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Using social networks to build
your brand and media empire
AITP St. Louis
David Strom
david@strom.com
Twitter: @dstrom

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In the
beginning
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Follow these simple steps:
• Scrub session on Facebook, Web
• Start with LinkedIn and mix in others
• Develop regular habits to grow your
networks
• Add a blog, podcast or email newsletter
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Scrub session
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Don’ts
• Don’t send out mass invites to more than 30
people at once
• Don’t put non-professional items in your
status updates
• Don’t obsess about the number of
connections and build slowly over time
• Don’t just get started on the site two weeks
before you are changing jobs
• Don’t worry too much about using InMail

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Do you want your connections
visible?
• Visit this setting first!

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What is the difference?
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Privacy settings
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Ways to show your name
• Nancy Shoup, MBA
• Nancy Shoup, ace project manager
• Nancy Shoup, project manager
maven
• Nancy Shoup, project manager
professional

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Regular habits
1. Always Be Connecting
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Criteria for adding people

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2. Ask for recommendations
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Recommendations
• But I don’t know
anyone!
• Part time jobs
• Family friends,
neighbors, others who
know you well

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Endorsements
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3. Join and post on groups
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4. Make all of these regular
habits
• For new job postings on your groups
• For new connections with your network
• To tweak your profile and update your
job history
• To update your status with noteworthy
activities, meetings, content or plans

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Other social networks

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Post content regularly!
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Here are just a few
local groups

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Slideshare:
the best way to post content
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Medium
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Think about other
content sites
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Tying it all together
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My profile ‘headline’
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Should you pay for LinkedIn?
No.
• Job Seeker: $30/mo (not very
functional)
• Business Plus: $48/mo (unlimited
searches)
• Sales Navigator: $65/mo
• Recruiter Lite: $200/mo
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Good luck with your
networking!
David Strom
(314) 277-7832
david@strom.com
Twiiter: @dstrom
http://strominator.com
Slides available:
http://slideshare.net/davidstrom