11/12/15
Today, online visibility is essential to growing your local business. But how can you become more digitally visible? Mastering search & social media (and how they work together!) is one of the most effective ways to get your business in front of the people who matter most.
Combining Search & Social Media For Local Marketing Success
1. Combining Search & Social
For Local Marketing Success
#SearchIsSocial
Dave Kerpen
CEO, Likeable Local
Jeffrey Chew
Executive Director of Product Management, YP
16. A Few of Our Favorite Stats…
Source: Zephoria
Every 60 seconds: 293,000
FB statuses are updated,
350,000 tweets are sent, and
13 professional articles are
published on LinkedIn
Americans spend on
average 2.7 hours per day
on social media
Highest social traffic occurs
mid-week between 1 to 3 pm.
Over 45 million Facebook
and 4 million LinkedIn
business pages exist
In 2016, there will be an estimated
2.13 billion people on social media
@DaveKerpen | #SearchIsSocial
17. 1. Inspire With Content.
2. Listen and Respond. To Everyone.
3. Advertise on Social.
4. Use Tools.
4 Ways to Succeed With Social Media
For Your Business
@DaveKerpen | #SearchIsSocial
18. 1. Inspire With Content
• Tips to Stay Engaging:
– Keep It Visual
– Keep it Simple
– Be Inquisitive!
Social pages with engaging content increase credibility &
keep your followers coming back for more.
@DaveKerpen | #SearchIsSocial
19. Follow the 10 Commandments of Content Creation
~From our Free eBook SocialContentEBook.com ~
1. Give your followers a reason to engage
2. Think positive
3. Remember to K-I-S-S (Keep It Simple, Stupid!)
4. Have a Conversation
5. Ask Yourself: Is it Sharable?
6. Know How to Properly Curate
7. Be Mindful of the 4-1-1 Rule
8. Keep It Timely
9. Use Visuals To Enhance Your Message
10.Tell a Story
26. Respond to Positive Comments Too.
In Your Own Unique Voice.
@DaveKerpen | #SearchIsSocial
27. 3. Advertise on Social
“Facebook Reachageddon”
means businesses now have
to pay to play to get their
content seen
Facebook Reachageddon
= The End of Organic Reach.
If you aren’t paying to boost your posts, only 1-2% of your fans will see
your posts organically
@DaveKerpen | #SearchIsSocial
28. It started with big brands, but now it’s
happening to SMBs
Only a small portion of their
following reached organically!
@DaveKerpen | #SearchIsSocial
29. oSmart Hypertargeting
oLookalike & Custom
Audiences
oWebsite Traffic Retargeting
Social Ads: Quick Wins That Work
@DaveKerpen | #SearchIsSocial
31. @DaveKerpen | #SearchIsSocial
✓ Get more business and referrals from current customers
✓ Attract people similar to your current customers
✓ Get already-interested prospects closer to buying
✓ Retarget “cold-feet” visitors
Custom & Lookalike Audiences
32. 4. Use Tools To Help You Share
Stories.
@DaveKerpen | #SearchIsSocial
34. About Likeable Hub
• Use thousands of content ideas at your fingertips and pre-plan
your posts for the most effective times
• Automatically scheduled industry-specific content for Facebook,
Twitter, & LinkedIn
Content Creation & Scheduling
@DaveKerpen | #SearchIsSocial
37. Learn More | Special Promotions!
#SearchIsSocial
Learn how Likeable Hub can
help YOU with social media
automated:
1. SIGN UP before Nov. 25th
2. SAVE BIG $$ on packages
oSET UP A DEMO at
LikeableDemo.com
oOR CALL 212.359.4347
oMENTION #SearchIsSocial
Learn more about YP
Marketing Solutions!
VISIT:
marketingsolutions.yp.com
CALL: 888.896.8807
38. Questions | Grand Prize!
@YPForBusiness | @DaveKerpen | #SearchIsSocial
Redeem your Likeable savings at
LikeableDemo.com or call 212-359-4347!
Likeable Local:
TWEET: @LikeableLocal
EMAIL: contact@LikeableLocal.com
PHONE: 212-359-4347
YP Marketing Solutions:
TWEET: @YPForBusiness
PHONE: 888.896.8807
Learn More about YP Marketing Solutions
at MarketingSolutions.YP.com!