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@davidwayneika
Sunday, July 10, 11
Social media for
                                     marketing
                             tools & application

                      social meets customer care

                                    case studies
Sunday, July 10, 11
Sunday, July 10, 11
5
                 ............
            Implementations
              Social Media
                    for
                Business

Sunday, July 10, 11
#1
        Establish
        GOALS
            (Be Specific)
                      .............
Sunday, July 10, 11
Sunday, July 10, 11
#2
     Listening
                      .............



 Tweet Alarm
 twilert
  brand watch
  social mention
  open book
Sunday, July 10, 11
Sunday, July 10, 11
Sunday, July 10, 11
Sunday, July 10, 11
who & where are they?
personality
how / where they
consume
how/ where they
engage                Learn About Your
                             Audience
Sunday, July 10, 11
#3
                      Build Your
                        Plan
                         .............

Sunday, July 10, 11
SELECT
YOUR TOOLS

                      ask 3 questions:

                      target audience
                       digital assets
                                 C.T.A
Sunday, July 10, 11
#4
                      Engage!
                        .............




Sunday, July 10, 11
3C
                      onnection
                      onversation
                      onversion

Sunday, July 10, 11
#5
                      Analyze &
                      Optimize
                         .............
Sunday, July 10, 11
How to start ?
                      what to tweet ?
 Source: EzinesArticle.com
Sunday, July 10, 11
How to start ?
 • Start by following the best in your field.
 • Promote and tell people your Twitter ID and ask them to follow you.
 • Include a Follow Me link in all your emails, on your website and
   Facebook pages.
 • Join in conversations. Reply & Retweet tweets that relevant to your
   business.
 • When someone follows you, send a thank you with their name in it
   and follow them back
 • Post comments on others blogs, intelligent comments that pertain to
   the conversation. This will encourage others to visit your site and in
   turn your Twitter page.

Sunday, July 10, 11
what to tweet ?
30% Other People's stuff. Retweets of followers, Retweet big names, quotes,
links to great articles.
30% Funny stuff, motivational quotes, links to interesting blogs and articles (non
business).
30% Your Stuff. Not selling, but about you and your likes, what you do, who you
are.
10 % Your Promotions. What your offering.


Sunday, July 10, 11
tools & applications




Sunday, July 10, 11
owned               paid         earned
Brand & Product              online ads    social media
    Website
 (+ Mobile Site)             mobile ads       wom

 Digital Content                SEM        user forum

                      Blog   sponsorship     news, pr

  Customer Care                              blogger
                                           relationship

Sunday, July 10, 11
update        rss          listen
    tweetdeck         tweetake      tweet grid
     co-tweet         muckrack     tweet alarm
   twitter feed        addthis       twilert
  intense debate        alltop     brandwatch
    friendfeed        lintas.me   social mention
                                    open book
                                    refollow
                                     twellow
                                     monittor


Sunday, July 10, 11
Sunday, July 10, 11
Sunday, July 10, 11
the world of social media is being shaped and re-
        shaped everyday. There are no perfect solution
                   in social media space. so....
        the key thing is to try things, make mistakes and
                   learn from that mistakes.

            if you want to improve your customer care,
           sales, increase market positioning, etc... social
                           media is a must     Embrace!
                                                       or
                                             Be Taken Over
                                                   .............


Sunday, July 10, 11
Sunday, July 10, 11
why social media matters to
customer care?

your customer is talking
social media has empowers everyone to speak

customer care need to embrace this space

get closer, spot trends, identify influencers



Sunday, July 10, 11
Source: Right Now Technologies




Sunday, July 10, 11
5              guidelines for social
                  customer care   Source: Right Now Technologies




Sunday, July 10, 11
Sunday, July 10, 11
Sunday, July 10, 11
Sunday, July 10, 11
Sunday, July 10, 11
CASE%%%%STUDY%%


Sunday, July 10, 11
Sunday, July 10, 11
CASE%%%%STUDY%%


Sunday, July 10, 11
Sunday, July 10, 11
Sunday, July 10, 11
Sunday, July 10, 11
@davidwayneika
Sunday, July 10, 11

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Social Media For Marketing and Customer Care

  • 2. Social media for marketing tools & application social meets customer care case studies Sunday, July 10, 11
  • 4. 5 ............ Implementations Social Media for Business Sunday, July 10, 11
  • 5. #1 Establish GOALS (Be Specific) ............. Sunday, July 10, 11
  • 7. #2 Listening ............. Tweet Alarm twilert brand watch social mention open book Sunday, July 10, 11
  • 11. who & where are they? personality how / where they consume how/ where they engage Learn About Your Audience Sunday, July 10, 11
  • 12. #3 Build Your Plan ............. Sunday, July 10, 11
  • 13. SELECT YOUR TOOLS ask 3 questions: target audience digital assets C.T.A Sunday, July 10, 11
  • 14. #4 Engage! ............. Sunday, July 10, 11
  • 15. 3C onnection onversation onversion Sunday, July 10, 11
  • 16. #5 Analyze & Optimize ............. Sunday, July 10, 11
  • 17. How to start ? what to tweet ? Source: EzinesArticle.com Sunday, July 10, 11
  • 18. How to start ? • Start by following the best in your field. • Promote and tell people your Twitter ID and ask them to follow you. • Include a Follow Me link in all your emails, on your website and Facebook pages. • Join in conversations. Reply & Retweet tweets that relevant to your business. • When someone follows you, send a thank you with their name in it and follow them back • Post comments on others blogs, intelligent comments that pertain to the conversation. This will encourage others to visit your site and in turn your Twitter page. Sunday, July 10, 11
  • 19. what to tweet ? 30% Other People's stuff. Retweets of followers, Retweet big names, quotes, links to great articles. 30% Funny stuff, motivational quotes, links to interesting blogs and articles (non business). 30% Your Stuff. Not selling, but about you and your likes, what you do, who you are. 10 % Your Promotions. What your offering. Sunday, July 10, 11
  • 21. owned paid earned Brand & Product online ads social media Website (+ Mobile Site) mobile ads wom Digital Content SEM user forum Blog sponsorship news, pr Customer Care blogger relationship Sunday, July 10, 11
  • 22. update rss listen tweetdeck tweetake tweet grid co-tweet muckrack tweet alarm twitter feed addthis twilert intense debate alltop brandwatch friendfeed lintas.me social mention open book refollow twellow monittor Sunday, July 10, 11
  • 25. the world of social media is being shaped and re- shaped everyday. There are no perfect solution in social media space. so.... the key thing is to try things, make mistakes and learn from that mistakes. if you want to improve your customer care, sales, increase market positioning, etc... social media is a must Embrace! or Be Taken Over ............. Sunday, July 10, 11
  • 27. why social media matters to customer care? your customer is talking social media has empowers everyone to speak customer care need to embrace this space get closer, spot trends, identify influencers Sunday, July 10, 11
  • 28. Source: Right Now Technologies Sunday, July 10, 11
  • 29. 5 guidelines for social customer care Source: Right Now Technologies Sunday, July 10, 11