7. VISION STATEMENT
FORMULA
We help (profile of your ideal member)
to (what you can do to them)
so that they (the transformation)
8. SAMPLE
I help (motivated but overwhelmed husband)
to (lead and love their families)
so that they (can have lasting marriages and
meaningful influence on their kids)
9. SAMPLE
We help (friends & colleagues)
to (improve their communication & leadership
skill)
so that they (can grow and fulfill their dreams)