SlideShare a Scribd company logo
1 of 15
dealomio -
 .... or why simple products rule




               Easy
                Easy
                 Easy
Mobile Monday – dealomio presentation
 05.09.2011                             05.09.2011
the nut that needs to be cracked for mobile services




Source: http://www.freakingnews.com/images/app_images/walnut.jpg
Mobile Monday – dealomio presentation                              05.09.2011   2
the user




                                        Fotocredit: andre stoeriko
                                        http://www.flickr.com/photos/inflite/2472916160/sizes/o/in/photostream/


Mobile Monday – dealomio presentation                                              05.09.2011                3
Where do I
  the long tail                         place my
                                         offers?




Mobile Monday – dealomio presentation      05.09.2011   4
How do we solve it?




           Hello,
           I am Luigi




           * 01.09.2011

Mobile Monday – dealomio presentation   05.09.2011   5
what is dealomio?




Mobile Monday – dealomio presentation   05.09.2011   6
easy, easy, easy ...

premium service




Mobile Monday – dealomio presentation   05.09.2011
easy, easy, easy ...

•     No registration
•     no social
•     no check-in



•     Just offers around you
•     Easy product



                                  Photocredit: Pat Dalton...
                                  http://www.flickr.com/photos/27518426@N03/3874225648/sizes/o/in/photostream/




    Mobile Monday – dealomio presentation                                                    05.09.2011
Who has time? And let‘s make it interesting!


                                                     every deal shown for max six hours




http://www.bunny-love.co.uk/wp-content/uploads/2011/04/rabbit-
Alice-in-Wonderland.gif




Mobile Monday – dealomio presentation                                            05.09.2011   9
Easy as 1-2-3
         Open App                       Pick a deal   Be happy




    1




Mobile Monday – dealomio presentation                 05.09.2011
To sum things up...



   1                               2                            3

    Edge over flyers,                                           Edge over coupons:
    classifieds, or online:
                                                                •   No redemption
    •   Instant advertising                                         needed
    •   Targeted to                                             •   All offers are placed
        interested people                                           in the accounting of
        around the corner                                           the shop anyway
    •   On the fly



   Immediate promotion             6 hour deals - interesting   No redemption frustration




Mobile Monday – dealomio presentation                                        05.09.2011
                                                                    11
Expand Long Tail: Additional reach via integration in partner Apps




                                                      dealomio App
           Offers
                                                        Partners
 • Brands                                dealomio
 • Local Shops                          advertising
 • Chain Stores                          platform




Mobile Monday – dealomio presentation                      05.09.2011   12
Give us feedback!




Mobile Monday – dealomio presentation   05.09.2011   13
Now you go and try it – we have a surprise!

 Download the app and see what we offer at the Homebase!




Mobile Monday – dealomio presentation                      05.09.2011
Kontakt


Simon Schütz
aka the Head of Marketing
Tel. +49 (0) 30 / 240 367 14
Fax +49 (0) 30 / 240 367 15
simon@dealomio.com



servtag GmbH
Rosenthaler Str. 2
10119 Berlin
Germany
www.dealomio.de



Mobile Monday – dealomio presentation
Titel der Präsentation bei Kunde XYZ    05.09.2011   15

More Related Content

Viewers also liked

25 aprilie 2012 jocurile copilariei
25 aprilie  2012 jocurile copilariei25 aprilie  2012 jocurile copilariei
25 aprilie 2012 jocurile copilariei
balada65
 
Carta descriptiva wiki
Carta descriptiva wikiCarta descriptiva wiki
Carta descriptiva wiki
airamm87
 
Element Booklet - Day 1
Element Booklet - Day 1Element Booklet - Day 1
Element Booklet - Day 1
jmori1
 
Mass, Volume and Density Labs --Day 1
Mass, Volume and Density Labs --Day 1Mass, Volume and Density Labs --Day 1
Mass, Volume and Density Labs --Day 1
jmori1
 
