A guide to making the most of wen 2.0 and soicial internet to extend your business reach. Examining a brief history of the internet from www to social web, and looking at what motivates us to be social and what the limits of our social networks are. Ending with an overview of what social media is available and how business can to put this all together and come up with a social strategy, along with a few tips on being social.

1. Introducing web 2.0 and Social Mediato your business Attribution ShareAlike 3.0

2. how wegot here ?

3. In the beginning…world wide web

4. www created bysir tim burns lee

5. brochures onlineorganizations at the centre static pages monologue

6. and then came… web 2.0

7. a term coined by timo’reilly

8. a technology made popular by people like Flickr’sCaterina Fake

9. and crowd sourcers like Wikipedia’sJimmy Wales

10. user generated contenta concept not a technologycontent at the centre dynamic pages dialogue

11. all about sharing

12. today we have…the social web

13. services like evanwilliams’ twitter

14. shared experiencesconversation at the centre real time interaction

15. about…content

16. user content can be great … but its better when it has meaningful tags…

18. joiitopresident of the creative commons organizationhelping simplify understanding who owns content

20. matt mason, argues that the only way to beat pirates is to compete with them.

21. corydoctorow, makes money bygiving his content away freely…

22. tara hunt, wrote her book based onan idea from cory’s book and is apioneer of social (pinko) marketing

23. what motivates us to go social?

24. abrahammaslow, came up with thehiararchy of needs model to explainmotivation…

25. social networks, helps us fulfill our needs on the top 3 levels.

26. some popularweb 2.0 services

27. social networks

28. sharing opinions

29. image sharing

30. video sharing

31. file sharing

32. knowledge sharing

33. link sharing

34. shared experiences

35. communications

36. how twitter changed social networking

37. prof robin dunbar’s studies of social behavior came up with a magic number for the maximum people that could maintain meaningful relations with in their social network, that number is…

38. dunbar no.

39. convensional social networks like MarkZuckerberg’sfacebook obeyed these rules…

40. Mainly people you already know Many contacts will know each other Geographically close togetherGrowth is by invite/acceptance Coverage of a message posted on facebook.

41. That was until evanwilliams came up with twitterand rewrote the rules…

42. Often people you didn’t know before twitterOften people you have never physically Growth is dynamic- often from chance meetings- often from friends of friends- often found from searches often from several social circles often geographically diverse Often personal nature of tweetingbuilds relations ships very quickly Coverage of a message posted on twitter and retweeted

43. puttingit all together

44. STEP 1:come up with a strategy

46. STEP 2:decide which sites and servicesbest match your objectives

47. planned structure

48. Remember that your visitors may have a more complex network structure already in place…

49. STEP 3:decide how you will use that socialstructure to communicate with youraudience

50. commscycle

51. Remember that your audience will participate in the their own social conversations over the top of yours …

52. a couple of last bits of advice on being social

59. The images for this presentation were all crowd sourced from flickr under creative commons Attribution – Share alike license. Tim Berners-Lee Silvio Tanaka Attribution-Non-Commercial 2.0 GenericMega phone_Oki Printing solutionsTim O’Reilly – Jeff Ooi CC-NC-SA Caterina Fake - Robert Scoble Attribution- 2.0 Generic Jimmy Wales –Chrys - Attribution ShareAlike 3.0 Evan Williams - Joi Ito Attribution-Non-Commercial 2.0 Generic Joi Ito at LeWeb by Peter Bihr Attribution-Non-Commercial 2.0 Generic Matt Mason photo by Jamie James Medina Cory Doctorow - Szymon Sokół - Attribution ShareAlike 3.0 Tara Hunt - JD Lasica CC Attribution-Non-Commercial 2.0 Abraham Maslow, Inconnu - Attribution ShareAlike 3.0 *Logo’s copyright of their owners Robin Dunbar – oxford uni- Attribution ShareAlike 3.0 Mark Zuckerberg - Brian Solis 2.0 Generic Evan Williams - Joi Ito Attribution-Non-Commercial 2.0 Generic KutaBeach People…from flickr/^riza^ Dusty touch screen…from flickr/notfrancois story time for big kids with miss…from flickr/Terwilliger911 ColouringPencils … from flickr/the_amanda The reward - tiny dog treat …from flickr/thornypup All other graphics davidcoxonAttribution ShareAlike 3.0 The presentation was created by David Coxon davidcoxon.com/blog for a UKOLN web 2.0 event at the Discovery Museum, newcastle, in 2010.