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REVOLUTION
                          INDONESIA CONSUMER MEDIA
                                CONSUMPTION




                               @davidwayneika
                             Sr. Vice President MerahPutih Inc.
                                    CEO LintasBerita.com

Tuesday, April 19, 2011
3                 KEY
                   LEARNINGS



                          2. marketers in digital

                              3. CASE STUDY
Tuesday, April 19, 2011
3                 KEY
                   LEARNINGS
                           1. Digital shift in Indonesia
                          (and how it changes things)

                            2. marketers in digital

                                 3. CASE STUDY
Tuesday, April 19, 2011
THERE’S A
             SHIFT / REVOLUTION IN
                  THE WAY PEOPLE
            CONSUME INFORMATION
                & MEDIA BEHAVIOR
Tuesday, April 19, 2011
To find something comparable,
                           you have to go back 500 yrs to
                                        the printing press,
                                the birth of mass media....
                            Internet and Social Media are
                                 shifting the power AWAY
                             from editors, publishers, the
                                            establishment,
                            NOW it’s the PEOPLE who are
                                            taking control.




                               Rupert Murdoch

Tuesday, April 19, 2011
Tuesday, April 19, 2011
Web 2.0 & Social Media is the
democratization of information
  transforming people from
Content READERS into Content
        PUBLISHERS


                           It is the SHIFT from a ‘One-Way
                               broadcast mechanism to a
                           many to many model, rooted in
                               conversations between
                              authors, people, and peers



Tuesday, April 19, 2011
content creation
                                 vs
                          content curation/
                             aggregation

Tuesday, April 19, 2011
“In this age of information
                          overload, we need curators
                          to find, organize,
                          contextualize and
                          repackage CONTENT
                          to make it accessible to us.”




Tuesday, April 19, 2011
Tuesday, April 19, 2011
MEDIA CONSUMPTION
                           BEFORE

                          !"    !"

Tuesday, April 19, 2011
MEDIA CONSUMPTION
     MORE RECENTLY




Tuesday, April 19, 2011
MEDIA CONSUMPTION
     MORE RECENTLY




Tuesday, April 19, 2011
MEDIA CONSUMPTION
           now




Tuesday, April 19, 2011
Tuesday, April 19, 2011
Tuesday, April 19, 2011
#3 Most Visited      #2 LARGEST SEARCH
               Site in the World          ENGINE

                          TOP 7 MOST VISITED
                           SITE IN INDONESIA
Tuesday, April 19, 2011
INDONESIA DIGITAL IN NUMBERS
                34 Mil Internet        32,7 Mil Facebook
                     Users                   Users
                 (#5 in Asia)             (#2 in World)
               *Not Included 3G
                     Users
                                        2,9 Mil Bloggers
                     6,2 Mil Twitter      Indonesia is
                         Users             world’s #3
                     (#3 in World)          language

Tuesday, April 19, 2011
INDONESIA DIGITAL IN NUMBERS
                          30 Mil Internet   10,5 Mil 3G Users
                          Mobile Users         (Subscribers)
                           (All Gadgets)


                                             85 Mil GPRS
                   1 Mil Mobile
                    65                       Phone Users
                   Phones Users

Tuesday, April 19, 2011
INDONESIA: MOBILE TREND USAGE




Tuesday, April 19, 2011
SMARTPHONE WILL SURPASS FEATURE PHONE




Tuesday, April 19, 2011
Source: Research Microsoft Tag 2011
Tuesday, April 19, 2011
Source: Research Microsoft Tag 2011
Tuesday, April 19, 2011
twitter trend

                          140,000,000 TPD
                          21,000,000 TPD




Tuesday, April 19, 2011
facebook trend

                          >55% age below 25 y.o




Tuesday, April 19, 2011
Tuesday, April 19, 2011
Forget the future: Digital is the present – it’s where
consumers are!




Tuesday, April 19, 2011
NOT ONLY FREQUENT, HIGHLY ENGAGING TOO!




Tuesday, April 19, 2011
So What ?
Tuesday, April 19, 2011
So What ?




