Data, Analytics and the Insurance Industry
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With increasing numbers of people turning to social media to reach out to insurance companies, Security First sought a way to better manage its interactions over Facebook, Twitter, LinkedIn and email policyholders in the wake of a catastrophic event. With IBM Big Data & Analytics, Security First integrated social media responses into the claims process and documents these responses to comply with regulations. For Security First, social media is now an actionable communications channel during natural disasters.
