SlideShare a Scribd company logo
1 of 42
Social Media Marketing 101 Darren Barefoot, Capulet
In terms of vampires and werewolves, which team are you on? Team Edward Team Jacob Team Bella Team Buffy I prefer zombies
Are you on the following social networks? Facebook Facebook and Twitter Facebook, Twitter and LinkedIn None of the above
Have you ever edited a Wikipedia article? Yes No
Ice cream and flowers What is social media?
Here come the abstract nouns Seven principles of social media
I was told there would be no math Does the social web matter?
What fraction of the Canada's online population has a Facebook profile? 20% 35% 50% 65%
Really, it’s not a dirty word What is social media marketing?
Using these channels to communicate and influence
Two ungulates, a crowd and a Tim Hortons Four essential lessons
http://tinyurl.com/smm101
Social Media Marketing for Nutritionists - Nutrition File

More Related Content

Viewers also liked

Lululemon marketing plan revised
Lululemon marketing plan   revisedLululemon marketing plan   revised
Lululemon marketing plan revised
kcbanks91
 
10 step marketing plan for the generics pharmacy
10 step marketing plan for the generics pharmacy10 step marketing plan for the generics pharmacy
10 step marketing plan for the generics pharmacy
mycx
 

Viewers also liked (13)

When Nutrition Meets Marketing: Registered Dietitians in PR Agencies
When Nutrition Meets Marketing: Registered Dietitians in PR AgenciesWhen Nutrition Meets Marketing: Registered Dietitians in PR Agencies
When Nutrition Meets Marketing: Registered Dietitians in PR Agencies
 
Marketing Plans for Product Managers Dr. Zubair Ali
Marketing Plans for Product Managers  Dr. Zubair AliMarketing Plans for Product Managers  Dr. Zubair Ali
Marketing Plans for Product Managers Dr. Zubair Ali
 
2014 APAC Consumer Health SMR Summary by IMS Health
2014 APAC Consumer Health SMR Summary by IMS Health2014 APAC Consumer Health SMR Summary by IMS Health
2014 APAC Consumer Health SMR Summary by IMS Health
 
Global OTC Market
Global OTC MarketGlobal OTC Market
Global OTC Market
 
Global and Asia-Pacific Trends in OTC (3rd Annual OTC Pharma Asia Conference ...
Global and Asia-Pacific Trends in OTC (3rd Annual OTC Pharma Asia Conference ...Global and Asia-Pacific Trends in OTC (3rd Annual OTC Pharma Asia Conference ...
Global and Asia-Pacific Trends in OTC (3rd Annual OTC Pharma Asia Conference ...
 
Lululemon marketing plan revised
Lululemon marketing plan   revisedLululemon marketing plan   revised
Lululemon marketing plan revised
 
Marketing strategies that help pharmacists compete
Marketing strategies that  help pharmacists competeMarketing strategies that  help pharmacists compete
Marketing strategies that help pharmacists compete
 
Cold, Cough, Flu Shopper Insights [SURVEY]
Cold, Cough, Flu Shopper Insights [SURVEY]Cold, Cough, Flu Shopper Insights [SURVEY]
Cold, Cough, Flu Shopper Insights [SURVEY]
 
10 step marketing plan for the generics pharmacy
10 step marketing plan for the generics pharmacy10 step marketing plan for the generics pharmacy
10 step marketing plan for the generics pharmacy
 
Global vitamins market
Global vitamins marketGlobal vitamins market
Global vitamins market
 
Mechanism of cough
Mechanism of coughMechanism of cough
Mechanism of cough
 
Approach to cough
Approach to coughApproach to cough
Approach to cough
 
Cough
CoughCough
Cough
 

Similar to Social Media Marketing for Nutritionists - Nutrition File

Social Media and Nonprofits
Social Media and NonprofitsSocial Media and Nonprofits
Social Media and Nonprofits
Tracy L. Murray
 
social recruiting summit - minneapolis - quick hit
social recruiting summit - minneapolis - quick hitsocial recruiting summit - minneapolis - quick hit
social recruiting summit - minneapolis - quick hit
Jessica Lee
 
Social Media For Job Search
Social Media For Job SearchSocial Media For Job Search
Social Media For Job Search
Cindy Ludford
 
Social Media Strategy Personal And Professional 01 20 10
Social Media Strategy Personal And Professional  01 20 10Social Media Strategy Personal And Professional  01 20 10
Social Media Strategy Personal And Professional 01 20 10
Anne Theis
 