Tuesday, April 19, 2011
So What ?
                 CONSUMERS will be driving the growth of TELCO,
                    IT & Media Industry. More CONNECTED &
                 CONVENIENCE (Online, Mobile, Social Networking)




Tuesday, April 19, 2011
So What ?
                 CONSUMERS will be driving the growth of TELCO,
                    IT & Media Industry. More CONNECTED &
                 CONVENIENCE (Online, Mobile, Social Networking)

                     CONVERGENCE will bring opportunities to
                 transform classic media into new platform: Online
                                     & Mobile




Tuesday, April 19, 2011
So What ?
                 CONSUMERS will be driving the growth of TELCO,
                    IT & Media Industry. More CONNECTED &
                 CONVENIENCE (Online, Mobile, Social Networking)

                     CONVERGENCE will bring opportunities to
                 transform classic media into new platform: Online
                                     & Mobile

                    CONTENT will be crucial, especially followed by
                          CONTEXT to reach audience


Tuesday, April 19, 2011
IT’S NOT
     MARKETING, IT’S
           HOW YOUR
     BRAND LIVES IN
      DIGITAL WORLD
                          Rob Pinto

Tuesday, April 19, 2011
3                   ESSENTIAL
                     ELEMENTS
   In The Last Decade That Cause
   This Generation Shift




Tuesday, April 19, 2011
5                marketing
                  tips
   On Digital Media _SHIFT




Tuesday, April 19, 2011
1. DON’T
  Worship
  Technology
Tuesday, April 19, 2011
Cost: $137 Mil
                          Revenue: $85 Mil




Tuesday, April 19, 2011
Cost: $94 Mil
 Revenue: $340 Mil




Tuesday, April 19, 2011
Tuesday, April 19, 2011
RELEVANCY

Tuesday, April 19, 2011
2. PARADIGM
  SHIFT


                A i S AS
                    D
                          SEARCH   share
Tuesday, April 19, 2011
2. PARADIGM
  SHIFT


                A i S AS
                    D
                          SEARCH   share
Tuesday, April 19, 2011
2. PARADIGM
  SHIFT


                A i S AS
                          SEARCH   share
Tuesday, April 19, 2011
3. SELECT THE
  RIGHT TOOLS
Tuesday, April 19, 2011
4. LISTEN first
Tuesday, April 19, 2011
Tuesday, April 19, 2011
3C
Tuesday, April 19, 2011
3C
                          onnection



Tuesday, April 19, 2011
3C
                          onnection
                          onversation


Tuesday, April 19, 2011
3C
                          onnection
                          onversation
                          onversion

Tuesday, April 19, 2011
5. you’re no longer
   hold the control
Tuesday, April 19, 2011
!"#$%%%%#&'()%%


Tuesday, April 19, 2011
Tuesday, April 19, 2011
Tuesday, April 19, 2011
Tuesday, April 19, 2011
BONUS

   How digital shift education
          and research


Tuesday, April 19, 2011
BEING STUPID IN INTERNET/
               DIGITAL ERA IS JUST
                 UNACCEPTABLE
                          seriously...

Tuesday, April 19, 2011
STUPID IS A CHOICE
Tuesday, April 19, 2011
www.khanacademy.org
                          www.slideshare.net
             google & twitter search
                             newsletter

Tuesday, April 19, 2011
                                 rss
Tuesday, April 19, 2011
Tuesday, April 19, 2011
THANK YOU
                            @davidwayneika
                          www.lintasberita.com
                          www.merahputih.co.id
Tuesday, April 19, 2011

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Revolution in Digital Media Consumption

