한국데이터사이언스학회(koreadatascience.org) 2014 학술대회 발표자료 2014.11.7 "디지털분석방법론" - 이진우 박사(Adobe)

1. 디지털 분석 방법론
튜토리얼

5. • Internal process
improvements.
• Supply chain
efficiencies.
• Data storage &
maintenance fees.
• Optimize budgeting,
forecasting, and
planning process.
• Mitigate investment,
default and fraud
risk.
• Security
advancements.
• Improve quality of
life.
• Discover
educational
opportunities.
• Improve customer
experience.
• Expand value
proposition.
• Pursue expansion
opportunities.
• Improve inventory
management.
• Improve customer
targeting.

13. • This organization is
considering a big
data program and
needs a starting
point.
• The organization
has begun finding
business insights in
separate data
sources.
• The organization is
integrating multiple
data sources and
insights to find
deeper insights,
and integrating
insights into
decision making.
• The organization
has taken an
analytics-first
approach, following
the data for insights.
how? how?
how?

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22. Situation
Primary
Assertion 2
Primary
Assertion 1
Primary
Assertion 3
Secondary
Assertion 2
Secondary
Assertion 1
Secondary
Assertion 2
Secondary
Assertion 1
Tertiary
Assertion 2 / Fact
Tertiary
Assertion 1 / Fact
Complication
Question

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