Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Agency Opportunities With Trade Doubler Ie 21.07. 11 Ppt


Published on

Learn how TradeDoubler can help your company make more sales/profit from their online activities by leveraging the power of affiliate marketing.

Published in: Business, Automotive
  • Login to see the comments

Agency Opportunities With Trade Doubler Ie 21.07. 11 Ppt

  1. 1. TradeDoubler<br />Daniel Desmond<br />21/07/2011<br />
  2. 2. Agenda<br />Why we can help you<br />The performance marketing landscape<br />Our Performance network - what we have to offer<br />Why brands work with TradeDoubler<br />Advertisers who have worked with us<br />CPL Case Study<br />CPC Case Study<br />CPS Case Study<br />The TradeDoubler Team <br />
  3. 3. TradeDoubler Performance Overview 2011*<br />263,006 Sales<br />8,916,112 Unique Visitors<br />10,662,547 Clicks<br />€12,697,052 <br />6,500 Publishers<br />* To May 2011<br />21/07/2011<br />3<br />
  4. 4. Online Marketing Landscape<br />Massive Reach<br /><ul><li>Limited numberofbigpremiumwebsites
  5. 5. Generating massive reach
  6. 6. Hugenumberofsmallerwebsites (longtail)
  7. 7. Generating users with specific interests
  8. 8. This is where TradeDoubler operates</li></ul>Specific Interest<br />Amount of websites<br />Website Visitors<br />Amount of websites<br />Website Visitors<br />
  9. 9. Our Performance network<br />21/07/2011<br />
  10. 10. Opportunities with TradeDoubler IE<br />Through <br />Non-Traditional Display<br />21/07/2011<br />
  11. 11. Advertisers using TradeDoubler IE Performance Network<br />All of these advertisers have worked with us on CPL, CPC or CPS Activities<br />
  12. 12. Case Study - CPL<br />Client: Charity<br />Brief: Generate Sign-ups for charity fast<br />12 Fields of Data captured<br />Duration 23 days<br />Strategy: Performance media network optimised daily towards the best conversion rate.<br />Also utilised blind CPM network to drive awareness which was tracked to conversion<br />Results:<br />2,200,000 Impressions<br />1,586 unique visitors<br />80 registered sign-ups<br />On average, each sign-up raised €75 in sponsorship<br />
  13. 13. Case Study - CPL<br />Client: Hyundai<br />Brief: Generate 1000 sign-ups for a newsletter with a chance to win one of several €20 Fuel vouchers<br />Duration: 5 Weeks<br />Strategy: Performance media network optimised daily towards the best conversion rate.<br />Results:<br />1,156 unique visitors<br />1000 registered sign-ups<br />“ICAN have worked with TradeDoubler on several display campaigns in the last year for premium drinks brands   Last November they successfully delivered a competitive Cost Per Lead campaign, over a 5-week period, for a leading brand within the automotive industry (Hyundai).  We can always rely on TradeDoubler to deliver targeted, quality leads for our campaigns and, for this reason, we have a long and successful relationship with them.”<br />
  14. 14. Case Study FMCG - CPS<br />Client: Tesco<br />Brief: Drive new customer acquisitions<br />Duration: Ongoing (affiliate) – Started April 2011<br />Strategy: Work directly with select publishers on performance network to drive new customer sign-ups<br />Offer reduced commissions to publishers but increased voucher offers to first time consumers<br />Results:<br />Months 1-3 2011 vs Months 4-6 2011 = 91% increase in new customer acquisitions<br />
  15. 15. Case study – CPC (NI)<br />Client: Ulster Bank NI<br />Brief: Generate 1500 Clicks to dedicated landing page<br />Duration: 3 weeks<br />Strategy: Blind network targeting Northern Irish IP’s. Tailored daily towards the best conversion rate.<br />Results:<br />2,136,000 Impressions<br />1,500 visitors<br />
  16. 16. Case Study - CPC<br />Client: Buy4Now<br />Brief: Generate 3000 Clicks to site in run up to Christmas period<br />Duration: 8 weeks<br />Strategy: Blind network targeting female, entertainment and lifestyle channels. Optimised to ensure delivery was smooth and key business times were available<br />Results:<br />3,600,000 Impressions<br />3000 visitors<br />Repeat booking for January sales for additional 3000 clicks<br />PLUS CPL Campaign to drive 2500 Lead in February<br />
  17. 17. Agency Rate Cards<br />
  18. 18. TradeDoubler IE <br />Rob Wilson<br />Managing Director<br /> UK & Ireland<br />Sales Director Ire<br />Daniel Desmond <br />Head of Operations<br />Patrick Murphy<br />Network Director<br />Sanjit Atwal<br />Account Manager<br />Nicola O’Reilly<br />Publisher Development<br />Damian Lynch <br />Technical Support<br />team<br />Account Manager<br />