Digital marketing trends from Floria V. Lasky Symposium for Cultural Non-Profits
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Closing keynote from Floria V. Lasky Symposium on digital marketing trends, strategies, and tatics for non-profit cultural organizations, hosted by Jerome Robbins Foundation
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Digital marketing trends from Floria V. Lasky Symposium for Cultural Non-Profits
- 1. Floria V. Lasky Symposium: Digital Marketing Strategy and Tactics for Not-for-Profit Cultural Organizations Recap and Emerging Trends David Berkowitz VP Emerging Media 360i @dberkowitz / @360i david.berkowitz@360i.com Download this now: bit.ly/laskysymp
- 2. www.360i.com Proprietary & Confidential 2
- 3. www.360i.com Proprietary & Confidential 3
- 4. The rate of change is accelerating www.360i.com Proprietary & Confidential 4
- 5. Prioritization is a challenge www.360i.com Proprietary & Confidential 5
- 6. Strategy: Set Goals, Measure ‘Em www.360i.com Proprietary & Confidential 6
- 7. Content driving the conversation www.360i.com Proprietary & Confidential 7
- 8. www.360i.com Proprietary & Confidential 8
- 9. www.360i.com Proprietary & Confidential 9
- 10. 4 Trends to Master for 2012+ 10
- 11. 1) EntertainMEnt www.360i.com Proprietary & Confidential 11
- 12. 2) Gaming Reality www.360i.com Proprietary & Confidential 12
- 13. 3) A Whole New MoPho www.360i.com Proprietary & Confidential 13
- 14. 4) P2P Gets Personal www.360i.com Proprietary & Confidential 14
- 15. Links from the 4 Trends • EntertainMEnt • A Whole New MoPho • Flipboard – www.flipboard.com • Instagram –– www.instagr.am • Spotify – www.spotify.com • Viddy – www.viddy.com • Viggle – www.viggle.com • GoldRun – www.goldrungo.com • Gaming Reality • Pinterest – www.pinterest.com • QWiPS – www.qwips.com • Draw Something – www.omgpop.com/drawsomething • Digigraph – www.digigraph.me • Life is Crime – • P2P Gets Personal www.redrobot.com/games.html • Wendr – www.wendr.com • Disney Appmates - • GrubWithUs – www.grubwithus.com www.disneystore.com/cars-appmates • SideTour – www.sidetour.com • Highlight – www.highlig.ht www.360i.com Proprietary & Confidential 15
- 16. Highlight me anytime, or something • David Berkowitz • VP Emerging Media, 360i • blog.360i.com / @360i • MarketersStudio.com / @dberkowitz • david.berkowitz@360i.com www.360i.com Proprietary & Confidential 16
Editor's Notes
- http://jeromerobbins.org/news/view/THE-FLORIA-V-LASKY-SYMPOSIUM http://new.livestream.com/jeromerobbinsfoundation/laskysymposium Rough Panel Agenda 1) Introduction: The 9/9/9 and internet tablet production numbers. The rate of technologic change is accelerating. How do we deal with strategy given such volatility? 4) What’s on your mind? What are the controversial / interesting things out there you’re keeping an eye on? (-) Mobile: What’s realistic, what does it all mean? (-) Analytic tools: How to approach, how to use? / how to set up? / stretched for resources? How to quantify? Philosophy versus tactics, and cultural antagonism to data. (-) Meta-tools: Consultants / tools to make better use of the tools and data that is / are available. (-) Experimentation, rigorous analysis and the willingness to be transparent in success AND failure. 5: What’s the point of planning? How do you do it when considering the various subjects we’ve discussed? 6: Closing: How do you keep up with it all? Twitter? Books? Drinking Groups? Intuition? Following others? Terri: Dialogue – with identities – think about who you are Mission, vision, values, voice Knowing, listening, interpreting Expectations Disrupt Yourself
- http://dasas.net/yahoo_site_admin1/assets/images/Donate_can.232200527_std.jpg Branson - http://3.bp.blogspot.com/-EZulQfbFawM/TYucp-JeqBI/AAAAAAAACOY/QpPdoH78Qio/s1600/Richard_Branson.JPG
- http://photos-of.net/photos-of-a-magnetic-compass-and-field-magnetic/ http://www.nytimes.com/2011/12/06/science/joichi-ito-innovating-by-the-seat-of-our-pants.html Blurring of non-profit / for-profit Davis Brand Capital - Cheaper to try something than figure out whether to try something – “the compass has replaced the map”
- Number of tablets will soon replace laptops and desktop PCs combined Mobile overtaking web
- http://www.dan-dare.org/freefun/Images/CartoonsMoviesTV/FindingNemoWallpaper1024.jpg
- 3) The Frame: Strategy contra tactics: How do we distinguish between the two? How do we segue from one to the other? What is the value if this is cleanly parsed, and what happens if these broad categories are not understood? http://cdn.caughtoffside.com/wp-content/uploads/2011/11/GOAL.jpg http://2.bp.blogspot.com/-PyUqFSuAp9Q/TtY0-EWREGI/AAAAAAAAClo/ixiUiexLNMA/s1600/Tape_Measure.jpg
- http://www.influx.co.uk/wordpress/wp-content/uploads/2010/09/hoff_kitt.jpg Content is driving the conversation
- Shift from aggregation to curation http://aea365.org/blog/wp-content/uploads/2011/08/CardCatalog.jpg http://web.guggenheim.org/exhibitions/chamberlain/#
- http://wallpaperswide.com/trine_2_story_campfire-wallpapers.html
- Note – Zite relevant here but more about personalization than social curation (a new version of Findory) Flipboard, AOL Editions, Pulse
- Instagram, Viddy, GoldRun, Pinterest, Qwips, Digigraph
- Wendr, GrubwithUs, Sidetour