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TradeDoubler<br />Daniel Desmond<br />21/07/2011<br />

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Agenda<br />Why we can help you<br />The performance marketing landscape<br />Our Performance network - what we have to offer<br />Why brands work with TradeDoubler<br />Advertisers who have worked with us<br />CPL Case Study<br />CPC Case Study<br />CPS Case Study<br />The TradeDoubler Team <br />

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TradeDoubler Performance Overview 2011*<br />263,006 Sales<br />8,916,112 Unique Visitors<br />10,662,547 Clicks<br />€12,697,052 <br />6,500 Publishers<br />* To May 2011<br />21/07/2011<br />3<br />

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Online Marketing Landscape<br />Massive Reach<br /><ul><li>Limited numberofbigpremiumwebsites

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Generating massive reach

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Hugenumberofsmallerwebsites (longtail)

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Generating users with specific interests

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This is where TradeDoubler operates</li></ul>Specific Interest<br />Amount of websites<br />Website Visitors<br />Amount of websites<br />Website Visitors<br />

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Our Performance network<br />21/07/2011<br />

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Opportunities with TradeDoubler IE<br />Through <br />Non-Traditional Display<br />21/07/2011<br />

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Advertisers using TradeDoubler IE Performance Network<br />All of these advertisers have worked with us on CPL, CPC or CPS Activities<br />

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Case Study - CPL<br />Client: Charity<br />Brief: Generate Sign-ups for charity fast<br />12 Fields of Data captured<br />Duration 23 days<br />Strategy: Performance media network optimised daily towards the best conversion rate.<br />Also utilised blind CPM network to drive awareness which was tracked to conversion<br />Results:<br />2,200,000 Impressions<br />1,586 unique visitors<br />80 registered sign-ups<br />On average, each sign-up raised €75 in sponsorship<br />

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Case Study - CPL<br />Client: Hyundai<br />Brief: Generate 1000 sign-ups for a newsletter with a chance to win one of several €20 Fuel vouchers<br />Duration: 5 Weeks<br />Strategy: Performance media network optimised daily towards the best conversion rate.<br />Results:<br />1,156 unique visitors<br />1000 registered sign-ups<br />“ICAN have worked with TradeDoubler on several display campaigns in the last year for premium drinks brands Last November they successfully delivered a competitive Cost Per Lead campaign, over a 5-week period, for a leading brand within the automotive industry (Hyundai). We can always rely on TradeDoubler to deliver targeted, quality leads for our campaigns and, for this reason, we have a long and successful relationship with them.”<br />

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Case Study FMCG - CPS<br />Client: Tesco<br />Brief: Drive new customer acquisitions<br />Duration: Ongoing (affiliate) – Started April 2011<br />Strategy: Work directly with select publishers on performance network to drive new customer sign-ups<br />Offer reduced commissions to publishers but increased voucher offers to first time consumers<br />Results:<br />Months 1-3 2011 vs Months 4-6 2011 = 91% increase in new customer acquisitions<br />

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Case study – CPC (NI)<br />Client: Ulster Bank NI<br />Brief: Generate 1500 Clicks to dedicated landing page<br />Duration: 3 weeks<br />Strategy: Blind network targeting Northern Irish IP’s. Tailored daily towards the best conversion rate.<br />Results:<br />2,136,000 Impressions<br />1,500 visitors<br />

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Case Study - CPC<br />Client: Buy4Now<br />Brief: Generate 3000 Clicks to site in run up to Christmas period<br />Duration: 8 weeks<br />Strategy: Blind network targeting female, entertainment and lifestyle channels. Optimised to ensure delivery was smooth and key business times were available<br />Results:<br />3,600,000 Impressions<br />3000 visitors<br />Repeat booking for January sales for additional 3000 clicks<br />PLUS CPL Campaign to drive 2500 Lead in February<br />

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Agency Rate Cards<br />

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TradeDoubler IE <br />Rob Wilson<br />Managing Director<br /> UK & Ireland<br />Sales Director Ire<br />Daniel Desmond <br />Head of Operations<br />Patrick Murphy<br />Network Director<br />Sanjit Atwal<br />Account Manager<br />Nicola O’Reilly<br />Publisher Development<br />Damian Lynch <br />Technical Support<br />team<br />Account Manager<br />