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50% of my advertising<br /> budget is wasted,<br />The trouble is I do not know<br /> which 50%.<br />John Wanamaker 1838-1922<br />

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What Is Social Media?<br />social mediais basically aconversation<br />socialmedia<br />hi<br />What’s up?<br />

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Consumers Rule.<br />Users Control<br />Users Influence<br />Users Expect<br />Accessible, Authentic, Transparent...<br />

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Consumers Use Networks Such As<br />

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Who is in this Conversation?<br />Spectators – Watch, Read, Listen 69%<br />2. Influencers – Involved & Contribute<br />

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Effective Social Media Optimization What’s in it for YOU.<br />

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5 reasons why….<br />SMO is GOOD for YOU?<br />

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Why is SMO Good for YOU?<br />#1<br />Search Engine Rankings<br />

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Why is SMO GOOD for YOU<br />#2<br />Public Relations<br />Web 1.0Web 2.0<br />Static, standard Interactive<br /> <br />

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Why is SMO GOOD for YOU<br />#3<br />Value-RichContent<br />Web 1.0Web 2.0<br /> None Most<br /> <br />

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Why is SMO GOOD for YOU<br />#4<br />Link Building<br /> <br />

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Why is SMO GOOD for YOU<br />#5<br />Customer Service & Retention:<br /> <br />

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Case Study:<br />How the Largest Campaign in the US History Won <br />using <br />Social Media<br />

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You + SMO = More Touch Points<br />Where is the your Group?<br />Why Not have a Page?<br />Start a Social Networking Site<br />Start a Blog <br />“Tweet” on <br />

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TheOpportunity<br />Come Join The Conversation<br />

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Carnac the Magnificent reveals the ANSWER……..….<br />2nd Degree<br />

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LinkedIn Playbook<br />1. Profile<br />2. Build Network of Connections<br />3. Participate in Groups <br />4. Answer Questions<br />5. Search for the Needle in the Haystack <br />Remember Carnac……….. <br />2nd Degree<br />

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Time to Roll Up Our Sleeves<br />

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Group Home Page<br />

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Live Demo<br />People Search <br />and Companies Search<br />

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Answer: in the 2nd Degree (Connections)<br />Carnac : “The Envelope Please………<br />Question: The Power of LinkedIn is …….<br />

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Building Community<br />Add Friends <br />Create/Join Groups<br />

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4 Part Success Formula<br />Quality Network <br /> + Quality Content<br /> + Consistency <br /> + Authentic Caring<br /> = Profitable Social Networking<br />P.S. Isn’t this the way offline <br /> networking works?<br />

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Cindy’s Profile<br />Wall<br />Groups & Fan Pages<br />Friends<br />

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Facebook Advertising<br />

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The 3 Different Types of Twittering <br />1. Conversational Twitters ( Zappos.com)<br />2. News Item Twitters (Amazon, NY Times)<br />3. Reputation Monitoring Twitters (Dell)<br />

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CASE Studies<br />

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Summary<br />6 Ways to Generate Leads with LinkedIn and Facebook:<br />Selectively Connect with existing relationships and thought leaders<br />Strategically Join appropriate groups<br />Ask Questions<br />Answer Questions<br />Give free stuff: Webinar, white papers.<br />Help others<br />

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Summary<br />What are the Top Mistakes Using Social Media:<br />Using SM as a Business Model by Itself<br />Not Having a Plan<br /><ul><li>Using the Wrong Sites or Wrong Purpose

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Overuse</li></ul>Failure to Measure Results<br />

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Summary<br />What are the Companies and Industries Where Social Media is Working Best?<br />Major Corporations & Brands<br />Politics<br />Small & Mediums businesses<br />Experts in their fields<br />Network marketing<br />Human Resources<br />Promotion – Live Events<br />

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Summary<br />What are the Top Misconceptions about using Facebook and LinkedIn?<br />It’s for Kids<br />Only Social and Not a Business Tool<br />Too Time Consuming<br />Difficult to Learn<br />Loose My Privacy<br />

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David Aaronson<br />davidca@wsi4realweb.com<br />www.twitter.com/dcaaronson<br />www.linkedin.com/in/davidcaaronson<br />Marc Levin<br />marc@wsi4realweb.com<br />www.twitter.com/marclevin<br />www.linkedin.com/in/marcalevin<br />