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Digital Analysis Methodology - 이진우 박사(Adobe)

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한국데이터사이언스학회(koreadatascience.org) 2014 학술대회 발표자료
2014.11.7

"디지털분석방법론"
- 이진우 박사(Adobe)

Published in: Data & Analytics
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Digital Analysis Methodology - 이진우 박사(Adobe)

  1. 1. 디지털 분석 방법론 튜토리얼
  2. 2. • Internal process improvements. • Supply chain efficiencies. • Data storage & maintenance fees. • Optimize budgeting, forecasting, and planning process. • Mitigate investment, default and fraud risk. • Security advancements. • Improve quality of life. • Discover educational opportunities. • Improve customer experience. • Expand value proposition. • Pursue expansion opportunities. • Improve inventory management. • Improve customer targeting.
  3. 3. • This organization is considering a big data program and needs a starting point. • The organization has begun finding business insights in separate data sources. • The organization is integrating multiple data sources and insights to find deeper insights, and integrating insights into decision making. • The organization has taken an analytics-first approach, following the data for insights. how? how? how?
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  10. 10. Situation Primary Assertion 2 Primary Assertion 1 Primary Assertion 3 Secondary Assertion 2 Secondary Assertion 1 Secondary Assertion 2 Secondary Assertion 1 Tertiary Assertion 2 / Fact Tertiary Assertion 1 / Fact Complication Question
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