Friends United Ministries 2011
Friends United Ministries 2011Friends United Ministries 2011
Friends United Ministries 2011
Kelly Kellum
 

Viewers also liked (16)

Internet history project
Internet history projectInternet history project
Internet history project
 
Lakelyn
LakelynLakelyn
Lakelyn
 
Christine Haigh: Financial markets and food price volatility - proposals to r...
Christine Haigh: Financial markets and food price volatility - proposals to r...Christine Haigh: Financial markets and food price volatility - proposals to r...
Christine Haigh: Financial markets and food price volatility - proposals to r...
 
Plant Healthcare Client Report
Plant Healthcare Client ReportPlant Healthcare Client Report
Plant Healthcare Client Report
 
25 aprilie 2012 jocurile copilariei
25 aprilie  2012 jocurile copilariei25 aprilie  2012 jocurile copilariei
25 aprilie 2012 jocurile copilariei
 
Sublevel stoping
Sublevel stopingSublevel stoping
Sublevel stoping
 
Carta descriptiva wiki
Carta descriptiva wikiCarta descriptiva wiki
Carta descriptiva wiki
 
Caza del tesoro roma
Caza del tesoro romaCaza del tesoro roma
Caza del tesoro roma
 
False cognate
False cognateFalse cognate
False cognate
 
Element Booklet - Day 1
Element Booklet - Day 1Element Booklet - Day 1
Element Booklet - Day 1
 
Mass, Volume and Density Labs --Day 1
Mass, Volume and Density Labs --Day 1Mass, Volume and Density Labs --Day 1
Mass, Volume and Density Labs --Day 1
 
Det bedste fra Comicus - sommer 2014
Det bedste fra Comicus - sommer 2014Det bedste fra Comicus - sommer 2014
Det bedste fra Comicus - sommer 2014
 
Friends United Ministries 2011
Friends United Ministries 2011Friends United Ministries 2011
Friends United Ministries 2011
 
Wyatt’s First Book
Wyatt’s  First  BookWyatt’s  First  Book
Wyatt’s First Book
 
Kumar kaushal cv
Kumar kaushal cvKumar kaushal cv
Kumar kaushal cv
 
Portal user guide
Portal user guidePortal user guide
Portal user guide
 

Similar to dealomio - or why simple products rule (mobile monday Berlin)

Similar to dealomio - or why simple products rule (mobile monday Berlin) (20)

PLM & Market and Technology Trends
PLM & Market and Technology Trends PLM & Market and Technology Trends
PLM & Market and Technology Trends
 
Xiaomi Inc, Bursting Wonder
Xiaomi Inc, Bursting WonderXiaomi Inc, Bursting Wonder
Xiaomi Inc, Bursting Wonder
 
11 social media marketing trends for 2011
11 social media marketing trends for 201111 social media marketing trends for 2011
11 social media marketing trends for 2011
 
Keys to successful community growth with mobile
Keys to successful community growth with mobileKeys to successful community growth with mobile
Keys to successful community growth with mobile
 
Wildix Convention 2016
Wildix Convention 2016Wildix Convention 2016
Wildix Convention 2016
 
Blackberry: Looking for the iPod effect
Blackberry: Looking for the iPod effectBlackberry: Looking for the iPod effect
Blackberry: Looking for the iPod effect
 
Mobi video leads launch
Mobi video leads launchMobi video leads launch
Mobi video leads launch
 
App Marketing Summit London May 2017-Being Mobile Best by TUNE
App Marketing Summit London May 2017-Being Mobile Best by TUNEApp Marketing Summit London May 2017-Being Mobile Best by TUNE
App Marketing Summit London May 2017-Being Mobile Best by TUNE
 
Devnest #7 Mobile Industry Review
Devnest #7 Mobile Industry ReviewDevnest #7 Mobile Industry Review
Devnest #7 Mobile Industry Review
 
