leisure-Travel ¥ 179
13,993
Life-Photograph
• Average Price of Local Deals
• Nr. of Local Deals

Shopping Daily Deal Websites Analytics
� Type of Daily Deal Websites that specialize in online shopping：
Independent Daily Deal Websites: Jumei, Tuanxiu
Extended business/Spin-off of e-commerce websites: Xiutuan, Yihaodian
� 3 cosmetics daily deal websites rank in the Top 3 in total Nr. Sold.
� Xiutuan is no.1 in Nr. Deals and Revenue. Since it is focused on luxury goods
with a high average price, it generates a good Revenue without a big Nr. Sold.
Ranking of Shopping Daily Deal Websites
Rank Nr. Deals Total Nr. Sold Revenue
1 Xiutuan Jumei Xiutuan
2 Tuanxiu Miqi Tuanxiu
3 Jumei Tuanxiu Jumei
4 Cogo-cola Mengmai Miqi
5 Yihaodian Cogo-cola Cogo-cola
6 Miqi VCtuan VCtuan
7 VCtuan Snnpnn Snnpnn
8 Mengmai Xiutuan Zhenxi
9 Snnpnn Yihaodian Yihaodian
10 Zhenxi Zhenxi Mengmai


Top Deals Analytics – Deal Categories
� Leisure accounts for 33.6% of the highest grossing top deals. Dining deals are
the 2nd most popular category among the top deals (29.3%).
� Movie, as a sub-category of Leisure, again accounts for the biggest percentage
among the top deals.
Others,
1.8%
Shopping, Dining,
25.3% 29.3% Top Deals – Jan.
Leisure-Movie 16.7%
Dining-Hotpot/BBQ 6.9%
Shopping-Household 6.4%
Leisure-Travel 6.0%
Dining-Buffet 5.2%
Life,
10.0% Dining-Local Cuisine 4.8%

Leisure,
33.6%
* Real estate and car deals are not included in the top deals as they are
more likely to be advertisements instead of real online shopping deals.

Top Deals Analytics – Deal Sites
� The 3 deal sites that contribute the most to the Top deals are the same as
December 2011. They are Meituan, Dianping and Nuomi.
� Compared to Dec. 2011, Lashou, Didatuan and 58tuan took a bigger share
among the top deals in January.
Others, 11.7%

24quan, 0.2% Meituan, 18.4%
Gaopeng, 1.2%

Didatuan, 2.7% % among the top deals
Ganji, 3.5% Jan Dec

Lashou, 3.7% Meituan 18.4% 17.4%

Dianping, Dianping 16.7% 18.8%
Ayatuan, 4.7%
16.7%
Nuomi 9.0% 14.9%
Ftuan, 4.7%
58tuan 5.5% 3.2%
55tuan, 5.2% Lashou 3.7% 1.8%

58tuan, 5.5% Nuomi, 9.0% Didatuan 2.7% 1.9%
Juhuasuan, Manzuo, 6.4%
6.2%


Summary – Market Trends
1. Meituan keeps leading, the Top 5 sites consolidate their positions .
positions.
� Meituan continues to rank nr. 1 in revenue; Didatuan gets back in the top 10.
� Meituan/55tuan/Lashou/Dianping/58tuan have consolidated their positions in
the Top5 in Revenue.

2. Movies, Hot-pot and Travel are the best sold subcategories in January.
� In January, Movie deals, being the no.1 subcategory in Revenue, account for
13.4% of the total Revenue
� Hot pot/BBQ and Travel deals are the 2nd and 3rd best sold deals in Revenue.
3. Meituan, Dianping & Nuomi keep the top 3 positions of the top deals
ranking list.
� The 3 deal sites that contributed the most to the top deals are the same as
December 2011: Meituan, Dianping and Nuomi.
� Movies, as a subcategory of Leisure, again accounts for the biggest
percentage among the top deals.
4. About online shopping deal sites:
� 3 cosmetics daily deal websites rank Top 3 in Nr. Deals launched.
� Xiutuan is no.1 in Nr. Deals and Revenue.


Dataotuan – Investor Tool
If you have a financial interest in the Group-buying Market, you want to
know:

� What is the market status in general
� Estimates of the Gross Revenue of the main Daily Deal websites.
� Revenue trends for the main Daily Deal websites
� Daily Deal Winners & Losers benchmark
� Deal data including merchant, price, sold count, category, sub category
� Pricing trends & Strategy
� Category trends
� Location trends

Dataotuan can help you with the Investor Tool – Investor Analytics
Contact wenli@dataotuan.com

We offer: Customized reports, merchant details, raw/live data & more.


