Big or small, urban or rural, every library has three critical aspects that will always affect customers: content, connection, and community. Learn how to harness the power of traditional and emerging content needs, face-to-face connections—whether online or in-person—and community building. Putting these 3Cs to work will help your library achieve the ultimate goal: contented customers.

1. The
Equation:
CContent+Connection+Community
=Contented
Customers
David Lee King
davidleeking.com flic.kr/p/xVf8iE

2. Content
Community
Connection

3. Content

4. stillwaterliving.com

5. flic.kr/p/qEzTQN

6. flic.kr/p/vs8Kho

10. Digital Content
flic.kr/p/6aVL6Q

12. flic.kr/p/81CZLW

14. flic.kr/p/b7stL4

15. flic.kr/p/b7stL4
flic.kr/p/dhtCtK

16. Monterey Public Library flic.kr/p/6aWUUS

17. How does this
affect customers?

18. Connection

19. flic.kr/p/75x1uc

20. flic.kr/p/6kTBez

23. Library Visits

24. tablets
desktops
mobile

26. Video on
social media

28. Call to Action (CTA)

29. Community

37. Hey …
let’s call
the library!

38. Goals…

39. Content
Community
Connection
flic.kr/p/9v71eS

40. flic.kr/p/9v71eS
I lied!

41. flic.kr/p/o7FSsb
I’m
Happy!

42. flic.kr/p/dPPrVc
people learning

43. flic.kr/p/dPPrVc
Community
Connections

44. let’s help create that!

45. davidleeking.com
Thanks!