All about justdial.com

1. Subject : Electronic Commerce (CA208)
Case study on
Smt. Chandaben Mohanbhai Patel
Institute of Computer Applications

2. Story from the Beginning
Idea of providing just the information required
which was painful to find in the voluminous yellow pages
The idea that crashed while taking its first flight in the form of Ask Me
Services in 1989 due to hostile environment
Failures teach the Entrepreneurs - V S S Mani
With limited resources but with a better business acumen and clarity
Decided to start it again in 1996

3. Mission
To provide fast, Free, reliable and comprehensive information
to our users and connect buyers to sellers.

4. Justdial - How it changed over Years
 Seamless development through adoption of latest IT Technologies: Launched the Mobile WAP
version and the Official Website in 2007. Continuously incorporated the latest IT applications to
improve upon the customer value proposition and work upon the best practices across the
industries.
 Reducing the time-to-respond: Not relying on tried-and-tested formulas. Adaptive to the
growing needs and the changes in business environment.
 Process-oriented Learning: Justdial business involves market inputs that in turn help to generate
the largest customer database. Knowledge of the individuals delivering the services are
continuously improved through better understanding of the customer inputs.
 Funding: In May 2013, Justdial went public on May 20 at a price between Rs. 470-543. Out of 17.5
million shares, 13.5 million shares were offered to the public and 3,936,925 shares have been
subscribed to by 15 Anchor Investors at Rs 530 per equity share, for a total of around INR 208.65
crore.

5. Justdial - How it changed over Years
 Focused Effort to Collect Feedback: Focusing a lot on user reviews and ratings.
JustDial has more user reviews and ratings than all other websites put together
in India. Initiatives like ‘Tag your Friend’, ‘Rate & Win’ focus on improving the
customer feedback mechanism and support.
 Diversification of Product Offerings: Just Dial “Search Plus” services launched in
2013 to enhance the search for users & SMEs’ for better visibility.
 Promotion Strategies: Mix of Television, Radio, and Print and Online media.
Just Dial has gained popularity by simple word-of-mouth. Justdial has the
Unique phone number 8888888888 which gets easily transmitted as it is easy
to remember.
 Endorsed by eminent personalities like Amitabh Bachchan & Boman Irani.

7. How to access

8. How to access

9. How to access

10. How to access

11. Management Team

12. General Shareholders Information
Listing on Stock Exchanges
The Equity shares of the Company are listed on
National Stock Exchange of India (NSE), BSE
Limited (BSE) and MCX Stock Exchange Limited
(MCX-SX).

13. Key Highlights
 The leading local search brand in India
 Large customer base and nationwide coverage
 Excellent track record in user experience
 Modern infrastructure and constantly updated technology
 Services offered across various cities and towns in India
 Advanced and scalable technology platform
 Large online community for reviews

14. Services
 Justdial's search service bridges the gap between the users and
businesses by helping users find relevant providers of products and
services quickly, while helping businesses listed in Justdial's database
to market their offerings. It follows B2B model.
 Justdial has also initiated its “Search plus” Services for the users.
These services are aimed at making several day-to-day tasks
conveniently actionable and accessible to the users.

15.  Just dial gives facility of Air Tickets, Anything on Hire, Apply for Loans, Auto
care,Automobile,B2B,Baby Care, Banquets, Bills & Recharge ,Book Hotel, Books, Bus,
Cabs & Car rentals, Caterers, Chemists, Civil Contractors, Courier, Daily Needs, Dance
& Music, Doctor, Education, Emergency, Entertainment, Event Organizer, Fitness,
Flights, Foreign Exchange, Flowers, Home Décor, Home Improvements, Hospitals,
Hotels, House Keeping, Industrial Products, Insurance, Interior Designer, International
SIM Card, Internet, Jobs, Jewellery, Labs, Language Classes, Loan & Credit Card,
Medical, Modular Kitchen, Movies, On Demand Services, Packers and Movers, Party,
Personal Care, Pest Control , Pet and Pet Care , Play School , Real Estate , Repairs ,
Restaurants , Shop Online , Security Services , Shopping , Sports Coach , Sports

16.  Justdial users have contributed 68,338,167 reviews and ratings for
various listings, till date.
 Justdial had approximately 368,800 campaigns as of March 31,
2016. Business owners have the option to list their business on
Justdial's database for free.
 With the registered & corporate office based in Mumbai, Justdial
also has offices across India in Ahmedabad, Bengaluru,
Chandigarh, Chennai, Coimbatore, Delhi, Hyderabad, Jaipur,
Kolkata and Pune.

17. Why JustDial ? (Strengths)

18. Others
Comparison

19. SWOC Analysis
Weaknesses:
 1. Services not present in all countries.
 2. Lower penetration in rural areas with same efficiency.
Opportunity:
 1. To collaborate with more companies or service providers.
 2. To provide more precise information by filtering requirements.
 3. remembers your likes and dislikes.
Challanges:
 1. Some businesses can provide false identity by disguising
 2. Improved network by the competitors
 3. Newly emerging competitive local search machines

20. References