This is an introduction to the Kodak Insite Creative Workflow.

1. Describe the Creative Workflow/Asset Library Environment
2 Describe the Creative Workflow/Asset Library
Lesson
Environment
How This Lesson Will Help You
This lesson illustrates the different roles and tasks that could be involved in a
creative workflow environment.
Topics in This Lesson
After completing this lesson, you will be able to:
• Define Creative Workflow/Asset Library
• Describe the Tasks and Roles in a Creative Workflow Environment
Define Creative Workflow/Asset Library
Creative Workflow software provides server-based collaboration designed to
support content creation. It can be used in conjunction with Asset Library which
is a companion software product for the management of digital assets. Asset
Library supports registering, locating, and repurposing of images, content, and
artwork.
The standalone Creative Workflow and Asset Library environment may be found
in an agency where collaboration occurs between individuals who are either at the
agency location or on assignment in the field. Files can be uploaded using an
internet connection to the Creative Workflow collaborative environment. Once
there, the files can be shared, put in an approval cycle, and marked up. Live chats
about the contents of a project can occur as well.
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2. Module 2: Creative Workflow and Asset Library
Kodak InSite Creative Workflow provides a sandbox within which many people
can work together to flesh out ideas for a creative project such as a publication,
label, or business brochure. Each Creative Workflow project contains elements
which could be photographs, text, or graphics. These elements are uploaded to
Creative Workflow for review and approval. Elements can be marked up at a time
convenient to independent reviewers or an online discussion can be held at a time
convenient to many reviewers. Once final approval is reached, Asset Library can
be used to store finalized elements for reuse in later projects.
Describe the Tasks and Roles in a Creative Workflow
Environment
Although there are many possibilities for job interaction within the Creative
Workflow/ Asset Library environment, one possibility is outlined in the Creative
workflow using Creative Workflow standalone diagram. Within this view, the
Creative Agency has purchased Creative Workflow standalone to provide their
employees who work from satellite offices an opportunity to collaborate on joint
creative projects. The Agency employs a Site Manager, Content Manager/Reader,
Photographer and Graphic Designer.
Site Manager
The Site Manager has system administrative privileges on the Agency's networks.
Within the Creative Workflow environment, the Site Manager's role is to setup
and maintain the administrative functionality so that internal staff and clients can
collaborate within the Creative Workflow environment.
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3. Describe the Creative Workflow/Asset Library Environment
Content Manager
The Content Manager/Reader could be a lawyer, accountant, or writer who
contributes text to the creative project. They may also be required to verify
content for copyright or financial accuracy. These individuals will be able to
upload content to a collaborative project and also participate in the review and
approval process.
Photographer
Photographers may be consigned to provide original photographs but may not
have a vote in the review or approval process. In this scenario, photographers can
only provide content but have no other responsibilities.
Graphic Designer
The Agency in this scenario has decided that Graphic Designers are not only
responsible for uploading images but also for collaborating on elements that have
been uploaded. Their responsibilities are further extended to creating page
layouts and collaborating on these as well. Finally, they are also responsible for
uploading any approved PDF or PS files to a Commercial Printer.
Client
Note that a Client is also identified as a part of the creative workflow. In many
instances, clients are interested in collaborating with the Graphic Designers and
Content Managers/Readers to ensure that their intent appears in the final
product. Therefore, the ability to collaborate on specific projects can be assigned
to clients by the Site Manager.
Note: If more than one person is fulfilling the same role, as is the case with “Collaborate on and
Approving Content Elements”, a dotted line appears in the diagram indicating that the
responsibilities are shared.
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4. Module 2: Creative Workflow and Asset Library
Creative workflow using Creative Workflow standalone
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5. Describe the Creative Workflow/Asset Library Environment
Activity: Create a Diagram for a Creative Process
Based on Your Personal Experiences
Based on your own experiences, draw a diagram that depicts the roles and
responsibilities in another creative environment.
Lesson Summary
After completing this lesson, you are now able to
• Define Creative Workflow/Asset Library
• Describe the Tasks and Roles in a Creative Workflow Environment
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