8. Key components of games are
goals, rules, challenge, and
interaction. Games generally involve
mental or physical stimulation, and
often both. Many games help
develop practical skills, serve as a
form of exercise, or otherwise
perform an educational,
simulational, or psychological role.
9.
10.
11.
12.
13.
14.
15. Angry Birds - Released 10/12/2009
By December 2014 Angry Birds had been downloaded 2.5 b
Mobile gamers had collectively flung over 600 billion birds a
For comparison, our galaxy - the Milky Way - only contains
Figures from Rovio entertainment publishers of Angry Birds
67. • Know who it’s for
• Where will people be playing
• What will success look like
• Keep it simple
• Work with good people
• make sure the reward is worth the
effort
• test, test & test again (with target
audience)
69. • It takes a very special skill to distill
content messages into good, simple
gameplay
• Testing takes time and any contract
must allow for changes
• Lots of competition
• Technology moves on (Flash)
• Maintenance
• Success can be painful (launchball)