How to market your book in today's social media world
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Self-published authors need to learn how to use various digital tools to help them market their books. This seminar will show you some of the more common and inexpensive ones
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How to market your book in today's social media world
- 1. How to market your book in today’s social media age David Strom SLPA July meeting http://strominator.com, @dstrom Slides available: slideshare.net/davidstrom
- 2. I wrote these books long ago
- 3. And I made this much in royalties (this slide left intentionally blank)
- 4. I write mostly magazine articles http://strominator.com 4
- 5. The old days
- 6. The really old days
- 7. http://strominator.com 7 Today’s era of book publicity
- 9. How to do this on your own • Figure out your ideal book buyer – Background info – What they want out of life – Why they will buy your book – Best way to reach them • Then learn how to use Facebook Audience Insights to segment and target your audience
- 11. Finding your best book influencers • Right kinds of people following them on social media • Often, subject matter experts • Born extroverts, unlike you • Like to be the first to know or read something
- 12. Manage your social media posts
- 13. Figure out your best keywords • Book title itself • Descriptions of your book • Good nouns to describe your content, style, category or focus • Learn how to use Google and Facebook Ads to get the best keywords that are used in searches
- 15. Buy the right domain name for your book title
- 16. Some bad domains • kygal.com • sandkinteriordesigns.com • vitaminshoppe.com • whoRepresents.com (find your legislator) • penIsland.com (custom made pens) • masterbaitonline (bait and tackle shop) • TherapistFinder (shrink locator)
- 17. Domain naming rules • Heard without having to spell it out • Shorter is always better • Two or three words concatenated • .com are best, but consider other suffixes:
- 19. Don’t buy a list of names
- 22. 22
- 23. Get exposure on other people's blogs & podcasts
- 24. http://strominator.com 24 Do’s • Follow people before trying to DM/Tweet to them • Use Twitter daily – but don’t obsess about it • Make sure you have your privacy settings the way you intended • Constantly cultivate and widen your network • Use it to explain stuff to your audience • Keep the buzz going about your book
- 25. http://strominator.com 25 Don’ts • Don’t send out mass invites to more than 30 people at once • Don’t put non-book related items in your status updates • Don’t worry about the number of followers • Build your audience slowly over time • Don’t just get started on your website/social media accounts two weeks before your book is released
- 26. Patreon.com
- 28. Useful links • https://www.socialmediaexaminer.com/how- to-develop-buyer-personas-using-facebook- insights/ (audience segmentation) • Hootsuite.com (social media posting tool) • Knowem.com (domain registration) • https://www.nytimes.com/interactive/2018/0 1/27/technology/social-media-bots.html (buying followers)
- 29. (c) 2018 David Strom Inc. http://strominator.com 29 David Strom, david@strom.com strominator.com Subscribe to my newsletter: inside.com/security These slides can be found here: http://slideshare.net/davidstrom