Social Media: Twitter, Facebook, LinkedIn DMA Orange County June 9, 2009. 96 Attendees. Basic of Social Media for Business, Key Dos and Key Don'ts; How to Effectively Use Social Media for Business Gain

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3. What Is Social Media?
social media is basically a
conversation
social
media
hi What’s up?
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4. Users Control
Users Influence
Users Expect
Accessible, Authentic, Transparent...
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5. Consumers Use Networks Such As
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6. Who is in this Conversation?
1. Spectators – Watch, Read, Listen 69%
2. Influencers – Involved & Contribute
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7. Effective Social Media Optimization
What’s in it for YOU.
Increase
Promote
Brand
Products
Awareness
Promote Get Indexed
Services Quickly
Dominate The
Search Engines
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8. 5 reasons why….
SMO is GOOD for YOU?
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9. Why is SMO Good for YOU?
#1
Search Engine Rankings
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10. Why is SMO GOOD for YOU
#2
Public Relations
Web 1.0 Web 2.0
Static, standard Interactive
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11. Why is SMO GOOD for YOU
#3
Value-Rich Content
Web 1.0 Web 2.0
None Most
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12. Why is SMO GOOD for YOU
#4
Link Building
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13. Why is SMO GOOD for YOU
#5
Customer Service & Retention:
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14. Case Study:
How the Largest Campaign in
the US History Won
using
Social Media Page: 14

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18. You + SMO = More Touch Points
• Where is the your Group?
• Why Not have a Page?
• Start a Social Networking Site
• Start a Blog
• “Tweet” on
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19. TheOpportunity
Come Join The Conversation
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21. 6 Ways to Generate Leads with LinkedIn and Facebook:
1. Selectively Connect with existing relationships and
thought leaders
2. Strategically Join appropriate groups
3. Ask Questions
4. Answer Questions
5. Give free stuff: Webinar, white papers.
6. Help others
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22. What are the Top Mistakes Using Social Media:
1. Using SM as a Business Model by Itself
2. Not Having a Plan
• Using the Wrong Sites or Wrong Purpose
• Overuse
3. Failure to Measure Results
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23. What are the Companies and Industries Where
Social Media is Working Best?
1. Major Corporations & Brands
2. Politics
3. Small & Mediums businesses
4. Experts in their fields
5. Network marketing
6. Human Resources
7. Promotion – Live Events
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24. What are the Top Misconceptions about using
Facebook and LinkedIn?
1. It’s for Kids
2. Only Social and Not a Business Tool
3. Too Time Consuming
4. Difficult to Learn
5. Loose My Privacy
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25. CASE Studies
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26. Twitter
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28. The 3 Different Types of Twittering
1. Conversational Twitters ( Zappos.com)
2. News Item Twitters (Amazon, NY Times)
3. Reputation Monitoring Twitters (Dell)
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29. Zappos.com CEO’s Business Card
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30. Facebook
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31. Building Community
• Add Friends
• Create/Join Groups
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32. Ten Keys Areas of FaceBook
• Profile • Photo Tagged of You
• Basic Info • Video Tagged of You
• Personal Info • Wall Posts
• Status Updates • Education Info
• Friends • Work Info
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33. • Create Your Content
• Third Party Applications
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34. Privacy Settings:
Who Can See This? - THE KEY
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35. Facebook
Advertising
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36. David Aaronson
davidca@wsi4realweb.com
www.twitter.com/dcaaronson
www.linkedin.com/in/davidcaaronson
Marc Levin
marc@wsi4realweb.com
www.twitter.com/marclevin
www.linkedin.com/in/marcalevin
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