Why Give a Tweet
Why Give a TweetWhy Give a Tweet
Why Give a Tweet
churchjuice
 
Year here Fellows - digital media and communications
Year here Fellows - digital media and communicationsYear here Fellows - digital media and communications
Year here Fellows - digital media and communications
Tom Doust
 
Global Washington
Global WashingtonGlobal Washington
Global Washington
Beth Kanter
 

Similar to Social Media Marketing for Nutritionists - Nutrition File (20)

S Hresentation Iocial Pedia N4a
S  Hresentation Iocial  Pedia N4aS  Hresentation Iocial  Pedia N4a
S Hresentation Iocial Pedia N4a
 
Social Media and Nonprofits
Social Media and NonprofitsSocial Media and Nonprofits
Social Media and Nonprofits
 
social recruiting summit - minneapolis - quick hit
social recruiting summit - minneapolis - quick hitsocial recruiting summit - minneapolis - quick hit
social recruiting summit - minneapolis - quick hit
 
Facebook for Businesses
Facebook for BusinessesFacebook for Businesses
Facebook for Businesses
 
Social media to reach clients
Social media to reach clientsSocial media to reach clients
Social media to reach clients
 
Verve In Bloom Social Media Basics
Verve In Bloom Social Media BasicsVerve In Bloom Social Media Basics
Verve In Bloom Social Media Basics
 
How to Effectively Rock Social Media
How to Effectively Rock Social MediaHow to Effectively Rock Social Media
How to Effectively Rock Social Media
 
Ttia Summit Ppt
Ttia Summit PptTtia Summit Ppt
Ttia Summit Ppt
 
Social Media For Job Search
Social Media For Job SearchSocial Media For Job Search
Social Media For Job Search
 
Social Media for Nonprofit Leaders
Social Media for Nonprofit LeadersSocial Media for Nonprofit Leaders
Social Media for Nonprofit Leaders
 
A Debate on Social Media Challenges
A Debate on Social Media ChallengesA Debate on Social Media Challenges
A Debate on Social Media Challenges
 
Social Media Strategy Personal And Professional 01 20 10
Social Media Strategy Personal And Professional  01 20 10Social Media Strategy Personal And Professional  01 20 10
Social Media Strategy Personal And Professional 01 20 10
 
Why Give a Tweet
Why Give a TweetWhy Give a Tweet
Why Give a Tweet
 
Social Media101 V5
Social Media101 V5Social Media101 V5
Social Media101 V5
 
Social Media 101 for Parents: Do you know where your children are?
Social Media 101 for Parents:  Do you know where your children are?Social Media 101 for Parents:  Do you know where your children are?
Social Media 101 for Parents: Do you know where your children are?
 
Curate training digital generation
Curate training digital generationCurate training digital generation
Curate training digital generation
 
Year here Fellows - digital media and communications
Year here Fellows - digital media and communicationsYear here Fellows - digital media and communications
Year here Fellows - digital media and communications
 
Rise of the Silver Surfer - Opening the Closet on Aging - November 28, 2011
Rise of the Silver Surfer - Opening the Closet on Aging - November 28, 2011Rise of the Silver Surfer - Opening the Closet on Aging - November 28, 2011
Rise of the Silver Surfer - Opening the Closet on Aging - November 28, 2011
 
Trust for London social media training day slides
Trust for London social media training day slides Trust for London social media training day slides
Trust for London social media training day slides
 
Global Washington
Global WashingtonGlobal Washington
Global Washington
 

More from Darren Barefoot

SaskCulture Annual Gathering Keynote
SaskCulture Annual Gathering KeynoteSaskCulture Annual Gathering Keynote
SaskCulture Annual Gathering Keynote
Darren Barefoot
 
Social Media Marketing for Startups (New Ventures BC Talk)
Social Media Marketing for Startups (New Ventures BC Talk)Social Media Marketing for Startups (New Ventures BC Talk)
Social Media Marketing for Startups (New Ventures BC Talk)
Darren Barefoot
 

More from Darren Barefoot (19)

Slides from Remarkables talk at Activate 2018
Slides from Remarkables talk at Activate 2018Slides from Remarkables talk at Activate 2018
Slides from Remarkables talk at Activate 2018
 
Engaging the World: The Paris Climate Talks
Engaging the World: The Paris Climate TalksEngaging the World: The Paris Climate Talks
Engaging the World: The Paris Climate Talks
 
