22 years after the launch of Amazon we’re in a world where the Connected Consumer has grown up with e-commerce. Millennials spend more online than any other age group. They know how to work the digital marketing system to their advantage. They demand transparency and shun advertising. They expect a personalised, consistent experience whatever and wherever they are. So what does this mean for retail? When technology is disrupting every stage of the shopper journey how do we get in front of the curve to lead the way instead of reacting when it is to late? This talk will help you understand what drives the Connected Consumer, their habits, hates and desires. Critically it will explore what causes them to buy when they do and what they expect when they walk into your store.

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Savvy Social Shoppers:
Exploring the Connected Consumer in 2016
David Caygill
The iris Nursery
@davidcaygill

2. 22Years since Amazon
launched
@davidcaygill

3. E COMMERCE CONTINUES TO GROW
@davidcaygill

4. @davidcaygill

5. 5
NEPAL PURCHASE STORY

6. 6

7. 7

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The
Connected
Consumer.

9. 9

10. MORE THAN HALF ARE ONLINE MORE THAN EVERY HOUR

11. FREQUENT, BUT INEFFECTIVE AT MULTITASKING
@davidcaygill

12. @davidcaygill

13. @davidcaygill

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DIGITAL
SOCIAL
SHOPPNG
77%of millennials have bought something
after seeing it favourited or shared
on social media.

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18. @davidcaygill
SOCIAL NETWORKS PLAY CATCH UP

19. @davidcaygill
PINTREST’S VISUALLY SIMILAR SEARCH TOOL HELPS DISCOVERY

20. GEN Z: SHARING IS CARING
54%“Telling my friends about a new
purchase is one of the first
things I do”

21. @davidcaygill
MESSENGER MANIA

22. @davidcaygill
MESSENGER MANIA

23. @davidcaygill
CONVERSATIONAL COMMERCE IS KING
150,000
phones sold in
10 minutes

24. @davidcaygill

25. @davidcaygill
AI WITH THE HUMAN TOUCH

26. NEXT UP: VOICE SHOPPING

27. DATA DRIVEN DRESSING

28. 68%
of millennials and
Gen Z will share data
for better offers
Data source: AIMA 2015, 20k respondents, 11 countries.
@davidcaygill

29. 68%
of millennials and
Gen Z will share data
for better offers
Data source: AIMA 2015, 20k respondents, 11 countries.
TRANSACTION GRAPH
@davidcaygill

30. 68%
of millennials and
Gen Z will share data
for better offers
Data source: AIMA 2015, 20k respondents, 11 countries.
TRANSACTION GRAPH SOCAL GRAPH
GENERIC SPECIFIC
@davidcaygill

31. 68%
of millennials and
Gen Z will share data
for better offers
Data source: AIMA 2015, 20k respondents, 11 countries.
TRANSACTION GRAPH INTEREST GRAPHSOCAL GRAPH
GENERIC SPECIFIC
@davidcaygill

32. 68%
of millennials and
Gen Z will share data
for better offers
Data source: AIMA 2015, 20k respondents, 11 countries.
TRANSACTION GRAPH INTEREST GRAPHSOCAL GRAPH
GENERIC SPECIFIC
AI
OFFERS & SUGGESTIONS FOR PRODUCTS YOU WILL BUY
@davidcaygill

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SHOPS ARE
SOLVING
PROBLEMS FOR
MILLENNIALS
AND GEN Z

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35. SHOPS SOLVE PROBLEMS
I need
something
now
I’m not
sure which
one to get
I want to try
it out/on
I just like
being here
I need to
pay cash
INSPIRATION CONSIDERATION TRANSACTION
@davidcaygill

36. 36
1 in 5 US Gen Z buy in store because they like to
hang out there.
I just like
being here

37. 37
I just like
being here
“Those who hang out and participate in our
stores are 3x more profitable customers.”
Rick Bradley, VP Retail.TOMS.

38. 38
I’m not
sure which
one to get
I want to try
it out/on
45% of Gen Z went to a shop touch the object

39. 39
40 percent of 18–24
year olds prefer cash
I need
something
now
I need to
pay cash

40. 40
Design for emotional
experiences
1.
Enable digital social
shopping
2.
Use data to drive your
relationships and
recommendations.
3.
Revive your retail
spaces for customer’s
lifestyle needs
4.

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@davidcaygill
david.caygill@iris-worldwide.com The iris Nursery