  • 1. REVOLUTION INDONESIA CONSUMER MEDIA CONSUMPTION @davidwayneika Sr. Vice President MerahPutih Inc. CEO LintasBerita.com Tuesday, April 19, 2011
  • 2. 3 KEY LEARNINGS 2. marketers in digital 3. CASE STUDY Tuesday, April 19, 2011
  • 3. 3 KEY LEARNINGS 1. Digital shift in Indonesia (and how it changes things) 2. marketers in digital 3. CASE STUDY Tuesday, April 19, 2011
  • 4. THERE’S A SHIFT / REVOLUTION IN THE WAY PEOPLE CONSUME INFORMATION & MEDIA BEHAVIOR Tuesday, April 19, 2011
  • 5. To find something comparable, you have to go back 500 yrs to the printing press, the birth of mass media.... Internet and Social Media are shifting the power AWAY from editors, publishers, the establishment, NOW it’s the PEOPLE who are taking control. Rupert Murdoch Tuesday, April 19, 2011
  • 7. Web 2.0 & Social Media is the democratization of information transforming people from Content READERS into Content PUBLISHERS It is the SHIFT from a ‘One-Way broadcast mechanism to a many to many model, rooted in conversations between authors, people, and peers Tuesday, April 19, 2011
  • 8. content creation vs content curation/ aggregation Tuesday, April 19, 2011
  • 9. “In this age of information overload, we need curators to find, organize, contextualize and repackage CONTENT to make it accessible to us.” Tuesday, April 19, 2011
  • 11. MEDIA CONSUMPTION BEFORE !" !" Tuesday, April 19, 2011
  • 12. MEDIA CONSUMPTION MORE RECENTLY Tuesday, April 19, 2011
  • 13. MEDIA CONSUMPTION MORE RECENTLY Tuesday, April 19, 2011
  • 14. MEDIA CONSUMPTION now Tuesday, April 19, 2011
  • 17. #3 Most Visited #2 LARGEST SEARCH Site in the World ENGINE TOP 7 MOST VISITED SITE IN INDONESIA Tuesday, April 19, 2011
  • 18. INDONESIA DIGITAL IN NUMBERS 34 Mil Internet 32,7 Mil Facebook Users Users (#5 in Asia) (#2 in World) *Not Included 3G Users 2,9 Mil Bloggers 6,2 Mil Twitter Indonesia is Users world’s #3 (#3 in World) language Tuesday, April 19, 2011
  • 19. INDONESIA DIGITAL IN NUMBERS 30 Mil Internet 10,5 Mil 3G Users Mobile Users (Subscribers) (All Gadgets) 85 Mil GPRS 1 Mil Mobile 65 Phone Users Phones Users Tuesday, April 19, 2011
  • 20. INDONESIA: MOBILE TREND USAGE Tuesday, April 19, 2011
  • 21. SMARTPHONE WILL SURPASS FEATURE PHONE Tuesday, April 19, 2011
  • 22. Source: Research Microsoft Tag 2011 Tuesday, April 19, 2011
  • 23. Source: Research Microsoft Tag 2011 Tuesday, April 19, 2011
  • 24. twitter trend 140,000,000 TPD 21,000,000 TPD Tuesday, April 19, 2011
  • 25. facebook trend >55% age below 25 y.o Tuesday, April 19, 2011
  • 27. Forget the future: Digital is the present – it’s where consumers are! Tuesday, April 19, 2011
  • 28. NOT ONLY FREQUENT, HIGHLY ENGAGING TOO! Tuesday, April 19, 2011
  • 29. So What ? Tuesday, April 19, 2011
  • 30. So What ? Tuesday, April 19, 2011
  • 31. So What ? CONSUMERS will be driving the growth of TELCO, IT & Media Industry. More CONNECTED & CONVENIENCE (Online, Mobile, Social Networking) Tuesday, April 19, 2011
  • 32. So What ? CONSUMERS will be driving the growth of TELCO, IT & Media Industry. More CONNECTED & CONVENIENCE (Online, Mobile, Social Networking) CONVERGENCE will bring opportunities to transform classic media into new platform: Online & Mobile Tuesday, April 19, 2011
  • 33. So What ? CONSUMERS will be driving the growth of TELCO, IT & Media Industry. More CONNECTED & CONVENIENCE (Online, Mobile, Social Networking) CONVERGENCE will bring opportunities to transform classic media into new platform: Online & Mobile CONTENT will be crucial, especially followed by CONTEXT to reach audience Tuesday, April 19, 2011
  • 34. IT’S NOT MARKETING, IT’S HOW YOUR BRAND LIVES IN DIGITAL WORLD Rob Pinto Tuesday, April 19, 2011
  • 35. 3 ESSENTIAL ELEMENTS In The Last Decade That Cause This Generation Shift Tuesday, April 19, 2011
  • 36. 5 marketing tips On Digital Media _SHIFT Tuesday, April 19, 2011
  • 37. 1. DON’T Worship Technology Tuesday, April 19, 2011
  • 38. Cost: $137 Mil Revenue: $85 Mil Tuesday, April 19, 2011
  • 39. Cost: $94 Mil Revenue: $340 Mil Tuesday, April 19, 2011
  • 42. 2. PARADIGM SHIFT A i S AS D SEARCH share Tuesday, April 19, 2011
  • 43. 2. PARADIGM SHIFT A i S AS D SEARCH share Tuesday, April 19, 2011
  • 44. 2. PARADIGM SHIFT A i S AS SEARCH share Tuesday, April 19, 2011
  • 45. 3. SELECT THE RIGHT TOOLS Tuesday, April 19, 2011
  • 46. 4. LISTEN first Tuesday, April 19, 2011
  • 49. 3C onnection Tuesday, April 19, 2011
  • 50. 3C onnection onversation Tuesday, April 19, 2011
  • 51. 3C onnection onversation onversion Tuesday, April 19, 2011
  • 52. 5. you’re no longer hold the control Tuesday, April 19, 2011
  • 57. BONUS How digital shift education and research Tuesday, April 19, 2011
  • 58. BEING STUPID IN INTERNET/ DIGITAL ERA IS JUST UNACCEPTABLE seriously... Tuesday, April 19, 2011
  • 59. STUPID IS A CHOICE Tuesday, April 19, 2011
  • 60. www.khanacademy.org www.slideshare.net google & twitter search newsletter Tuesday, April 19, 2011 rss
  • 63. THANK YOU @davidwayneika www.lintasberita.com www.merahputih.co.id Tuesday, April 19, 2011