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What you should know before starting Internet marketing
David Dubbs
Who is David Dubbs?
David Dubbs is a believer in the network
marketing industry. He used to be a shoe
store district manag...
Identify your customer
You need to know and understand your customers better than any other company.
Discover what your cu...
Segment your market
The market segmentation is essential. Divide
your market into groups of similar customers
with the gro...
Don’t stop improving your numbers
The key to a good internet marketing
strategy is to not just measure ROI, but
keep impro...
The whole company needs to be in it
The internet marketing actually goes
beyond the marketing department.
Your whole compa...
Know and teach the difference between
environmental sustainability and greenwashing
The recession put value in environment...
Don’t divide sales and marketing
There is a division between the sales
and the marketing teams in most
companies, especial...
Don’t stop learning
It’s not because you have a degree
that you know all that has to know
about internet marketing. The
on...
David Dubbs
Thank you
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David Dubbs | The Beginners Guide to Internet Marketing

David Dubbs: You need to market your internet marketing statistics, when you succeed against the odds to have great numbers using the internet marketing, be sure that you document and share your success with your management. It is not an easy time to be in marketing, the consumer is in control of your numbers, their expectations for value are higher than ever, and you still need to compete against smarter competitors that constantly improve their marketing skills and tools.

David Dubbs | The Beginners Guide to Internet Marketing

  1. 1. What you should know before starting Internet marketing David Dubbs
  2. 2. Who is David Dubbs? David Dubbs is a believer in the network marketing industry. He used to be a shoe store district manager that run 20 stores in 4 states. Knowing there was a better way to live life he decided to learn how to place ads online. Now he is a top earner in over 8 companies, and his work is to help others succeed in their businesses using his marketing tools at The Conversion Pros, that works with any company, product or service. He has spoken about the online marketing industry in internet marketing events all over the world.
  3. 3. Identify your customer You need to know and understand your customers better than any other company. Discover what your customer need and which ones are the most important, the internet marketing actually starts by solving the customer’s needs. Then identify the way they look for products, in what way they describe your products, who they trust for ideas and opinions, and what they wish they could get today.
  4. 4. Segment your market The market segmentation is essential. Divide your market into groups of similar customers with the groups being distinctly different from each other, that way you can see the segments that have a bigger chance to succeed, the segments with growth opportunities, or that match to your core competencies, or even that have the greatest profit potential. It makes it easy to identify prospects, and, if you can, divide into segments according to which key benefits they seek, you can invest your time in the one worth your time and overlook the rest.
  5. 5. Don’t stop improving your numbers The key to a good internet marketing strategy is to not just measure ROI, but keep improving it. The internet marketing is in the statistics, we need to be able to measure results. Now a days practically anything can be measured for its marketing influence, so aim for a marketing strategy that is highly lucrative, that you can repeat, reaches your target audience, and builds your brand.
  6. 6. The whole company needs to be in it The internet marketing actually goes beyond the marketing department. Your whole company needs to be a brand ambassador, and that requires more than just the marketing department. This kind of action only happen with the support from the top and from the buy-in throughout management. The companies that actually understands that introduce a clear understanding of their brand promise into each employee, what helps them make better decisions that will support the brand.
  7. 7. Know and teach the difference between environmental sustainability and greenwashing The recession put value in environmental sustainability. But as a brand owner you need to know the difference in the concepts of sustainability and Greenwashing. Consumers will continue to look for information about what a truly sustainable product is, and will be able to see through Greenwashing. Invest in learning about sustainability yourself, these better informed consumers will turn on you if you fake it, and help them to understand it to. Become the teacher of green thinking and your consumer won’t turn against you.
  8. 8. Don’t divide sales and marketing There is a division between the sales and the marketing teams in most companies, especially for the lack of understanding on how one can help the other, and that’s truly a lost opportunity. The sales people know so much about the consumer, his needs and even what he thinks about the product, that can help the marketer know the client without actually meeting him.
  9. 9. Don’t stop learning It’s not because you have a degree that you know all that has to know about internet marketing. The online world is always changing and so is the tools that you learn to use. Some things in marketing can be eternal, but many things change with every transformation of the economy, technology, demographics, and media.
  10. 10. David Dubbs Thank you

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