1. @APPBOYDAVE
9
EMAILS YOU CAN
SEND TO YOUR
USERS RIGHT NOW!

2. USING EMAIL AS PART OF YOUR
APP ENGAGEMENT STRATEGY IS
ESSENTIAL.
Here are some ideas for you…

3. Onboard with a
warm welcome
@APPBOYDAVE
OYSTER

4. Promote app
sharing with a
contest
@APPBOYDAVE
BLINKIST

5. Get people
started with a
giveaway
@APPBOYDAVE
TABLELIST

6. Highlight a
feature in the
app
@APPBOYDAVE
ZIFTIT

7. Introduce a
brand new
feature
@APPBOYDAVE
HOTEL TONIGHT

8. Re-engage with
a gentle and
personal nudge
@APPBOYDAVE
CUPS

9. Be silly / kitschy
to re-engage
@APPBOYDAVE
MEOW
(Caution: Know your user culture first)

10. Offer a discount
(Hint: People like to save money)
@APPBOYDAVE
LUMOSITY

11. Announce an
app update
@APPBOYDAVE
EVEREST

12. FINAL THOUGHTS
Make your email templates MOBILE-FRIENDLY for
smartphone + tablet; most people read email on
their mobile device these days
If possible, establish an EXPECTED CADENCE
(i.e., weekly/monthly newsletter) with your
emails
DEEP LINK to content in the app from the
email whenever possible
@APPBOYDAVE

13. FOLLOW ME ON TWITTER!
@APPBOYDAVE