A quick overview seminar material on Indonesia's Revolution (Shift) in Digital Media Consumption. It talks a bit about how the shift in digital consumption takes place in Indonesia, some stats and data on Indonesia's Internet updates. How this effects for marketers.
1. REVOLUTION
INDONESIA CONSUMER MEDIA
CONSUMPTION
@davidwayneika
Sr. Vice President MerahPutih Inc.
CEO LintasBerita.com
Tuesday, April 19, 2011
2. 3 KEY
LEARNINGS
2. marketers in digital
3. CASE STUDY
Tuesday, April 19, 2011
3. 3 KEY
LEARNINGS
1. Digital shift in Indonesia
(and how it changes things)
2. marketers in digital
3. CASE STUDY
Tuesday, April 19, 2011
4. THERE’S A
SHIFT / REVOLUTION IN
THE WAY PEOPLE
CONSUME INFORMATION
& MEDIA BEHAVIOR
Tuesday, April 19, 2011
5. To find something comparable,
you have to go back 500 yrs to
the printing press,
the birth of mass media....
Internet and Social Media are
shifting the power AWAY
from editors, publishers, the
establishment,
NOW it’s the PEOPLE who are
taking control.
Rupert Murdoch
Tuesday, April 19, 2011
7. Web 2.0 & Social Media is the
democratization of information
transforming people from
Content READERS into Content
PUBLISHERS
It is the SHIFT from a ‘One-Way
broadcast mechanism to a
many to many model, rooted in
conversations between
authors, people, and peers
Tuesday, April 19, 2011
8. content creation
vs
content curation/
aggregation
Tuesday, April 19, 2011
9. “In this age of information
overload, we need curators
to find, organize,
contextualize and
repackage CONTENT
to make it accessible to us.”
Tuesday, April 19, 2011
17. #3 Most Visited #2 LARGEST SEARCH
Site in the World ENGINE
TOP 7 MOST VISITED
SITE IN INDONESIA
Tuesday, April 19, 2011
18. INDONESIA DIGITAL IN NUMBERS
34 Mil Internet 32,7 Mil Facebook
Users Users
(#5 in Asia) (#2 in World)
*Not Included 3G
Users
2,9 Mil Bloggers
6,2 Mil Twitter Indonesia is
Users world’s #3
(#3 in World) language
Tuesday, April 19, 2011
19. INDONESIA DIGITAL IN NUMBERS
30 Mil Internet 10,5 Mil 3G Users
Mobile Users (Subscribers)
(All Gadgets)
85 Mil GPRS
1 Mil Mobile
65 Phone Users
Phones Users
Tuesday, April 19, 2011
31. So What ?
CONSUMERS will be driving the growth of TELCO,
IT & Media Industry. More CONNECTED &
CONVENIENCE (Online, Mobile, Social Networking)
Tuesday, April 19, 2011
32. So What ?
CONSUMERS will be driving the growth of TELCO,
IT & Media Industry. More CONNECTED &
CONVENIENCE (Online, Mobile, Social Networking)
CONVERGENCE will bring opportunities to
transform classic media into new platform: Online
& Mobile
Tuesday, April 19, 2011
33. So What ?
CONSUMERS will be driving the growth of TELCO,
IT & Media Industry. More CONNECTED &
CONVENIENCE (Online, Mobile, Social Networking)
CONVERGENCE will bring opportunities to
transform classic media into new platform: Online
& Mobile
CONTENT will be crucial, especially followed by
CONTEXT to reach audience
Tuesday, April 19, 2011
34. IT’S NOT
MARKETING, IT’S
HOW YOUR
BRAND LIVES IN
DIGITAL WORLD
Rob Pinto
Tuesday, April 19, 2011
35. 3 ESSENTIAL
ELEMENTS
In The Last Decade That Cause
This Generation Shift
Tuesday, April 19, 2011
36. 5 marketing
tips
On Digital Media _SHIFT
Tuesday, April 19, 2011
37. 1. DON’T
Worship
Technology
Tuesday, April 19, 2011