Presentation that I gave at the 2011 Business of Software Conference.

1. Crea%ng
a
Data-­‐Driven
Business
David
Cancel
-­‐
@dcancel

2. “In
God
we
trust;
all
others
must
bring
data.”
-­‐
W.
Edwards
Deming

3. Hi,
I’m
@dcancel

5. I’m
a
data
geek

6. Before
we
get
started…

8. Talking,
Reading,
and
Dreaming
are
Worthless.

9. #JFDI
Just
Fucking
Do
It

10. Data
alone
is
useless.

11. Op%mize
your
business
for
learning
not
data.

12. Use
data
to
validate
your
assump%ons.

13. Not
to
make
decisions
for
you.

14. Time
to
talk
data.

16. ?

17. Data-­‐driven
teams
are
stronger.

18. Shared
metrics
==
clear
feedback
loop.

19. A/B
Tes%ng
won’t
save
your
business.

20. Remember
it’s
about
valida%ng
your
assump%ons.

21. Always
Be
Tes%ng.
Just
don’t
be
stupid.

22. Hard
to
perform
worse
than
the
average…

23. 2%
“The
average
conversion
rate
in
the
United
States
of
America
whether
you're
selling
elephants
or
iPods.”
Avinash
Kaushik
-­‐
AnalyIcs
Evangelist,
Google

24. #FAIL

25. Data-­‐driven
teams
can
fail
faster.

26. Why
is
failing
good?

27. “Angry
Birds
became
an
overnight
success…
aYer
51
failures.”
-­‐
Don
Dodge

28. It
took
the
inventors
409
tries
to
get
the
formula
right.
-­‐
Wikipedia

29. Guitar
Hero
a
10
year
overnight
success.

30. Whoops!
Wrong
iRobot…

31. iRobot
a
12
year
overnight
success.

32. Start
Today

33. The
Opera%ng
Dashboard

34. A
single
place
to
measure
your
business
health.

35. Company-­‐wide
dashboard

36. All
ini%a%ves
should
improve
your
opera%ng
metrics.

37. Conversion
Funnels

38. Sales
funnels
kick
ass.

42. Daily
Sales
Performance

43. The
ul%mate
in
accountability.

44. The
ul%mate
in
transparency!

46. Churn
Performance

48. NPS
Surveys
–
Internal
+
External

52. Cohort
Analysis

55. Without
a
cohort
analysis
you
are
flying
blind

56. Are
your
new
customers
beger
or
worse?

57. No
clue
un%l
you’ve
done
a
cohort
analysis.

58. What
really
magers?

61. Happy Customers

62. Success
==
Happy
customers
and
a
happy
team.

63. Thank
you
David
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