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NUDGES FOR GOOD:
Apps that make better people
@DavidCaygill #NudgeApps
vio
savio
Hands up if you have ever
owned an activity tracker or
used a self improvement app?
#NudgeApps
Who’s got an activity tracker or uses a health
app? 1/3 OF
AMERICANS
STOP IN 6
MONTHS
#NudgeApps
Source:
Business Insider
STRONG DESIRE
TO IMPROVE
NO LASTING IMPACT
ON BEHAVIOUR
#NudgeApps
We need to improve the way
we design these apps.
#NudgeApps
How much data you have
Confusion
#NudgeApps
How much data you have
Guilt
#NudgeApps
#NudgeApps
Wearable Devices as Facilitators,
Not Drivers, of Health Behaviour
Change
Mitesh S. Patel, MD, MBA, MS1; David ...
#NudgeApps
What techniques can we
apply?
#NudgeApps
PAVLOV (1902)
#NudgeApps
SKINNER (1948)
#NudgeApps
BUT.
Humans have higher goals than
rats & dogs
#NudgeApps
Skinner:
We’re in control
Reward good behaviour, Punish Bad Behaviour
Designing For Behaviour Change, Stephen W...
#NudgeApps
#NudgeApps
SOCIAL NORMS
(PERKINS & BERKOWITZ (1987)
#NudgeApps
PERKINS - SOCIAL NORMS
#NudgeApps
#NudgeApps
#NudgeApps
APPLYING THESE THEORIES
TO APPS
Three rules for behaviour change
#NudgeApps
FIT INTO MY LIFE
OR I’LL FORGET YOU
#1
#NudgeApps
#NudgeApps
#NudgeApps
#NudgeApps
#NudgeApps
#NudgeApps
#NudgeApps
DONT MAKE IT ALL ABOUT ME
OR I’LL GET BORED OF YOU
#2
#NudgeApps
#NudgeApps
GET THE RELATIONSHIP RIGHT
OR I’LL DUMP YOU
#3
#NudgeApps
#NudgeApps
#NudgeApps
CARROT
#NudgeApps
#NudgeApps
#NudgeApps
car Brian Mueller
Carrot’s creator
#NudgeApps
#NudgeApps
FIT INTO MY
LIFE
GET THE
RELATIONSHIP
RIGHT
DON’T MAKE IT
ALL ABOUT ME
THREE TIPS TO DRIVE BEHAVIOUR CHANGE
#NudgeApps
THANKS.
KEEP ON KEEPING ON.
@DavidCaygill #NudgeApps
vio
savio
www.getsavio.com
SXSW 2015: Nudges for Good: Apps That Make Better People
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SXSW 2015: Nudges for Good: Apps That Make Better People

A raft of new apps and services are using emotional cues, timely nudges and psychological tricks to help us change our ways. We're enveloped by always-on connected devices. Data points on our progress are collected constantly in the background: How many steps we walk, calories we consume, dollars we spend, hours we sleep and e-mails we write.

Data that gets logged and analyzed to create a wealth of information, to be visualized and presented back to us, but then what? How do we turn data into change? The next generation of apps are deftly steering us into compliance without a conscious thought, a tap on the tiller and we're set for a new course. This talk will look in detail at how to design your product to change the people who use it, whether they are aware of it or not. These ideas apply to every platform. If you're designing a mobile, wearable, IoT or web app to change behavior then this talk will give you some practical techniques to upgrade your users.

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SXSW 2015: Nudges for Good: Apps That Make Better People

  1. 1. NUDGES FOR GOOD: Apps that make better people @DavidCaygill #NudgeApps vio savio
  2. 2. Hands up if you have ever owned an activity tracker or used a self improvement app?
  3. 3. #NudgeApps
  4. 4. Who’s got an activity tracker or uses a health app? 1/3 OF AMERICANS STOP IN 6 MONTHS
  5. 5. #NudgeApps Source: Business Insider
  6. 6. STRONG DESIRE TO IMPROVE NO LASTING IMPACT ON BEHAVIOUR
  7. 7. #NudgeApps We need to improve the way we design these apps.
  8. 8. #NudgeApps How much data you have Confusion
  9. 9. #NudgeApps How much data you have Guilt
  10. 10. #NudgeApps
  11. 11. #NudgeApps Wearable Devices as Facilitators, Not Drivers, of Health Behaviour Change Mitesh S. Patel, MD, MBA, MS1; David A. Asch, MD, MBA1; Kevin G. Volpp, MD, PhD1
  12. 12. #NudgeApps What techniques can we apply?
  13. 13. #NudgeApps PAVLOV (1902)
  14. 14. #NudgeApps SKINNER (1948)
  15. 15. #NudgeApps BUT. Humans have higher goals than rats & dogs
  16. 16. #NudgeApps Skinner: We’re in control Reward good behaviour, Punish Bad Behaviour Designing For Behaviour Change, Stephen Wendel
  17. 17. #NudgeApps
  18. 18. #NudgeApps SOCIAL NORMS (PERKINS & BERKOWITZ (1987)
  19. 19. #NudgeApps PERKINS - SOCIAL NORMS
  20. 20. #NudgeApps
  21. 21. #NudgeApps
  22. 22. #NudgeApps APPLYING THESE THEORIES TO APPS Three rules for behaviour change
  23. 23. #NudgeApps FIT INTO MY LIFE OR I’LL FORGET YOU #1
  24. 24. #NudgeApps
  25. 25. #NudgeApps
  26. 26. #NudgeApps
  27. 27. #NudgeApps
  28. 28. #NudgeApps
  29. 29. #NudgeApps
  30. 30. #NudgeApps DONT MAKE IT ALL ABOUT ME OR I’LL GET BORED OF YOU #2
  31. 31. #NudgeApps
  32. 32. #NudgeApps GET THE RELATIONSHIP RIGHT OR I’LL DUMP YOU #3
  33. 33. #NudgeApps
  34. 34. #NudgeApps
  35. 35. #NudgeApps CARROT
  36. 36. #NudgeApps
  37. 37. #NudgeApps
  38. 38. #NudgeApps car Brian Mueller Carrot’s creator #NudgeApps
  39. 39. #NudgeApps FIT INTO MY LIFE GET THE RELATIONSHIP RIGHT DON’T MAKE IT ALL ABOUT ME THREE TIPS TO DRIVE BEHAVIOUR CHANGE
  40. 40. #NudgeApps THANKS. KEEP ON KEEPING ON. @DavidCaygill #NudgeApps vio savio www.getsavio.com

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