Using computer vision and hundreds of high-powered
servers, Ditto identifies when, where and how people
use products. Now, for the first time, marketers can take advantage of the exploding visual web.
2. Every day 500m photos are shared
Ditto can “read” these photos
Dining
Recreation
Shopping
Fashion
Entertainment
300 million/day
15 million/day
42 million/day
80 million/day
4. Brand marketers relying on text based analytics are
literally missing the picture.
Ditto’s image-recognition technology reveals the
truth about how consumers actually interact with
products and brands--in the wild.
5. Brand marketers relying on text based analytics are
literally missing the picture.
Ditto’s image-recognition technology reveals the
truth about how consumers actually interact with
products and brands--in the wild.
Ditto has four services:
1) Discovers photos that brands are otherwise blind to.
2) Delivers photo analytics to see competitive trends.
3) Provides a database of influential brand-ambassadors.
4) Launch peer-to-peer photo campaigns to activate the
social networks around a brand.
18. What you can do with Photo Analytics:
FINDING INFLUENCERS
PRODUCT DISCOVERY
CAMPAIGN INSPIRATION
CUSTOMER INSIGHTS
DIGITAL ACTIVATION
SOCIAL CAMPAIGN ROI
19. “We used to Ditto to look at actual photos. We found that
Gatorade wasn’t just consumed during exercise, but by
teens during meals”
PRODUCT DISCOVERY
Creative/Marketing
20. “We used Ditto to reach out directly to influential fans
outside Harley’s core demographic--like Ashley”
FINDING INFLUENCERS
Brand & Social Media Teams
21. “A new advertising concept was sparked by looking at how
our competitor’s products were used. Cups are a messaging
canvas Dunkin can use.”
CAMPAIGN INSPIRATION
Creative/Marketing
22. “We used Ditto to land a new client, because our agency
had data about the brand that others didn’t have.”
CUSTOMER INSIGHTS
Account Planning & Strategy Teams
23. LEARN
WATCH
ATTEND
“We want Ditto to get fans to convert their friends to Red
Sox Nation. We will sell more game tickets, Red Sox
merchandise, and increase game viewership.”
DIGITAL ACTIVATION
Brand & Social Media Teams
24. “With Ditto we can evaluate how JetBlue’s
social media campaigns are performing.”
SOCIAL CAMPAIGN ROI
Analytics and Media Planning
25. 300 million/day
15 million/day
42 million/day
80 million/day
CONTENT
COMMUNITIES OF INTEREST
COMMERCE
LEARN
CALL
WATCH
CONNECT
GO
BROWSE
DONATE
Places
With a proprietary
cloud-based recognition engine
Objects
#hashtags
Captions
Logos
Faces
Ditto runs campaigns to activate social networks,
by adding actionable links to photos
26. Word-of-mouth influences friends through Instagram,
Twitter, and Facebook photos
A link is inserted under your Facebook photo
Scanning animation transition
Actions pop-up
28. Thesis
Market context
Product
Stragetic focus
IP
Team
G2M
Risks
Exit
Offering
David Rose, CEO
Harvard, Ifactory, Opholio, Viant, Ambient Devices, Vitality
Josh Wachman, President
MIT Media Lab, Disney Imagineering, WatchPoint Media, Viant, Vitality
Neil Mayle, CTO
MIT AI, Sloan, Opholio, Angel and BOD member
Amy Muntz, VP Engineering
Carnegie Mellon, Tufts, Babson MBA, Cognex, Ambient Devices, Laszlo, Nest
Phil Romanik, Chief Architect
MIT, Cognex, Orange Imagineering, Brontes/3M, Nest, Rochester Inst. Tech
Minh Phan, Software Development
MIT Artificial Intelligence Lab, General Dynamics
Jake Bailey, Head, Marketing
Emerson, WeFunder, Rite Bros Clothing
Tailor Yates, Head, Business Development
MIT Sloan School, FeedZai
Ditto has a seasoned team of image
recognition and technology experts.
30. Sinan Aral PhD
MIT, Harvard
Thesis
Market context
Product
Stragetic focus
IP
Team
G2M
Risks
Exit
Offering
Ditto’s advisors span the ad-agency world, and
social-influence researchers.
Identifying Influential and
Susceptible Members of Social
Networks- SCIENCE