Presentación Vodafone - Viernes DEC "Service Design, Innovando en el negocio"
Presentación Vodafone - Viernes DEC "Service Design, Innovando en el negocio"Presentación Vodafone - Viernes DEC "Service Design, Innovando en el negocio"
Presentación Vodafone - Viernes DEC "Service Design, Innovando en el negocio"
 
ConsumerBell Pitchdeck (Feb. 2011)
ConsumerBell Pitchdeck (Feb. 2011)ConsumerBell Pitchdeck (Feb. 2011)
ConsumerBell Pitchdeck (Feb. 2011)
 
The Speed Of Mobile
The Speed Of MobileThe Speed Of Mobile
The Speed Of Mobile
 
Peloton Smart Retro Bagarmossen Presentation
Peloton Smart Retro Bagarmossen PresentationPeloton Smart Retro Bagarmossen Presentation
Peloton Smart Retro Bagarmossen Presentation
 
Mobile Day - Mobile Advertising
Mobile Day - Mobile AdvertisingMobile Day - Mobile Advertising
Mobile Day - Mobile Advertising
 
Mobile is boring !
Mobile is boring !Mobile is boring !
Mobile is boring !
 
Developing Mobile Apps for China
Developing Mobile Apps for ChinaDeveloping Mobile Apps for China
Developing Mobile Apps for China
 
Procurement essentials 1 martin newman uk
Procurement essentials 1 martin newman ukProcurement essentials 1 martin newman uk
Procurement essentials 1 martin newman uk
 
Simplofon MTF presentation 2012
Simplofon MTF presentation 2012Simplofon MTF presentation 2012
Simplofon MTF presentation 2012
 
Marketing strategy Of Xiaomi Inc.
Marketing strategy Of Xiaomi Inc.Marketing strategy Of Xiaomi Inc.
Marketing strategy Of Xiaomi Inc.
 
Mobile Website
Mobile Website Mobile Website
Mobile Website
 

Recently uploaded

Artificial Intelligence: Facts and Myths
Artificial Intelligence: Facts and MythsArtificial Intelligence: Facts and Myths
Artificial Intelligence: Facts and Myths
Joaquim Jorge
 
+971581248768>> SAFE AND ORIGINAL ABORTION PILLS FOR SALE IN DUBAI AND ABUDHA...
+971581248768>> SAFE AND ORIGINAL ABORTION PILLS FOR SALE IN DUBAI AND ABUDHA...+971581248768>> SAFE AND ORIGINAL ABORTION PILLS FOR SALE IN DUBAI AND ABUDHA...
+971581248768>> SAFE AND ORIGINAL ABORTION PILLS FOR SALE IN DUBAI AND ABUDHA...
?#DUbAI#??##{{(☎️+971_581248768%)**%*]'#abortion pills for sale in dubai@
 

Recently uploaded (20)

Apidays Singapore 2024 - Building Digital Trust in a Digital Economy by Veron...
Apidays Singapore 2024 - Building Digital Trust in a Digital Economy by Veron...Apidays Singapore 2024 - Building Digital Trust in a Digital Economy by Veron...
Apidays Singapore 2024 - Building Digital Trust in a Digital Economy by Veron...
 
TrustArc Webinar - Unlock the Power of AI-Driven Data Discovery
TrustArc Webinar - Unlock the Power of AI-Driven Data DiscoveryTrustArc Webinar - Unlock the Power of AI-Driven Data Discovery
TrustArc Webinar - Unlock the Power of AI-Driven Data Discovery
 
Powerful Google developer tools for immediate impact! (2023-24 C)
Powerful Google developer tools for immediate impact! (2023-24 C)Powerful Google developer tools for immediate impact! (2023-24 C)
Powerful Google developer tools for immediate impact! (2023-24 C)
 
