Dave Kerpen examines how LinkedIn and The Huffington Post have developed massive media empires, and gives 5 steps to build one yourself.

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How to Build a
Media Empire
for Free
Dave Kerpen, CEO Likeable Local
April 2015

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My Story

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My Story

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The Results

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2 Years at a Glance…

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2 Years at a Glance…
• 158 Posts
• 20,000,000 Page Views
• 50,000 Comments

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So how do you build your own
media empire for free?

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Let’s look at 2 companies that
have done it successfully.

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The Huffington Post

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LinkedIn

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Build a Media Empire for Free
in 5 Simple Steps

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1. Find Content Creators

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2. Incentivize Content Creators

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3. Leverage the Butterfly Effect
“It has been said that something as small
as the flutter of a butterfly’s
wing can cause a typhoon
halfway around the world.”
- Chaos Theory

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The Contributors
The Readers
4. Always Consider Both of Your Audiences

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5. Test, Succeed, Scale, Repeat

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“How dare you settle for less when the world
has made it so easy for you to be remarkable?”
- Seth Godin
@DaveKerpen
dave@likeable.com
DaveLinkedin.com
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