Digital Non-Profit Conference on Paris Climate Talks
Digital Non-Profit Conference on Paris Climate TalksDigital Non-Profit Conference on Paris Climate Talks
Digital Non-Profit Conference on Paris Climate Talks
 
Heartbeats and Remarkables for NetSquared Victoria
Heartbeats and Remarkables for NetSquared VictoriaHeartbeats and Remarkables for NetSquared Victoria
Heartbeats and Remarkables for NetSquared Victoria
 
Why we live the quantified life
Why we live the quantified lifeWhy we live the quantified life
Why we live the quantified life
 
Photos of Galiano Island
Photos of Galiano IslandPhotos of Galiano Island
Photos of Galiano Island
 
How NGOs win on Facebook, Net Tuesday edition
How NGOs win on Facebook, Net Tuesday editionHow NGOs win on Facebook, Net Tuesday edition
How NGOs win on Facebook, Net Tuesday edition
 
How NGOs win on Facebook
How NGOs win on FacebookHow NGOs win on Facebook
How NGOs win on Facebook
 
Engagement Strategies for the HTCE
Engagement Strategies for the HTCEEngagement Strategies for the HTCE
Engagement Strategies for the HTCE
 
Social Media for Social Good at Hive Vancouver
Social Media for Social Good at Hive VancouverSocial Media for Social Good at Hive Vancouver
Social Media for Social Good at Hive Vancouver
 
SaskCulture Annual Gathering Keynote
SaskCulture Annual Gathering KeynoteSaskCulture Annual Gathering Keynote
SaskCulture Annual Gathering Keynote
 
How nonprofits win with word of mouth marketing
How nonprofits win with word of mouth marketing How nonprofits win with word of mouth marketing
How nonprofits win with word of mouth marketing
 
The Remarkables - Barefoot and Silberman
The Remarkables - Barefoot and SilbermanThe Remarkables - Barefoot and Silberman
The Remarkables - Barefoot and Silberman
 
Social Media Marketing Objectives
Social Media Marketing Objectives Social Media Marketing Objectives
Social Media Marketing Objectives
 
Seven Deadly Sins: Lessons for Avoiding Social Media Disasters
Seven Deadly Sins: Lessons for Avoiding Social Media DisastersSeven Deadly Sins: Lessons for Avoiding Social Media Disasters
Seven Deadly Sins: Lessons for Avoiding Social Media Disasters
 
Social Media Marketing for Startups (New Ventures BC Talk)
Social Media Marketing for Startups (New Ventures BC Talk)Social Media Marketing for Startups (New Ventures BC Talk)
Social Media Marketing for Startups (New Ventures BC Talk)
 
1100 Stacies
1100 Stacies1100 Stacies
1100 Stacies
 
Doc Train West One
Doc Train West OneDoc Train West One
Doc Train West One
 
5 Blogging Parables
5 Blogging Parables5 Blogging Parables
5 Blogging Parables
 

Recently uploaded

Why Teams call analytics are critical to your entire business
Why Teams call analytics are critical to your entire businessWhy Teams call analytics are critical to your entire business
Why Teams call analytics are critical to your entire business
panagenda
 
Architecting Cloud Native Applications
Architecting Cloud Native ApplicationsArchitecting Cloud Native Applications
Architecting Cloud Native Applications
WSO2
 

Recently uploaded (20)

Navi Mumbai Call Girls 🥰 8617370543 Service Offer VIP Hot Model
Navi Mumbai Call Girls 🥰 8617370543 Service Offer VIP Hot ModelNavi Mumbai Call Girls 🥰 8617370543 Service Offer VIP Hot Model
Navi Mumbai Call Girls 🥰 8617370543 Service Offer VIP Hot Model
 
ProductAnonymous-April2024-WinProductDiscovery-MelissaKlemke
ProductAnonymous-April2024-WinProductDiscovery-MelissaKlemkeProductAnonymous-April2024-WinProductDiscovery-MelissaKlemke
ProductAnonymous-April2024-WinProductDiscovery-MelissaKlemke
 
Artificial Intelligence Chap.5 : Uncertainty
Artificial Intelligence Chap.5 : UncertaintyArtificial Intelligence Chap.5 : Uncertainty
Artificial Intelligence Chap.5 : Uncertainty
 
TrustArc Webinar - Stay Ahead of US State Data Privacy Law Developments
TrustArc Webinar - Stay Ahead of US State Data Privacy Law DevelopmentsTrustArc Webinar - Stay Ahead of US State Data Privacy Law Developments
TrustArc Webinar - Stay Ahead of US State Data Privacy Law Developments
 
AWS Community Day CPH - Three problems of Terraform
AWS Community Day CPH - Three problems of TerraformAWS Community Day CPH - Three problems of Terraform
AWS Community Day CPH - Three problems of Terraform
 
Connector Corner: Accelerate revenue generation using UiPath API-centric busi...
Connector Corner: Accelerate revenue generation using UiPath API-centric busi...Connector Corner: Accelerate revenue generation using UiPath API-centric busi...
Connector Corner: Accelerate revenue generation using UiPath API-centric busi...
 
