This is the presentation from the amazing #Digitalzome20 virtual summit which was supposed to be in Istanbul. These tips can be done by any business at any time but they are only tips so make sure to do extra research and the tols I mentioned are Screaming Frog, SEMRush, Ahrefs, Majestic, and Kerboo but there are lots of other tools like Link Research Tools, SiteBulb, and more.