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Overlap Between Pr And Branding

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Duncan Chapple
Duncan Chapple
BusinessTechnology
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Welcome to London PR and Branding Network London College of Communication, UAL 25th October 2007
The Overlap between PR and Branding ,[object Object],[object Object],[object Object],[object Object]
Compartmentalisation ,[object Object],Public Relations?
Brands
Brands enable us to make sense and to create meanings for ourselves in the social world of consumption in which we participate (Duckworth) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object]
Key words/phrases ,[object Object],[object Object],[object Object],[object Object]
Key words/phrases ,[object Object],[object Object],[object Object]
Key words/phrases ,[object Object],[object Object],Mark Ritson - The 2pm Pret-a Manger egg sandwich
Brand Positioning ,[object Object],[object Object],[object Object],[object Object],[object Object]
Basic Branding Errors ,[object Object],[object Object]
Basic Branding Errors (again!) ,[object Object],[object Object]
So isn’t it all about Trust?
Public Relations Spin ? or Trust ?
Public Relations ,[object Object],[object Object],[object Object],[object Object]
Reputation ,[object Object],[object Object],[object Object]
Celebrity brands - Reputation?
Managing the celebrity brand ,[object Object]
[object Object],[object Object]
Max Cliffords’s top tips on becoming a Celebrity ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Overlap or same thing?
Thank you ,[object Object]

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Overlap Between Pr And Branding