Automating Google Workspace (GWS) & more with Apps Script
Automating Google Workspace (GWS) & more with Apps ScriptAutomating Google Workspace (GWS) & more with Apps Script
Automating Google Workspace (GWS) & more with Apps Script
 
Why Teams call analytics are critical to your entire business
Why Teams call analytics are critical to your entire businessWhy Teams call analytics are critical to your entire business
Why Teams call analytics are critical to your entire business
 
Polkadot JAM Slides - Token2049 - By Dr. Gavin Wood
Polkadot JAM Slides - Token2049 - By Dr. Gavin WoodPolkadot JAM Slides - Token2049 - By Dr. Gavin Wood
Polkadot JAM Slides - Token2049 - By Dr. Gavin Wood
 
Manulife - Insurer Transformation Award 2024
Manulife - Insurer Transformation Award 2024Manulife - Insurer Transformation Award 2024
Manulife - Insurer Transformation Award 2024
 
Apidays New York 2024 - The Good, the Bad and the Governed by David O'Neill, ...
Apidays New York 2024 - The Good, the Bad and the Governed by David O'Neill, ...Apidays New York 2024 - The Good, the Bad and the Governed by David O'Neill, ...
Apidays New York 2024 - The Good, the Bad and the Governed by David O'Neill, ...
 
2024: Domino Containers - The Next Step. News from the Domino Container commu...
2024: Domino Containers - The Next Step. News from the Domino Container commu...2024: Domino Containers - The Next Step. News from the Domino Container commu...
2024: Domino Containers - The Next Step. News from the Domino Container commu...
 
GenAI Risks & Security Meetup 01052024.pdf
GenAI Risks & Security Meetup 01052024.pdfGenAI Risks & Security Meetup 01052024.pdf
GenAI Risks & Security Meetup 01052024.pdf
 
Exploring the Future Potential of AI-Enabled Smartphone Processors
Exploring the Future Potential of AI-Enabled Smartphone ProcessorsExploring the Future Potential of AI-Enabled Smartphone Processors
Exploring the Future Potential of AI-Enabled Smartphone Processors
 
Axa Assurance Maroc - Insurer Innovation Award 2024
Axa Assurance Maroc - Insurer Innovation Award 2024Axa Assurance Maroc - Insurer Innovation Award 2024
Axa Assurance Maroc - Insurer Innovation Award 2024
 
Apidays New York 2024 - Scaling API-first by Ian Reasor and Radu Cotescu, Adobe
Apidays New York 2024 - Scaling API-first by Ian Reasor and Radu Cotescu, AdobeApidays New York 2024 - Scaling API-first by Ian Reasor and Radu Cotescu, Adobe
Apidays New York 2024 - Scaling API-first by Ian Reasor and Radu Cotescu, Adobe
 
Apidays New York 2024 - The value of a flexible API Management solution for O...
Apidays New York 2024 - The value of a flexible API Management solution for O...Apidays New York 2024 - The value of a flexible API Management solution for O...
Apidays New York 2024 - The value of a flexible API Management solution for O...
 
"I see eyes in my soup": How Delivery Hero implemented the safety system for ...
"I see eyes in my soup": How Delivery Hero implemented the safety system for ..."I see eyes in my soup": How Delivery Hero implemented the safety system for ...
"I see eyes in my soup": How Delivery Hero implemented the safety system for ...
 
Architecting Cloud Native Applications
Architecting Cloud Native ApplicationsArchitecting Cloud Native Applications
Architecting Cloud Native Applications
 
Mastering MySQL Database Architecture: Deep Dive into MySQL Shell and MySQL R...
Mastering MySQL Database Architecture: Deep Dive into MySQL Shell and MySQL R...Mastering MySQL Database Architecture: Deep Dive into MySQL Shell and MySQL R...
Mastering MySQL Database Architecture: Deep Dive into MySQL Shell and MySQL R...
 

Social Media Marketing for Nutritionists - Nutrition File