Over the past year, LinkedIn has implemented several major updates that should transform the way you market your Pharma business and develop your personal profile. Within just 60 minutes, − Discover how LinkedIn have just made lead generation even easier! − Explore LinkedIn's new tool for creating and sharing content − Understand how to segment your products and services for different audiences − Learn how to leverage LinkedIn's revamped mobile app − Find out how to measure the success of your content marketing on LinkedIn in one easy step Who Is This Webinar Intended For? Directors of Marketing, Communications, Business Development, CEOs, owners, general managers and Commercial Directors at companies in, or selling into the Pharmaceutical industry. Presenters: Lucy Muniz, owner of PharmaMKT, LinkedIn's first and largest group for Pharma marketers Miriam Shaviv, Director of Content at Brainstorm Digital, a London-based digital agency that helps Pharma consultants, suppliers and recruiters find new business online What attendees on previous webinars have said: “Thank you very much for providing us this very insightful, informative, and easy to practise webinar on how to enhance our marketing and LinkedIn skills!” - Nagesh Ramamurthy, Cedegim “Thank you very much for providing this webinar. I found it really helpful and well structured” - Corinna König-Wildföerster, Lonza