This document contains information about social media optimization and strategies for using various social media platforms like LinkedIn, Facebook, and Twitter for business purposes. It discusses the benefits of social media optimization, how to build an effective LinkedIn profile and network, strategies for generating leads on LinkedIn and Facebook, common mistakes to avoid, industries where social media is working well, and misconceptions about various platforms.

1. 50% of my advertising budget is wasted, The trouble is I do not know which 50%. John Wanamaker 1838-1922

4. What Is Social Media? social mediais basically aconversation socialmedia hi What’s up?

5. Consumers Rule. Users Control Users Influence Users Expect Accessible, Authentic, Transparent...

6. Consumers Use Networks Such As

7. Who is in this Conversation? Spectators – Watch, Read, Listen 69% 2. Influencers – Involved & Contribute

8. Effective Social Media Optimization What’s in it for YOU.

9. 5 reasons why…. SMO is GOOD for YOU?

10. Why is SMO Good for YOU? #1 Search Engine Rankings

11. Why is SMO GOOD for YOU #2 Public Relations Web 1.0Web 2.0 Static, standard Interactive

12. Why is SMO GOOD for YOU #3 Value-RichContent Web 1.0Web 2.0 None Most

13. Why is SMO GOOD for YOU #4 Link Building

14. Why is SMO GOOD for YOU #5 Customer Service & Retention:

15. Case Study: How the Largest Campaign in the US History Won using Social Media

19. You + SMO = More Touch Points Where is the your Group? Why Not have a Page? Start a Social Networking Site Start a Blog “Tweet” on

20. TheOpportunity Come Join The Conversation

23. Carnac the Magnificent reveals the ANSWER……..…. 2nd Degree

24. LinkedIn Playbook 1. Profile 2. Build Network of Connections 3. Participate in Groups 4. Answer Questions 5. Search for the Needle in the Haystack Remember Carnac……….. 2nd Degree

25. Time to Roll Up Our Sleeves

28. Group Home Page

31. Live Demo People Search and Companies Search

32. Answer: in the 2nd Degree (Connections) Carnac : “The Envelope Please……… Question: The Power of LinkedIn is …….

36. Building Community Add Friends Create/Join Groups

37. 4 Part Success Formula Quality Network + Quality Content + Consistency + Authentic Caring = Profitable Social Networking P.S. Isn’t this the way offline networking works?

39. Cindy’s Profile Wall Groups & Fan Pages Friends

42. Facebook Advertising

45. The 3 Different Types of Twittering 1. Conversational Twitters ( Zappos.com) 2. News Item Twitters (Amazon, NY Times) 3. Reputation Monitoring Twitters (Dell)

46. CASE Studies

47. Summary 6 Ways to Generate Leads with LinkedIn and Facebook: Selectively Connect with existing relationships and thought leaders Strategically Join appropriate groups Ask Questions Answer Questions Give free stuff: Webinar, white papers. Help others

49. OveruseFailure to Measure Results

50. Summary What are the Companies and Industries Where Social Media is Working Best? Major Corporations & Brands Politics Small & Mediums businesses Experts in their fields Network marketing Human Resources Promotion – Live Events

51. Summary What are the Top Misconceptions about using Facebook and LinkedIn? It’s for Kids Only Social and Not a Business Tool Too Time Consuming Difficult to Learn Loose My Privacy

52. David Aaronson davidca@wsi4realweb.com www.twitter.com/dcaaronson www.linkedin.com/in/davidcaaronson Marc Levin marc@wsi4realweb.com www.twitter.com/marclevin www.linkedin.com/in/marcalevin