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Lunch Presentation 072909 on Social Media

LinkedIn, Facebook and Twitter for business people and companies. How to use these Social Media tools and get ROI. Case studies included.Presented at DMA of Southern California.

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Lunch Presentation 072909 on Social Media

  1. 1. 50% of my advertising<br /> budget is wasted,<br />The trouble is I do not know<br /> which 50%.<br />John Wanamaker 1838-1922<br />
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  4. 4. What Is Social Media?<br />social mediais basically aconversation<br />socialmedia<br />hi<br />What’s up?<br />
  5. 5. Consumers Rule.<br />Users Control<br />Users Influence<br />Users Expect<br />Accessible, Authentic, Transparent...<br />
  6. 6. Consumers Use Networks Such As<br />
  7. 7. Who is in this Conversation?<br />Spectators – Watch, Read, Listen 69%<br />2. Influencers – Involved & Contribute<br />
  8. 8. Effective Social Media Optimization What’s in it for YOU.<br />
  9. 9. 5 reasons why….<br />SMO is GOOD for YOU?<br />
  10. 10. Why is SMO Good for YOU?<br />#1<br />Search Engine Rankings<br />
  11. 11. Why is SMO GOOD for YOU<br />#2<br />Public Relations<br />Web 1.0Web 2.0<br />Static, standard Interactive<br />  <br />
  12. 12. Why is SMO GOOD for YOU<br />#3<br />Value-RichContent<br />Web 1.0Web 2.0<br /> None Most<br />  <br />
  13. 13. Why is SMO GOOD for YOU<br />#4<br />Link Building<br /> <br />
  14. 14. Why is SMO GOOD for YOU<br />#5<br />Customer Service & Retention:<br /> <br />
  15. 15. Case Study:<br />How the Largest Campaign in the US History Won <br />using <br />Social Media<br />
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  19. 19. You + SMO = More Touch Points<br />Where is the your Group?<br />Why Not have a Page?<br />Start a Social Networking Site<br />Start a Blog <br />“Tweet” on <br />
  20. 20. TheOpportunity<br />Come Join The Conversation<br />
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  23. 23. Carnac the Magnificent reveals the ANSWER……..….<br />2nd Degree<br />
  24. 24. LinkedIn Playbook<br />1. Profile<br />2. Build Network of Connections<br />3. Participate in Groups <br />4. Answer Questions<br />5. Search for the Needle in the Haystack <br />Remember Carnac……….. <br />2nd Degree<br />
  25. 25. Time to Roll Up Our Sleeves<br />
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  28. 28. Group Home Page<br />
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  31. 31. Live Demo<br />People Search <br />and Companies Search<br />
  32. 32. Answer: in the 2nd Degree (Connections)<br />Carnac : “The Envelope Please………<br />Question: The Power of LinkedIn is …….<br />
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  36. 36. Building Community<br />Add Friends <br />Create/Join Groups<br />
  37. 37. 4 Part Success Formula<br />Quality Network <br /> + Quality Content<br /> + Consistency <br /> + Authentic Caring<br /> = Profitable Social Networking<br />P.S. Isn’t this the way offline <br /> networking works?<br />
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  39. 39. Cindy’s Profile<br />Wall<br />Groups & Fan Pages<br />Friends<br />
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  42. 42. Facebook Advertising<br />
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  45. 45. The 3 Different Types of Twittering <br />1. Conversational Twitters ( Zappos.com)<br />2. News Item Twitters (Amazon, NY Times)<br />3. Reputation Monitoring Twitters (Dell)<br />
  46. 46. CASE Studies<br />
  47. 47. Summary<br />6 Ways to Generate Leads with LinkedIn and Facebook:<br />Selectively Connect with existing relationships and thought leaders<br />Strategically Join appropriate groups<br />Ask Questions<br />Answer Questions<br />Give free stuff: Webinar, white papers.<br />Help others<br />
  48. 48. Summary<br />What are the Top Mistakes Using Social Media:<br />Using SM as a Business Model by Itself<br />Not Having a Plan<br /><ul><li>Using the Wrong Sites or Wrong Purpose
  49. 49. Overuse</li></ul>Failure to Measure Results<br />
  50. 50. Summary<br />What are the Companies and Industries Where Social Media is Working Best?<br />Major Corporations & Brands<br />Politics<br />Small & Mediums businesses<br />Experts in their fields<br />Network marketing<br />Human Resources<br />Promotion – Live Events<br />
  51. 51. Summary<br />What are the Top Misconceptions about using Facebook and LinkedIn?<br />It’s for Kids<br />Only Social and Not a Business Tool<br />Too Time Consuming<br />Difficult to Learn<br />Loose My Privacy<br />
  52. 52. David Aaronson<br />davidca@wsi4realweb.com<br />www.twitter.com/dcaaronson<br />www.linkedin.com/in/davidcaaronson<br />Marc Levin<br />marc@wsi4realweb.com<br />www.twitter.com/marclevin<br />www.linkedin.com/in/marcalevin<br />

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