Real Time Object Detection Using Open CV
Real Time Object Detection Using Open CVReal Time Object Detection Using Open CV
Real Time Object Detection Using Open CV
 
Artificial Intelligence: Facts and Myths
Artificial Intelligence: Facts and MythsArtificial Intelligence: Facts and Myths
Artificial Intelligence: Facts and Myths
 
Apidays New York 2024 - The Good, the Bad and the Governed by David O'Neill, ...
Apidays New York 2024 - The Good, the Bad and the Governed by David O'Neill, ...Apidays New York 2024 - The Good, the Bad and the Governed by David O'Neill, ...
Apidays New York 2024 - The Good, the Bad and the Governed by David O'Neill, ...
 
Strategies for Landing an Oracle DBA Job as a Fresher
Strategies for Landing an Oracle DBA Job as a FresherStrategies for Landing an Oracle DBA Job as a Fresher
Strategies for Landing an Oracle DBA Job as a Fresher
 
GenAI Risks & Security Meetup 01052024.pdf
GenAI Risks & Security Meetup 01052024.pdfGenAI Risks & Security Meetup 01052024.pdf
GenAI Risks & Security Meetup 01052024.pdf
 
+971581248768>> SAFE AND ORIGINAL ABORTION PILLS FOR SALE IN DUBAI AND ABUDHA...
+971581248768>> SAFE AND ORIGINAL ABORTION PILLS FOR SALE IN DUBAI AND ABUDHA...+971581248768>> SAFE AND ORIGINAL ABORTION PILLS FOR SALE IN DUBAI AND ABUDHA...
+971581248768>> SAFE AND ORIGINAL ABORTION PILLS FOR SALE IN DUBAI AND ABUDHA...
 
Tata AIG General Insurance Company - Insurer Innovation Award 2024
Tata AIG General Insurance Company - Insurer Innovation Award 2024Tata AIG General Insurance Company - Insurer Innovation Award 2024
Tata AIG General Insurance Company - Insurer Innovation Award 2024
 
From Event to Action: Accelerate Your Decision Making with Real-Time Automation
From Event to Action: Accelerate Your Decision Making with Real-Time AutomationFrom Event to Action: Accelerate Your Decision Making with Real-Time Automation
From Event to Action: Accelerate Your Decision Making with Real-Time Automation
 
AWS Community Day CPH - Three problems of Terraform
AWS Community Day CPH - Three problems of TerraformAWS Community Day CPH - Three problems of Terraform
AWS Community Day CPH - Three problems of Terraform
 
Top 10 Most Downloaded Games on Play Store in 2024
Top 10 Most Downloaded Games on Play Store in 2024Top 10 Most Downloaded Games on Play Store in 2024
Top 10 Most Downloaded Games on Play Store in 2024
 
Workshop - Best of Both Worlds_ Combine KG and Vector search for enhanced R...
Workshop - Best of Both Worlds_ Combine  KG and Vector search for  enhanced R...Workshop - Best of Both Worlds_ Combine  KG and Vector search for  enhanced R...
Workshop - Best of Both Worlds_ Combine KG and Vector search for enhanced R...
 
TrustArc Webinar - Stay Ahead of US State Data Privacy Law Developments
TrustArc Webinar - Stay Ahead of US State Data Privacy Law DevelopmentsTrustArc Webinar - Stay Ahead of US State Data Privacy Law Developments
TrustArc Webinar - Stay Ahead of US State Data Privacy Law Developments
 
A Year of the Servo Reboot: Where Are We Now?
A Year of the Servo Reboot: Where Are We Now?A Year of the Servo Reboot: Where Are We Now?
A Year of the Servo Reboot: Where Are We Now?
 
