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#BrightonSEO - Hacking Keyword Research

Keyword research needs to evolve to look beyond lists of words generated by free tools in to a piece of topical research, segmented in to sensible groupings and using data to assess the relative difficulty of the keyword.
This deck was presented at BrightonSEO October 1, 2020 and hopefully will be useful beyond the event though without the voice over it doesn't make as much sense :-)

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#BrightonSEO - Hacking Keyword Research

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