Dataotuan – Sales Tools 1 (Website Analytics)
If you are running a deal site, you want to know:

� What is the market status in general and in a specific city
� Are you doing better than the average
� Should you adjust your pricing strategy according to the market trends
� Should you change the products combination

� Who are your competitors
� How competitive are they
� What is their sales strategy
� What is their pricing strategy

Dataotuan can help you with the Sales Tool – Deal Website Analytics
Dataotuan can help you with the Sales Tool – Deal Website Analytics
We offer:
Customized reports, merchant details, raw data, live data and more.


Dataotuan – Sales Tools 2 (Merchants Analytics)
If you want to enter a new city you want to know;

� What kind of deals are popular in this city
� Who are the good merchants
� Where can you find them
� What is their daily deal history

� Who are your competitors
� Which merchants are they cooperating with
� What is their pricing strategy to generate a popular deal

Dataotuan can help you with the Sales Tool – Merchants Analytics



About Dataotuan.com

Dataotuan, a unique daily deal aggregator and analytics platform in China,
was started with 2 goals in mind.
1. To recommend the best deals to our users based on where they are, what they
like and when they want it as well as giving them tools to manage them
2. To analyze the deal data in order to find out what constitutes the best daily deal


Dataotuan Tracks & Collects

Dataotuan Tracks Dataotuan Collects

125 of the main Daily Deal Sites Number of Deals
Gross revenue Province,
City, District, Category, Sub Cat.

345 cities in Mainland China(*) Deals & Revenue per District
Number of “real’ active Cities/Provinces

5000 – 10000 new deals every day Deal Title
Price (Original, Current, Abs. And % Discount)
Number of Sold Deals
Category/Sub Category
Availability in Time
City, District, Latitude/Longitude
Weather & more

*Dataotuan adds new Daily Deal websites on a regular basis based on quality and time of existence.


Dataotuan Sells
Daily Deal websites
� Sales Tool to help Source & Re-target deals as well as explore new cities
� Daily Deal Predictor
� Competition Analysis
� City Market Entry
� SWOT of your website or the competition

Analysts and Investors
� Estimates of the Gross Revenue of the main Daily Deal websites.
� Revenue trends for the main Daily Deal websites
� Detailed market analysis for all tier cities in Mainland China.
� Detailed category analysis for provinces & 1st and 2nd tier cities
� Daily Deal Winners & Losers benchmark

Merchant Advisor:
� Select the most relevant daily deal website for your offer
� Help to decide discount & pricing etc based on Dataotuan data.


Dataotuan New Countries Announcements – 1

� Dataotuan Singapore is out of its soft launch, see singapore.dataotuan.com
� Dataotuan Malaysia is out of its soft launch, see malaysia.dataotuan.com
� Dataotuan Philippines is out of its soft launch, see philippines.dataotuan.com
� Dataotuan Taiwan is out of its soft launch, see taiwan.dataotuan.com
� Dataotuan Australia is in soft launch, see australia.dataotuan.com
� Dataotuan New Zealand is in a very soft launch, see australia.dataotuan.com

Dataotuan offers from now on also the sales & data products for

Singapore, Malaysia, The Philippines, Taiwan, Australia & NZ

Indonesia, Middle East & HK will be data ready in the coming month.

If you like Dataotuan to track a specific country, please contact us


Dataotuan Map Announcements – 2
� Dataotuan has Customizable Deal Maps for each Country


Dataotuan Mobile Announcements – 3
� Dataotuan has Mobile, location aware HTML5 websites for each Country


Contact Dataotuan

We’re happy to help you, please contact us at:
We’

Chinese +86 13761796676 Email: wenli@dataotuan.com
English +86 13801660890 Email: gemme@dataotuan.com

Read more on blog.dataotuan.com
Follow us on twitter.com/dataotuan
weibo.com/dataotuan
Subscribe to our Reports reports@dataotuan.com

� The objective of this report is to offer insights into the Chinese Daily Deal industry.

� Data are collected from the main Chinese deal websites and offer a reliable indication of the Chinese daily deal market

� The daily deal websites that unfortunately are not included due to not providing correct data access (api)is groupon.cn.

� QQ changed its business mode.It’s not a daily deal site anymore.So Dataotuan excludes QQ's data from 2011 Sep.

� Please contact us if you have any questions/remarks related to this report.


The Chinese Daily Deal Market in January 2012, Special - Top Subcategories by Region

Recommended

Recommended

More Related Content

Similar to The Chinese Daily Deal Market in January 2012, Special - Top Subcategories by Region

Similar to The Chinese Daily Deal Market in January 2012, Special - Top Subcategories by Region (20)

More from dataotuan

More from dataotuan (17)

Recently uploaded

Recently uploaded (20)

The Chinese Daily Deal Market in January 2012, Special - Top Subcategories by Region