From the live #SEMRush event my presentation about link building. This covers the types of things to look for and think about. The session itself included a Q&A with Craig Campbell and Ross Tavendale and contains additional information. If you want to see the whole session, use this URL: https://www.youtube.com/watch?v=fpChn0fyAFU Always remember that you should be reaching out to relevant sites with visitors likely to click on the link and convert. NEVER place links to try and manipulate rankings because if they don't work, you've wasted time. Placing links likely to send traffic means that no matter what happens to rankings, you make sales.

1. The magic of Link Building

2.  Run DeCabbit Consultancy doing SEO, PPC, Social Media and
integrated marketing campaigns
 Online since 1985, online marketing since 1996
 Worked within e-Commerce, Publishing & High Tech
 Judge of the Search Awards around the world
 I deliver training to businesses globally
 Speak at conferences all over the world
 Run the Decabbit Consultancy
 Contact: decabbit@gmail.com
AM I
Who Obligatory slide !
Judith Lewis
@JudithLewis

3. @JudithLewis

4. The Google
algorithm seems to
place a heavy
emphasis on links
@JudithLewis

5. But Google
themselves
seem to want
to penalise any
attempt to get
some
@JudithLewis

6. Link Building
Has
Become….
What’s Right &
What’s Wrong

7. There’s Google’s Story…
Having amazing content
that just naturally attracts
links.
@JudithLewis
Buying links.
Link exchanges.
Link building software.
Hidden links.
Asking for specific links.
Anything that in any way
somehow suggests that you
want a link from someone.
What’s Right What’s Wrong

8. @JudithLewis

9. There’s Google’s Story… Then There’s Mine
@JudithLewis

10. @JudithLewis

11. What Works…
@JudithLewis

12. @JudithLewis

13. Do some creative research
@JudithLewis

14. I need to know!

15. Unique Research
@JudithLewis

16. @JudithLewis

17. Press releases are easier with research
@JudithLewis

18. I Love Bloggers
@JudithLewis &
Image of hands here
I love bloggers… honest!
They do the hard work of
making links look legit

19. BUT…

20. @JudithLewis &
Working with them can be like
trying to herd a bunch of angry
cats

21. Approaches Have to Inspire
@JudithLewis

22. Link Outreach, Briefing & Measurement
@JudithLewis

23. Checking Site/Blog Stats
@JudithLewis

24. Ask ALL The Questions
Ensure you know
ahead of time not
only how much the
post will cost, but if
you also need to
pay for them to
socially push.
It’s important to
get posts shared
and looking
natural.
@JudithLewis

25. Get Value – Base Success on Traffic
@JudithLewis

26. Key Points to Remember to Choose Sites
@JudithLewis

27. Some SEO Approaches Gone Wrong
@JudithLewis

28. @JudithLewis

29. Research Competitor Keywords

30. Reclaim links going through
redirects or pointing to dead
pages first

31. Reclaiming Dead Links Works
@JudithLewis

32. Changed site rankings example
@JudithLewis

33. https://moz.com/blog/should-seos-care-
about-internal-links-whiteboard-friday
Improve Internal Linking
@JudithLewis

34. Additional Link Building Ideas
@JudithLewis

35. Buying Links
@JudithLewis

36. Reasonable Surfer Model
“Under the patent filing granted, the
value of a link may be different based
upon a large number of factors, such
as where the link is located on a
page, whether the link is a different
colour or font style than other links,
how many words are used in the
anchor text for the link, whether the
link text used is commercial or not,
what the topic of the page is that the
link appears upon and the topic of
the page pointed to by the link, and
many others.”
http://www.seobythesea.com/2010/05/googles-reasonable-surfer-how-the-value-of-a-link-may-differ-based-
upon-link-and-document-features-and-user-data/
@JudithLewis

37. @JudithLewis

38. Checklist of What to do Post Link Building
@JudithLewis

39. @JudithLewis