Digital Content Marketing & Role of Curation
•
9 likes•1,140 views
A Keynote I prepared for the Indonesia's Citra Pariwara 2011. It's the biggest annual Advertising and Communication Awards Event. The topic i shared is about Digital Content Marketing, as complementary and new mix of their Digital Strategy. Some of the content I sourced it from: ContentCurationMarketing.com ; Excerpt from Helge Tenn, Kurat, Greg Verdino's Slides on "What is Content" which offers great thoughts and ideas, and as well Alchemy Content.
Recommended
More Related Content
More from David Wayne Ika (We Are HIRING)
Recently uploaded
Recently uploaded (20)
Digital Content Marketing & Role of Curation
- 3. why content strategy matters? how to approach CONTENT CURATION case studies
- 4. THERE’S A SHIFT IN THE WAY PEOPLE CONSUME INFORMATION & MEDIA BEHAVIOR
- 5. Previously Digital was all about Rich Media and Customer Participations (Web 2.0)
- 6. NOW ideas Helge Tenn
- 7. “We are not in the business of supporting media industry, we are in the business of CONNECTING with our customers” - Trevor Edwards, Nike Sr. VP Branding
- 8. people are getting annoyed by interruption And get better avoiding it technology allow new opportunity
- 9. PEOPLE WANT TO ENGAGE... With Each Other with you With Each Other ABOUT you
- 10. 5 ............ Implementations Content Strategy for Digital
- 11. who & where are they? how / where they consume how/ where they engage #1 ............ Learn Your Audience
- 12. #2 ............ Add Value, Honest, & Authentic
- 13. #3 ............ Encourage Conversation & Sharing
- 14. monitor and curate topic/ content Ready to react #4 ............ Update Regularly, Dedicated Team
- 15. what content? Infographics How-To Best Practice Guides Videos Presentation Slides Downloadable Images, FAQ Rewrite Articles Pictures
- 16. what content? CONSUMABLE INTERACTIVE CURRENT RELEVANT
- 18. #5 ............ Integrated
- 20. content curation
- 21. content curation The act of discovering, gathering, and presenting digital content that surrounds specific subject matter.
- 23. 6 reasons why curation solve content needs 1. 2. 3. Connect Added Thought Brands w/ Value Leadership Customers 4. 5. More Time 6. for Original Monetary Support Content Savings Documentation ContentCurationMarketing.com
- 24. CASE%%%%STUDY%%
- 25. CONTENT SPARKS “CONVERSATION” BECOMES CONTENT
- 31. 4 types of content marketing 1. HOT STORY 2. HOT TOPIC Curated Content/ Post on Selection of particular hottest trend, topic of the week. Comprise of 5 Selected Topic/ articles keywords/ topic. Inside this, content that’s featured on the TOP 5 will be displayed on 4 types of story of the day on content: Article, Pictures, Video, and Twitter on a particular Homepage & respective selected HOT TOPIC. 1 out of 5 is Topical Categories. available for Featured/ Promoted Generally runs up to 2-3 Topic. The category can run for thematic campaign period of days maximum annual permanent category New
- 32. 4 types of content marketing 3. STICKY NEWS 4. PROMOTED Curated Content/ Post on Selected Topic/ articles CATEGORIES LintasMe will help to create, promoting/ discussing a brand/ moderate, and populate content for product/ service featured on a new customized categories/ our ‘TERPOPULER’ page on existing categories. ie: Categories home page. Normally will last Sponsorship. Either to sponsor maximum 3 days per article existing categories, or create an entire new categories (content) Sample Past Campaign: Indosat’s * All 4 types of content marketing can SEA Games Category serve Articles, Photo,Videos content
- 33. 1 2
- 34. HOT TOPIC iPhone 4S Photo Photo Sample Topic Collections of Collections of (Keyword Selected) : iPhone 4S iPhone 4S iPhone 4S Articles on Articles on Articles on iPhone 4S iPhone 4S iPhone 4S Tweets about VIDEO of iPhone 4S iPhone 4S
- 35. Sticky news (terpopuler stream) Sticky News
- 36. Sticky news (terpopuler stream) Sticky News
- 37. BCA Sticky News
- 38. BCA Sticky News
- 39. Lintas.Me Strictly Private and Confidential
- 40. IT’S NOT MARKETING, IT’S HOW YOUR BRAND LIVES IN DIGITAL WORLD Lintas.Me Strictly Private and Confidential
- 41. BRAND VISIBILITY MEETS CONTENT VISIBILITY Lintas.Me Strictly Private and Confidential
- 42. A SOCIAL SHARING AGGREGATOR, ALL OUR CONTENTS FROM USERS POSTINGS/ SUBMIT. OR MANY CALL: USER GENERATED CONTENT Lintas.Me Strictly Private and Confidential
- 43. To enhance process of discovery, personalized platform to help readers find content & introduce relevant content Lintas.Me Strictly Private and Confidential
- 44. Lintas.Me Strictly Private and Confidential
- 45. aggregation + curation
- 47. @davidwayneika