Strategize a Smooth Tenant-to-tenant Migration and Copilot Takeoff
Strategize a Smooth Tenant-to-tenant Migration and Copilot TakeoffStrategize a Smooth Tenant-to-tenant Migration and Copilot Takeoff
Strategize a Smooth Tenant-to-tenant Migration and Copilot Takeoff
 
Polkadot JAM Slides - Token2049 - By Dr. Gavin Wood
Polkadot JAM Slides - Token2049 - By Dr. Gavin WoodPolkadot JAM Slides - Token2049 - By Dr. Gavin Wood
Polkadot JAM Slides - Token2049 - By Dr. Gavin Wood
 
Bajaj Allianz Life Insurance Company - Insurer Innovation Award 2024
Bajaj Allianz Life Insurance Company - Insurer Innovation Award 2024Bajaj Allianz Life Insurance Company - Insurer Innovation Award 2024
Bajaj Allianz Life Insurance Company - Insurer Innovation Award 2024
 
MINDCTI Revenue Release Quarter One 2024
MINDCTI Revenue Release Quarter One 2024MINDCTI Revenue Release Quarter One 2024
MINDCTI Revenue Release Quarter One 2024
 

dealomio - or why simple products rule (mobile monday Berlin)

  • 1. dealomio - .... or why simple products rule Easy Easy Easy Mobile Monday – dealomio presentation 05.09.2011 05.09.2011
  • 2. the nut that needs to be cracked for mobile services Source: http://www.freakingnews.com/images/app_images/walnut.jpg Mobile Monday – dealomio presentation 05.09.2011 2
  • 3. the user Fotocredit: andre stoeriko http://www.flickr.com/photos/inflite/2472916160/sizes/o/in/photostream/ Mobile Monday – dealomio presentation 05.09.2011 3
  • 4. Where do I the long tail place my offers? Mobile Monday – dealomio presentation 05.09.2011 4
  • 5. How do we solve it? Hello, I am Luigi * 01.09.2011 Mobile Monday – dealomio presentation 05.09.2011 5
  • 6. what is dealomio? Mobile Monday – dealomio presentation 05.09.2011 6
  • 7. easy, easy, easy ... premium service Mobile Monday – dealomio presentation 05.09.2011
  • 8. easy, easy, easy ... • No registration • no social • no check-in • Just offers around you • Easy product Photocredit: Pat Dalton... http://www.flickr.com/photos/27518426@N03/3874225648/sizes/o/in/photostream/ Mobile Monday – dealomio presentation 05.09.2011
  • 9. Who has time? And let‘s make it interesting! every deal shown for max six hours http://www.bunny-love.co.uk/wp-content/uploads/2011/04/rabbit- Alice-in-Wonderland.gif Mobile Monday – dealomio presentation 05.09.2011 9
  • 10. Easy as 1-2-3 Open App Pick a deal Be happy 1 Mobile Monday – dealomio presentation 05.09.2011
  • 11. To sum things up... 1 2 3 Edge over flyers, Edge over coupons: classifieds, or online: • No redemption • Instant advertising needed • Targeted to • All offers are placed interested people in the accounting of around the corner the shop anyway • On the fly Immediate promotion 6 hour deals - interesting No redemption frustration Mobile Monday – dealomio presentation 05.09.2011 11
  • 12. Expand Long Tail: Additional reach via integration in partner Apps dealomio App Offers Partners • Brands dealomio • Local Shops advertising • Chain Stores platform Mobile Monday – dealomio presentation 05.09.2011 12
  • 13. Give us feedback! Mobile Monday – dealomio presentation 05.09.2011 13
  • 14. Now you go and try it – we have a surprise! Download the app and see what we offer at the Homebase! Mobile Monday – dealomio presentation 05.09.2011
  • 15. Kontakt Simon Schütz aka the Head of Marketing Tel. +49 (0) 30 / 240 367 14 Fax +49 (0) 30 / 240 367 15 simon@dealomio.com servtag GmbH Rosenthaler Str. 2 10119 Berlin Germany www.dealomio.de Mobile Monday – dealomio presentation Titel der Präsentation bei Kunde XYZ 05.09.2011 15