This high level, non-technical presentation is targeted at those who need or want to be convinced that being an active participant in the world of social networks increases your probability of finding a job in today's difficult job market.

1. SOCIAL
NETWORKING AND
THE JOB SEARCH
© July 2010
David Swinney, Social Media Specialist

2. WHO IS DAVID
SWINNEY?
 30-year veteran of Texas Instruments, with 15 years
experience in Information Technology
 Technologist
 Project Manager
 Web Content and Communications Manager
 Software Provisioning Manager
 Customer Support Specialist
 Vendor Relationship Manager
 Social Media Enthusiast
 Currently seeking opportunities to educate, train, and
support businesses in their efforts to leverage the power of
social media

3. WHAT IS SOCIAL
NETWORKING?
“Social networking is a
new means of
communicating and
sharing information
between two or more
individuals on an online
community.”
Source: Whatis.com

5. WHAT IS SOCIAL
MEDIA?
 An umbrella term which defines the various activities that
integrate technology, social interaction, and the construction of
words and pictures.
 Examples
 any website or web service that utilizes a 'social' philosophy;
includes blogs, social networks, social news, etc.
 media designed to be disseminated through social
interaction, created using highly accessible and scalable
publishing techniques.
 a work of user-created video, audio, text or multimedia
published and shared in a social environment, (e.g., blog).
 any form of online publication or presence that allows end
users to engage in multidirectional conversations in or
around the content on the website.

7. THE BIG 3 OF SOCIAL MEDIA
• 500 million users • 200+ million users • 75+ million users
• Primarily for • Personal, • Professional
personal use
business, networking
• Increasingly used
for professional information • Information
networking, sharing, and sharing
business and networking • Job postings
marketing

8. THE BIG 5 OF SOCIAL MEDIA

9. WHY SOCIAL NETWORKING MUST
BE PART OF YOUR JOB SEARCH
STRATEGY

10. SOCIAL NETWORKS …
 Give visibility
 Unlimited access to professionals
in your target audience
 Provide transparency
 Being open and honest allows you
to connect with others on common
ground
 Help you “give to get”
 Ask for help only after offering help
to others the majority of the time
 Allow “nobodies” to become
somebody
 Create and cultivate your personal
brand

11. RECRUITERS USE SOCIAL
NETWORKS
Which social networks do
recruiters use?
LinkedIn – 78%
Facebook – 55% (up
15% over 2009)
Twitter – 45% (+32%)
Blogs – 19%
YouTube – 14%
Source: Jobvite.com 2010 Social Recruiting Survey

12. HOW RECRUITERS USE SOCIAL
NETWORKS
Source: Jobvite.com 2010 Social Recruiting Survey

13. EMPLOYERS USE SOCIAL
NETWORKS
 Social networks lead all
other recruiting channels
for planned investment by
employers
 46% of respondents
plan to spend more on
social recruiting in
2010 than 2009
 36% will spend less on
job boards
 38% will spend less on
third party recruiters
and search firms
Source: Jobvite.com 2010 Social Recruiting Survey

14. EMPLOYERS USE SOCIAL
NETWORKS
 Among companies actively hiring in 2010
 92% of companies currently use or
plan to recruit using social networks
 Of this group, 86% use LinkedIn, 60%
use Facebook and 50% use Twitter
for recruiting
 In addition, 50% of hiring companies
plan to invest more in social recruiting
 36% will spend less on job boards
while only 17% will spend more on job
boards
Source: Jobvite.com 2010 Social Recruiting Survey

15. WHERE SHOULD JOB SEEKERS
FOCUS THEIR ATTENTION?
 58% of respondents
have successfully hired
through a social network
 LinkedIn is by far the
most critical social
network for job seekers
 Facebook and Twitter
are becoming more
important each year
Source: Jobvite.com 2010 Social Recruiting Survey

16. HOW TO USE LINKEDIN IN YOUR
JOB SEARCH
Create a detailed profile, including
employment (current and past),
education, industry, photo
(headshot) and websites.
Include all your resume keywords
and skills in your profile to make it
easier to find you.
Connect with people you know and
trust or have a business relationship
with and build your network. More
connections equals more
opportunities.

17. HOW TO USE LINKEDIN IN YOUR
JOB SEARCH
Get recommendations from
people you have worked with.
Use the Job Search section to
find job listings.
Follow your target companies.
Increase your visibility in LinkedIn
Answers. Respond to questions,
and ask a question if you need
information or assistance.

18. HOW TO USE FACEBOOK IN YOUR
JOB SEARCH
 Make a decision – keep Facebook social
or expand your use
 Create a simple profile (or clean up with
your existing one) with minimal graphics
and widgets.
 Create a Facebook Fan Page for your
professional brand
 Clean up your Facebook presence if
using it for professional networking

19. HOW TO USE FACEBOOK IN YOUR
JOB SEARCH
 Adjust your privacy settings as
appropriate and be careful what you post
 Share the details of your job search with
your Facebook friends
 Post content relevant to your job search
or career.
 Become a fan of (“Like”) job site pages, job
groups, and company pages
 Install job search applications to assist
you

20. HOW TO USE TWITTER IN
YOUR JOB SEARCH
 Build, enhance, promote your personal brand
 Put your elevator pitch in your bio
 Have a custom background giving more detail
about your qualifications.
 Have a link to your online resume (tools like
VisualCV can help).
 Follow known experts in your industry on Twitter.
 Tools like Twellow.com can help identify them.
 Establish yourself as an expert in your industry.
 Use your status updates to tweet about industry
topics, tips, advice.
 You don’t have to create all the content.
 You just need to be viewed as someone “in the
know”.

21. HOW TO USE TWITTER IN
YOUR JOB SEARCH
 Explore TweetMyJobs.com and subscribe
to relevant job channels
 Check out TwitJobSearch.com
(aggregator similar to Indeed.com)
 Search for recruiters in your area using
Tweepsearch.com and Twellow.com
 Let your followers know you’re searching
and what kind of job you’re looking for –
regularly

22. SOCIAL NETWORKING –
THE BOTTOM LINE
 Recruiters are promoting jobs and
looking for candidates on social networks
 Employers are looking for candidates
(and hiring!)
 A lack of social network presence may
hurt your credibility and will negatively
impact your visibility to employers
 Candidates are vetted according to their
social media profiles and content they
produce
 Participate, but be careful what you say

24. THANK YOU!
David Swinney, Social Media Specialist
david.swinney@gmail.com
214-233-5678
http://davidswinney.com
http://twitter.com/davidswinney
http://linkedin.com/in/davidswinney
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