4. Audience: Committed
Online In the Real World
Characteristics
Actions
Message
What do they get?
How do they
climb the
pyramid?
5.
6. Audience: Committed
Online In the Real World
Builds mobile
Characteristics Loves PhoneGap
apps regularly
Active in the Uses PhoneGap
Actions
Google group over other tools
Become a core Develop
Message
contributor PhoneGap
Recognition on Invited to present
What do they get? the blog and soc at conferences,
meds etc.
How do they Writes tutorials, Run a PhoneGap
climb the etc. meetup
pyramid?
7. Custom Asks for Each Audience
Segment
Find us on Facebook
Make product recommendations
Create an account
Core
Share with friends
Committed
Recommend to others
Congregation
Sign the petition
Community
Write a product review
Crowd
Buy